New Zealand: Book And Brochure Market 2025

Book And Brochure Market Size in New Zealand

After two years of growth, the New Zealand book and brochure market decreased by -8% to $X in 2022. In general, consumption saw a relatively flat trend pattern. As a result, consumption reached the peak level of $X, and then reduced in the following year.

Book And Brochure Production in New Zealand

In value terms, book and brochure production expanded rapidly to $X in 2022 estimated in export price. Over the period under review, production continues to indicate a resilient expansion. The pace of growth was the most pronounced in 2018 when the production volume increased by 52% against the previous year. Book and brochure production peaked at $X in 2020; however, from 2021 to 2022, production remained at a lower figure.

Book And Brochure Exports

Exports from New Zealand

In 2022, overseas shipments of books, brochures and similar printed matter were finally on the rise to reach X units for the first time since 2018, thus ending a three-year declining trend. In general, exports, however, recorded a abrupt contraction. The pace of growth was the most pronounced in 2015 with an increase of 19%. The exports peaked at X units in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

In value terms, book and brochure exports soared to $X in 2022. Over the period under review, exports, however, recorded a abrupt slump. Over the period under review, the exports hit record highs at $X in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Australia (X units) was the main destination for book and brochure exports from New Zealand, with a 47% share of total exports. Moreover, book and brochure exports to Australia exceeded the volume sent to the second major destination, the United States (X units), twofold. The third position in this ranking was held by the UK (X units), with a 5.8% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Australia amounted to -8.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+8.2% per year) and the UK (+3.6% per year).

In value terms, Australia ($X) remains the key foreign market for books, brochures and similar printed matter exports from New Zealand, comprising 47% of total exports. The second position in the ranking was held by the United States ($X), with a 20% share of total exports. It was followed by the UK, with a 5.9% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Australia amounted to -7.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+0.6% per year) and the UK (-9.5% per year).

Export Prices by Country

The average book and brochure export price stood at $X per unit in 2022, surging by 6.7% against the previous year. Over the last decade, it increased at an average annual rate of +1.4%. The growth pace was the most rapid in 2013 an increase of 19% against the previous year. Over the period under review, the average export prices attained the peak figure at $X per unit in 2014; however, from 2015 to 2022, the export prices remained at a lower figure.

Average prices varied noticeably for the major foreign markets. In 2022, amid the top suppliers, the countries with the highest prices were Fiji ($X per unit) and the United States ($X per unit), while the average price for exports to Malaysia ($X per unit) and Solomon Islands ($X per unit) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Papua New Guinea (+20.4%), while the prices for the other major destinations experienced more modest paces of growth.

Book And Brochure Imports

Imports into New Zealand

In 2022, book and brochure imports into New Zealand declined to X units, waning by -12.9% against the previous year. Over the period under review, imports saw a abrupt decline. The growth pace was the most rapid in 2021 with an increase of 23%. Over the period under review, imports reached the maximum at X units in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

In value terms, book and brochure imports declined to $X in 2022. Overall, imports recorded a perceptible slump. The most prominent rate of growth was recorded in 2021 with an increase of 36% against the previous year. Imports peaked at $X in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

Imports by Country

Australia (X units), the UK (X units) and China (X units) were the main suppliers of book and brochure imports to New Zealand, together comprising 82% of total imports.

From 2012 to 2022, the biggest increases were recorded for Australia (with a CAGR of -2.5%), while purchases for the other leaders experienced a decline.

In value terms, the largest book and brochure suppliers to New Zealand were Australia ($X), the UK ($X) and China ($X), with a combined 82% share of total imports.

In terms of the main suppliers, China, with a CAGR of -1.2%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced a decline.

Import Prices by Country

In 2022, the average book and brochure import price amounted to $X per unit, growing by 2.2% against the previous year. Over the last decade, it increased at an average annual rate of +1.8%. The pace of growth was the most pronounced in 2013 when the average import price increased by 12%. Over the period under review, average import prices hit record highs in 2022 and is expected to retain growth in the near future.

Average prices varied noticeably amongst the major supplying countries. In 2022, amid the top importers, the countries with the highest prices were China ($X per unit) and Singapore ($X per unit), while the price for the UK ($X per unit) and the United States ($X per unit) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Singapore (+12.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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