New Zealand: Ceramic Sanitary Ware Market 2025

Ceramic Sanitary Ware Market Size in New Zealand

The New Zealand ceramic sanitary ware market expanded sharply to $X in 2022, with an increase of 9.9% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, continues to indicate a dramatic shrinkage. Over the period under review, the market hit record highs at $X in 2016; however, from 2017 to 2022, consumption stood at a somewhat lower figure.

Ceramic Sanitary Ware Exports

Exports from New Zealand

Ceramic sanitary ware exports from New Zealand fell markedly to X units in 2022, which is down by -85.7% on the previous year's figure. Overall, exports saw a significant decline. The pace of growth appeared the most rapid in 2019 with an increase of 173% against the previous year. The exports peaked at X units in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

In value terms, ceramic sanitary ware exports fell markedly to $X in 2022. In general, exports continue to indicate a significant contraction. The pace of growth appeared the most rapid in 2014 with an increase of 91% against the previous year. As a result, the exports reached the peak of $X. From 2015 to 2022, the growth of the exports failed to regain momentum.

Exports by Country

Australia (X units) was the main destination for ceramic sanitary ware exports from New Zealand, with a 700% share of total exports. Moreover, ceramic sanitary ware exports to Australia exceeded the volume sent to the second major destination, Fiji (X units), twofold. The third position in this ranking was taken by French Polynesia (X units), with a 100% share.

From 2012 to 2022, the average annual growth rate of volume to Australia amounted to -35.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Fiji (-55.8% per year) and French Polynesia (-46.0% per year).

In value terms, Australia ($X) emerged as the key foreign market for ceramic sinks, baths, water closet pans and similar sanitary fixtures exports from New Zealand, comprising 467% of total exports. The second position in the ranking was taken by Fiji ($X), with a 163% share of total exports. It was followed by French Polynesia, with a 1% share.

From 2012 to 2022, the average annual growth rate of value to Australia amounted to -40.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Fiji (-53.3% per year) and French Polynesia (-61.5% per year).

Export Prices by Country

In 2022, the average ceramic sanitary ware export price amounted to $X per unit, picking up by 44% against the previous year. Over the period under review, the export price enjoyed a remarkable increase. The most prominent rate of growth was recorded in 2018 an increase of 70%. As a result, the export price reached the peak level of $X per unit. From 2019 to 2022, the average export prices remained at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Australia ($X per unit), while the average price for exports to Portugal ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Samoa (+6.6%), while the prices for the other major destinations experienced more modest paces of growth.

Ceramic Sanitary Ware Imports

Imports into New Zealand

In 2022, approx. X units of ceramic sinks, baths, water closet pans and similar sanitary fixtures were imported into New Zealand; increasing by 9.8% compared with the year before. In general, imports, however, saw a significant decline. The most prominent rate of growth was recorded in 2013 with an increase of 70%. Over the period under review, imports hit record highs at X units in 2016; however, from 2017 to 2022, imports stood at a somewhat lower figure.

In value terms, ceramic sanitary ware imports rose remarkably to $X in 2022. Overall, imports, however, recorded a sharp reduction. The pace of growth appeared the most rapid in 2013 with an increase of 35%. Imports peaked at $X in 2014; however, from 2015 to 2022, imports stood at a somewhat lower figure.

Imports by Country

In 2022, China (X units) was the main supplier of ceramic sanitary ware to New Zealand, accounting for a 3,800% share of total imports. Moreover, ceramic sanitary ware imports from China exceeded the figures recorded by the second-largest supplier, Malaysia (X units), sevenfold. Thailand (X units) ranked third in terms of total imports with a 289% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China amounted to +7.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Malaysia (+0.6% per year) and Thailand (-8.2% per year).

In value terms, China ($X) constituted the largest supplier of ceramic sinks, baths, water closet pans and similar sanitary fixtures to New Zealand, comprising 6,177% of total imports. The second position in the ranking was taken by Malaysia ($X), with a 565% share of total imports. It was followed by Thailand, with a 557% share.

From 2012 to 2022, the average annual growth rate of value from China stood at +10.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Malaysia (+4.4% per year) and Thailand (-1.7% per year).

Import Prices by Country

The average ceramic sanitary ware import price stood at $X per unit in 2022, standing approx. at the previous year. Over the period under review, import price indicated a modest expansion from 2012 to 2022: its price increased at an average annual rate of +1.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, ceramic sanitary ware import price increased by +86.6% against 2015 indices. The most prominent rate of growth was recorded in 2019 when the average import price increased by 63% against the previous year. Over the period under review, average import prices hit record highs in 2022 and is likely to see steady growth in years to come.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Germany ($X per unit), while the price for Turkey ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Italy (+7.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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