New Zealand: Market for Cherries and Sour Cherries 2025

Market Size for Cherries and Sour Cherries in New Zealand

For the third consecutive year, the New Zealand cherry and sour cherry market recorded growth in sales value, which increased by 91% to $X in 2022. In general, consumption saw a remarkable increase. Over the period under review, the market attained the maximum level in 2022 and is likely to see steady growth in years to come.

Production of Cherries and Sour Cherries in New Zealand

In value terms, cherry and sour cherry production amounted to $X in 2022 estimated in export price. Overall, production enjoyed buoyant growth. The growth pace was the most rapid in 2018 when the production volume increased by 46%. Over the period under review, production reached the peak level at $X in 2020; however, from 2021 to 2022, production stood at a somewhat lower figure.

In 2022, the average yield of cherries and sour cherries in New Zealand surged to X tons per ha, jumping by 205% on the previous year. Overall, the yield continues to indicate a strong increase. As a result, the yield reached the peak level and is likely to continue growth in the immediate term. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

The cherry and sour cherry harvested area in New Zealand amounted to X ha in 2022, almost unchanged from 2021 figures. Over the period under review, the total harvested area indicated a buoyant expansion from 2012 to 2022: its figure increased at an average annual rate of +5.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, cherry and sour cherry harvested area decreased by -8.2% against 2018 indices. The pace of growth was the most pronounced in 2018 when the harvested area increased by 54%. As a result, the harvested area attained the peak level of X ha. From 2019 to 2022, the growth of the cherry and sour cherry harvested area failed to regain momentum.

Exports of Cherries and Sour Cherries

Exports from New Zealand

In 2022, after four years of decline, there was significant growth in overseas shipments of cherries and sour cherries, when their volume increased by 225% to X tons. Overall, exports continue to indicate a prominent expansion. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, cherry and sour cherry exports skyrocketed to $X in 2022. In general, exports enjoyed a buoyant expansion. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

Taiwan (Chinese) (X tons) was the main destination for cherry and sour cherry exports from New Zealand, with a 44% share of total exports. Moreover, cherry and sour cherry exports to Taiwan (Chinese) exceeded the volume sent to the second major destination, China (X tons), twofold. Vietnam (X tons) ranked third in terms of total exports with a 14% share.

From 2012 to 2022, the average annual growth rate of volume to Taiwan (Chinese) stood at +14.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: China (+53.3% per year) and Vietnam (+43.8% per year).

In value terms, Taiwan (Chinese) ($X) remains the key foreign market for cherries and sour cherries exports from New Zealand, comprising 48% of total exports. The second position in the ranking was taken by China ($X), with a 20% share of total exports. It was followed by Vietnam, with a 13% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Taiwan (Chinese) amounted to +20.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: China (+57.7% per year) and Vietnam (+45.3% per year).

Export Prices by Country

The average cherry and sour cherry export price stood at $X per ton in 2022, falling by -7.9% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +3.3%. The pace of growth appeared the most rapid in 2019 when the average export price increased by 17% against the previous year. The export price peaked at $X per ton in 2021, and then dropped in the following year.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Hong Kong SAR ($X per ton), while the average price for exports to the United States ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Hong Kong SAR (+5.2%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Cherries and Sour Cherries

Imports into New Zealand

In 2022, the amount of cherries and sour cherries imported into New Zealand shrank sharply to X tons, waning by -82% on the previous year. Overall, imports continue to indicate a dramatic descent. The pace of growth appeared the most rapid in 2021 when imports increased by 59% against the previous year. Imports peaked at X tons in 2012; however, from 2013 to 2022, imports failed to regain momentum.

In value terms, cherry and sour cherry imports dropped rapidly to $X in 2022. Over the period under review, imports faced a abrupt shrinkage. The pace of growth appeared the most rapid in 2021 when imports increased by 60%. Over the period under review, imports reached the maximum at $X in 2012; however, from 2013 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, the United States (X tons) was the main cherry and sour cherry supplier to New Zealand, with a 98% share of total imports. It was followed by Turkey (X kg), with a 1.5% share of total imports.

From 2012 to 2022, the average annual growth rate of volume from the United States stood at -23.4%.

In value terms, the United States ($X) constituted the largest supplier of cherries and sour cherries to New Zealand, comprising 99% of total imports. The second position in the ranking was held by Turkey ($X), with a 1.2% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value from the United States amounted to -17.2%.

Import Prices by Country

The average cherry and sour cherry import price stood at $X per ton in 2022, jumping by 35% against the previous year. Over the period under review, the import price saw a resilient increase. The pace of growth appeared the most rapid in 2020 when the average import price increased by 49% against the previous year. Over the period under review, average import prices attained the maximum in 2022 and is expected to retain growth in the near future.

Average prices varied somewhat amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the United States ($X per ton), while the price for Turkey amounted to $X per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Turkey (+84.5%).

Source: IndexBox Platform

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