New Zealand: Couscous Market 2025

Couscous Market Size in New Zealand

The New Zealand couscous market shrank to $X in 2021, dropping by -10.1% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption, however, recorded a relatively flat trend pattern. Over the period under review, the market attained the peak level at $X in 2020, and then declined in the following year.

Couscous Exports

Exports from New Zealand

In 2021, approx. X tons of couscous were exported from New Zealand; with an increase of 96% on 2020. In general, exports, however, recorded a abrupt contraction. The pace of growth appeared the most rapid in 2014 with an increase of 238%. As a result, the exports attained the peak of X tons. From 2015 to 2021, the growth of the exports failed to regain momentum.

In value terms, couscous exports soared to $X in 2021. Over the period under review, exports, however, recorded a perceptible decline. Over the period under review, the exports reached the peak figure at $X in 2014; however, from 2015 to 2021, the exports failed to regain momentum.

Exports by Country

Australia (X tons) was the main destination for couscous exports from New Zealand, accounting for a 78% share of total exports. Moreover, couscous exports to Australia exceeded the volume sent to the second major destination, Fiji (X kg), threefold. The third position in this ranking was held by French Polynesia (X kg), with an 18% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Australia totaled -2.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Fiji (+0.7% per year) and French Polynesia (+72.3% per year).

In value terms, Australia ($X), Fiji ($X) and French Polynesia ($X) constituted the largest markets for couscous exported from New Zealand worldwide.

Among the main countries of destination, French Polynesia, with a CAGR of +63.9%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average couscous export price amounted to $X per ton, surging by 12% against the previous year. In general, the export price enjoyed tangible growth. The pace of growth was the most pronounced in 2020 an increase of 198% against the previous year. The export price peaked at $X per ton in 2018; however, from 2019 to 2021, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Singapore ($X per ton), while the average price for exports to Vanuatu ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Papua New Guinea (+11.6%), while the prices for the other major destinations experienced more modest paces of growth.

Couscous Imports

Imports into New Zealand

In 2021, approx. X tons of couscous were imported into New Zealand; waning by -10.8% compared with 2020. In general, total imports indicated a pronounced increase from 2012 to 2021: its volume increased at an average annual rate of +4.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +16.5% against 2019 indices. The most prominent rate of growth was recorded in 2016 when imports increased by 49%. Imports peaked at X tons in 2020, and then contracted in the following year.

In value terms, couscous imports reduced to $X in 2021. Over the period under review, imports saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2016 with an increase of 28% against the previous year. Imports peaked at $X in 2020, and then shrank in the following year.

Imports by Country

Italy (X tons), Tunisia (X tons) and Morocco (X tons) were the main suppliers of couscous imports to New Zealand, together accounting for 78% of total imports.

From 2012 to 2021, the biggest increases were recorded for Morocco (with a CAGR of +187.1%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Italy ($X), Tunisia ($X) and Australia ($X) appeared to be the largest couscous suppliers to New Zealand, with a combined 66% share of total imports. Morocco, Spain, Belgium, Canada, France and Israel lagged somewhat behind, together comprising a further 33%.

In terms of the main suppliers, Morocco, with a CAGR of +173.9%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average couscous import price amounted to $X per ton, with an increase of 1.5% against the previous year. In general, the import price, however, saw a noticeable decrease. The pace of growth appeared the most rapid in 2015 an increase of 6.7% against the previous year. Over the period under review, average import prices hit record highs at $X per ton in 2012; however, from 2013 to 2021, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Spain ($X per ton), while the price for Morocco ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Australia (-0.1%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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