New Zealand: Cow Peas Market 2025

Cow Peas Market Size in New Zealand

The New Zealand cow peas market shrank sharply to $X in 2021, reducing by -35.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption continues to indicate a perceptible decrease. As a result, consumption reached the peak level of $X. From 2019 to 2021, the growth of the market failed to regain momentum.

Cow Peas Exports

Exports from New Zealand

In 2021, overseas shipments of cow peas (dry) decreased by 0% to X kg, falling for the second consecutive year after two years of decline. Overall, exports faced a dramatic decline. The growth pace was the most rapid in 2017 with an increase of 9.3% against the previous year. Over the period under review, the exports attained the maximum at X tons in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

In value terms, cow peas exports stood at $X in 2021. In general, exports recorded a dramatic decline. The pace of growth was the most pronounced in 2017 with an increase of 25%. Over the period under review, the exports hit record highs at $X in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

Exports by Country

Canada (X kg) was the main destination for cow peas exports from New Zealand, accounting for a 96% share of total exports. Moreover, cow peas exports to Canada exceeded the volume sent to the second major destination, Solomon Islands (X kg), more than tenfold.

From 2012 to 2021, the average annual rate of growth in terms of volume to Canada was relatively modest.

From 2012 to 2021, the average annual growth rate of value to Canada was relatively modest.

Export Prices by Country

In 2021, the average cow peas export price amounted to $X per ton, therefore, remained relatively stable against the previous year. Overall, the export price recorded a mild setback. The most prominent rate of growth was recorded in 2017 when the average export price increased by 14% against the previous year. The export price peaked at $X per ton in 2019; however, from 2020 to 2021, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major external markets. In 2021, the country with the highest price was Canada ($X per ton), while the average price for exports to Solomon Islands amounted to $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Cook Islands (+17.0%).

Cow Peas Imports

Imports into New Zealand

In 2021, supplies from abroad of cow peas (dry) decreased by -31.9% to X tons for the first time since 2018, thus ending a two-year declining trend. In general, imports showed a abrupt curtailment. The pace of growth appeared the most rapid in 2018 when imports increased by 448%. Imports peaked at X tons in 2012; however, from 2013 to 2021, imports remained at a lower figure.

In value terms, cow peas imports dropped markedly to $X in 2021. Over the period under review, imports saw a relatively flat trend pattern. The growth pace was the most rapid in 2018 when imports increased by 328%. Over the period under review, imports reached the maximum at $X in 2020, and then shrank notably in the following year.

Imports by Country

In 2021, the United States (X tons) constituted the largest supplier of cow peas to New Zealand, accounting for a 53% share of total imports. Moreover, cow peas imports from the United States exceeded the figures recorded by the second-largest supplier, India (X tons), threefold. Peru (X tons) ranked third in terms of total imports with a 9.4% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from the United States totaled -9.6%. The remaining supplying countries recorded the following average annual rates of imports growth: India (+2.1% per year) and Peru (-14.3% per year).

In value terms, the United States ($X), India ($X) and Peru ($X) were the largest cow peas suppliers to New Zealand, with a combined 74% share of total imports. These countries were followed by Australia, Myanmar, China and Fiji, which together accounted for a further 26%.

Among the main suppliers, China, with a CAGR of +16.5%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average cow peas import price amounted to $X per ton, which is down by -6.4% against the previous year. Over the period under review, the import price, however, continues to indicate prominent growth. The pace of growth was the most pronounced in 2015 an increase of 68% against the previous year. As a result, import price reached the peak level of $X per ton. From 2016 to 2021, the average import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was Peru ($X per ton), while the price for the United States ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Peru (+17.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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