New Zealand: Toy Market 2024

Toy Market Size in New Zealand

In 2021, the New Zealand toy market increased by 43% to $X for the first time since 2018, thus ending a two-year declining trend. The market value increased at an average annual rate of +2.6% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market hit record highs in 2021 and is likely to see steady growth in the near future.

Toy Exports

Exports from New Zealand

In 2021, exports of dolls and toys from New Zealand surged to X tons, growing by 30% compared with 2020. In general, exports, however, showed a abrupt setback. The exports peaked at X tons in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

In value terms, toy exports skyrocketed to $X in 2021. Overall, exports, however, continue to indicate a abrupt decrease. Over the period under review, the exports attained the maximum at $X in 2014; however, from 2015 to 2021, the exports remained at a lower figure.

Exports by Country

Australia (X tons) was the main destination for toy exports from New Zealand, with a 72% share of total exports. Moreover, toy exports to Australia exceeded the volume sent to the second major destination, the United States (X tons), fourfold. The third position in this ranking was taken by Fiji (X tons), with a 14% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Australia amounted to -6.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (-0.4% per year) and Fiji (+8.0% per year).

In value terms, Australia ($X) remains the key foreign market for dolls and toys exports from New Zealand, comprising 87% of total exports. The second position in the ranking was taken by the United States ($X), with a 19% share of total exports. It was followed by Fiji, with a 17% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Australia stood at -1.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+0.8% per year) and Fiji (+17.6% per year).

Export Prices by Country

The average toy export price stood at $X per ton in 2021, which is down by -6.1% against the previous year. Over the last nine years, it increased at an average annual rate of +3.3%. The most prominent rate of growth was recorded in 2014 an increase of 25% against the previous year. The export price peaked at $X per ton in 2018; however, from 2019 to 2021, the export prices failed to regain momentum.

Average prices varied noticeably for the major overseas markets. In 2021, amid the top suppliers, the highest price was recorded for prices to Papua New Guinea ($X per ton) and Samoa ($X per ton), while the average price for exports to New Caledonia ($X per ton) and the UK ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Papua New Guinea (+23.6%), while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into New Zealand

After three years of decline, purchases abroad of dolls and toys increased by 42% to X tons in 2021. In general, imports saw a perceptible expansion. The most prominent rate of growth was recorded in 2017 with an increase of 489% against the previous year. Imports peaked in 2021 and are expected to retain growth in the near future.

In value terms, toy imports surged to $X in 2021. Over the period under review, total imports indicated buoyant growth from 2012 to 2021: its value increased at an average annual rate of +6.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, China (X tons) constituted the largest supplier of toy to New Zealand, with a 77% share of total imports. Moreover, toy imports from China exceeded the figures recorded by the second-largest supplier, Vietnam (X tons), more than tenfold. The third position in this ranking was taken by Australia (X tons), with a 2.7% share.

From 2012 to 2021, the average annual growth rate of volume from China stood at +6.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+35.0% per year) and Australia (-12.7% per year).

In value terms, China ($X) constituted the largest supplier of dolls and toys to New Zealand, comprising 81% of total imports. The second position in the ranking was taken by Vietnam ($X), with a 3.5% share of total imports. It was followed by Australia, with a 2.9% share.

From 2012 to 2021, the average annual growth rate of value from China totaled +16.7%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+36.4% per year) and Australia (-9.2% per year).

Import Prices by Country

In 2021, the average toy import price amounted to $X per ton, surging by 1.6% against the previous year. In general, the import price showed a pronounced expansion. The most prominent rate of growth was recorded in 2016 when the average import price increased by 433%. As a result, import price reached the peak level of $X per ton. From 2017 to 2021, the average import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was the Czech Republic ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+9.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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