New Zealand: Electric Blanket Market 2025

Electric Blanket Market Size in New Zealand

In 2021, the New Zealand electric blanket market increased by 3.8% to $X for the first time since 2016, thus ending a four-year declining trend. Overall, consumption, however, showed a slight shrinkage. As a result, consumption reached the peak level of $X. From 2017 to 2021, the growth of the market failed to regain momentum.

Electric Blanket Exports

Exports from New Zealand

In 2021, overseas shipments of electric blankets decreased by -93.5% to X units, falling for the second consecutive year after two years of growth. Over the period under review, exports, however, enjoyed significant growth. The most prominent rate of growth was recorded in 2013 with an increase of 9,755%. The exports peaked at X units in 2015; however, from 2016 to 2021, the exports failed to regain momentum.

In value terms, electric blanket exports fell significantly to $X in 2021. In general, exports, however, saw a significant increase. The growth pace was the most rapid in 2013 with an increase of 8,162%. The exports peaked at $X in 2015; however, from 2016 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

The United States (X units), Fiji (X units) and Denmark (X units) were the main destinations of electric blanket exports from New Zealand, with a combined 80% share of total exports. These countries were followed by Australia, India, Canada and the UK, which together accounted for a further 18%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by the UK (with a CAGR of +100.0%), while the other leaders experienced more modest paces of growth.

In value terms, Denmark ($X) emerged as the key foreign market for electric blankets exports from New Zealand, comprising 49% of total exports. The second position in the ranking was taken by the United States ($X), with a 21% share of total exports. It was followed by Fiji, with a 19% share.

From 2012 to 2021, the average annual growth rate of value to Denmark was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+40.0% per year) and Fiji (+49.6% per year).

Export Prices by Country

In 2021, the average electric blanket export price amounted to $X per unit, increasing by 153% against the previous year. Over the period under review, the export price continues to indicate a mild expansion. Over the period under review, the average export prices reached the peak figure at $X per unit in 2017; however, from 2018 to 2021, the export prices failed to regain momentum.

There were significant differences in the average prices for the major foreign markets. In 2021, amid the top suppliers, the country with the highest price was Denmark ($X per unit), while the average price for exports to Australia ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Canada (+14.0%), while the prices for the other major destinations experienced more modest paces of growth.

Electric Blanket Imports

Imports into New Zealand

After two years of decline, overseas purchases of electric blankets increased by 2.6% to X units in 2021. In general, imports, however, saw a noticeable descent. The most prominent rate of growth was recorded in 2016 when imports increased by 16% against the previous year. Imports peaked at X units in 2013; however, from 2014 to 2021, imports stood at a somewhat lower figure.

In value terms, electric blanket imports reached $X in 2021. Over the period under review, imports, however, showed a slight shrinkage. The pace of growth appeared the most rapid in 2016 when imports increased by 44%. As a result, imports reached the peak of $X. From 2017 to 2021, the growth of imports remained at a lower figure.

Imports by Country

In 2021, China (X units) was the main supplier of electric blanket to New Zealand, accounting for a approx. 100% share of total imports.

From 2012 to 2021, the average annual growth rate of volume from China totaled -2.7%.

In value terms, China ($X) constituted the largest supplier of electric blankets to New Zealand.

From 2012 to 2021, the average annual rate of growth in terms of value from China totaled -1.3%.

Import Prices by Country

The average electric blanket import price stood at $X per unit in 2021, therefore, remained relatively stable against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +1.1%. The pace of growth was the most pronounced in 2016 an increase of 24% against the previous year. As a result, import price reached the peak level of $X per unit. From 2017 to 2021, the average import prices remained at a lower figure.

As there is only one major supplying country, the average price level is determined by prices for China.

From 2012 to 2021, the rate of growth in terms of prices for China amounted to +1.5% per year.

Source: IndexBox Platform

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