New Zealand: Eye Make-Up Preparations Market 2024

Eye Make-Up Preparations Market Size in New Zealand

The New Zealand eye make-up preparations market expanded markedly to $X in 2022, increasing by 12% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, the total consumption indicated a remarkable increase from 2012 to 2022: its value increased at an average annual rate of +7.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +41.8% against 2020 indices. Over the period under review, the market attained the peak level in 2022 and is expected to retain growth in the immediate term.

Eye Make-Up Preparations Exports

Exports from New Zealand

Eye make-up preparations exports from New Zealand soared to X tons in 2022, increasing by 25% against the previous year's figure. In general, exports continue to indicate a significant expansion. The most prominent rate of growth was recorded in 2015 with an increase of 130% against the previous year. The exports peaked at X tons in 2020; however, from 2021 to 2022, the exports stood at a somewhat lower figure.

In value terms, eye make-up preparations exports soared to $X in 2022. Overall, exports posted a significant increase. The most prominent rate of growth was recorded in 2015 when exports increased by 106% against the previous year. Over the period under review, the exports reached the peak figure in 2022 and are expected to retain growth in years to come.

Exports by Country

The United States (X tons) was the main destination for eye make-up preparations exports from New Zealand, accounting for a 79% share of total exports. Moreover, eye make-up preparations exports to the United States exceeded the volume sent to the second major destination, Australia (X tons), eightfold. The third position in this ranking was taken by the UK (X kg), with a 2.9% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to the United States totaled +34.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Australia (+8.0% per year) and the UK (+16.9% per year).

In value terms, the United States ($X) remains the key foreign market for eye make-up preparations exports from New Zealand, comprising 79% of total exports. The second position in the ranking was held by Australia ($X), with a 9.4% share of total exports. It was followed by the UK, with a 2.9% share.

From 2012 to 2022, the average annual growth rate of value to the United States stood at +36.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Australia (+11.0% per year) and the UK (+11.6% per year).

Export Prices by Country

In 2022, the average eye make-up preparations export price amounted to $X per ton, rising by 21% against the previous year. Over the last decade, it increased at an average annual rate of +1.0%. The export price peaked at $X per ton in 2014; however, from 2015 to 2022, the export prices remained at a lower figure.

Average prices varied noticeably for the major export markets. In 2022, amid the top suppliers, the highest price was recorded for prices to China ($X per ton) and the United States ($X per ton), while the average price for exports to Canada ($X per ton) and Japan ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Australia (+2.7%), while the prices for the other major destinations experienced mixed trend patterns.

Eye Make-Up Preparations Imports

Imports into New Zealand

In 2022, the amount of eye make-up preparations imported into New Zealand amounted to X tons, growing by 15% compared with the previous year. Overall, imports showed a buoyant expansion. The growth pace was the most rapid in 2015 with an increase of 63%. Imports peaked in 2022 and are likely to continue growth in years to come.

In value terms, eye make-up preparations imports rose sharply to $X in 2022. Over the period under review, total imports indicated a strong expansion from 2012 to 2022: its value increased at an average annual rate of +7.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +39.1% against 2020 indices. The most prominent rate of growth was recorded in 2021 with an increase of 25% against the previous year. Imports peaked in 2022 and are likely to continue growth in the near future.

Imports by Country

In 2022, the United States (X tons) constituted the largest supplier of eye make-up preparations to New Zealand, with a 30% share of total imports. Moreover, eye make-up preparations imports from the United States exceeded the figures recorded by the second-largest supplier, China (X tons), twofold. Italy (X tons) ranked third in terms of total imports with a 13% share.

From 2012 to 2022, the average annual growth rate of volume from the United States totaled +12.3%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+3.2% per year) and Italy (+18.2% per year).

In value terms, the United States ($X) constituted the largest supplier of eye make-up preparations to New Zealand, comprising 31% of total imports. The second position in the ranking was held by China ($X), with a 15% share of total imports. It was followed by Italy, with a 13% share.

From 2012 to 2022, the average annual growth rate of value from the United States amounted to +4.9%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+8.6% per year) and Italy (+16.3% per year).

Import Prices by Country

In 2022, the average eye make-up preparations import price amounted to $X per ton, falling by -3.3% against the previous year. Overall, the import price continues to indicate a perceptible descent. The pace of growth appeared the most rapid in 2021 an increase of 8.9%. The import price peaked at $X per ton in 2012; however, from 2013 to 2022, import prices stood at a somewhat lower figure.

Average prices varied noticeably amongst the major supplying countries. In 2022, amid the top importers, the countries with the highest prices were Taiwan (Chinese) ($X per ton) and Australia ($X per ton), while the price for Canada ($X per ton) and Italy ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+5.2%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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