New Zealand: Battered Fish Fillet Market 2025

Battered Fish Fillet Market Size in New Zealand

In 2021, the New Zealand battered fish fillet market was finally on the rise to reach $X after three years of decline. Overall, consumption, however, continues to indicate a perceptible descent. As a result, consumption attained the peak level of $X. From 2018 to 2021, the growth of the market remained at a somewhat lower figure.

Battered Fish Fillet Production in New Zealand

In value terms, battered fish fillet production soared to $X in 2021 estimated in export price. Overall, production, however, recorded a noticeable shrinkage. The most prominent rate of growth was recorded in 2017 with an increase of 52% against the previous year. As a result, production reached the peak level of $X. From 2018 to 2021, production growth remained at a somewhat lower figure.

Battered Fish Fillet Exports

Exports from New Zealand

After three years of growth, shipments abroad of fish fillets in batter or breadcrumbs decreased by -9.3% to X tons in 2021. Overall, exports, however, saw a buoyant expansion. The most prominent rate of growth was recorded in 2020 with an increase of 99% against the previous year. As a result, the exports reached the peak of X tons, and then declined in the following year.

In value terms, battered fish fillet exports soared to $X in 2021. In general, exports, however, recorded buoyant growth. The pace of growth was the most pronounced in 2018 with an increase of 80%. The exports peaked in 2021 and are expected to retain growth in years to come.

Exports by Country

Australia (X tons) was the main destination for battered fish fillet exports from New Zealand, with a 85% share of total exports. Moreover, battered fish fillet exports to Australia exceeded the volume sent to the second major destination, Cyprus (X tons), sevenfold.

From 2012 to 2021, the average annual rate of growth in terms of volume to Australia totaled +16.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Cyprus (-4.8% per year) and New Caledonia (+55.4% per year).

In value terms, Australia ($X) remains the key foreign market for fish fillets in batter or breadcrumbs exports from New Zealand, comprising 87% of total exports. The second position in the ranking was taken by Cyprus ($X), with a 10% share of total exports.

From 2012 to 2021, the average annual growth rate of value to Australia stood at +15.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Cyprus (+1.2% per year) and New Caledonia (+55.1% per year).

Export Prices by Country

The average battered fish fillet export price stood at $X per ton in 2021, picking up by 30% against the previous year. Over the period under review, export price indicated pronounced growth from 2012 to 2021: its price increased at an average annual rate of +2.0% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

Average prices varied somewhat for the major overseas markets. In 2021, amid the top suppliers, the country with the highest price was Australia ($X per ton), while the average price for exports to New Caledonia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Cyprus (+6.4%), while the prices for the other major destinations experienced a decline.

Battered Fish Fillet Imports

Imports into New Zealand

In 2021, the amount of fish fillets in batter or breadcrumbs imported into New Zealand dropped to X tons, with a decrease of -9.2% against 2020 figures. Over the period under review, imports, however, continue to indicate a buoyant expansion. The most prominent rate of growth was recorded in 2014 when imports increased by 170%. As a result, imports reached the peak of X tons. From 2015 to 2021, the growth of imports remained at a lower figure.

In value terms, battered fish fillet imports rose rapidly to $X in 2021. In general, imports, however, saw a strong expansion. The pace of growth was the most pronounced in 2014 when imports increased by 127% against the previous year. Imports peaked in 2021 and are expected to retain growth in years to come.

Imports by Country

China (X tons), Australia (X tons) and the United States (X tons) were the main suppliers of battered fish fillet imports to New Zealand, with a combined 92% share of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by the United States (with a CAGR of +49.1%), while imports for the other leaders experienced more modest paces of growth.

In value terms, China ($X), Australia ($X) and Vietnam ($X) constituted the largest battered fish fillet suppliers to New Zealand, together accounting for 88% of total imports. Thailand and the United States lagged somewhat behind, together comprising a further 7.5%.

The United States, with a CAGR of +33.3%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average battered fish fillet import price stood at $X per ton in 2021, growing by 17% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +1.0%. The pace of growth appeared the most rapid in 2017 when the average import price increased by 21% against the previous year. The import price peaked in 2021 and is expected to retain growth in years to come.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Thailand ($X per ton), while the price for the United States ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Thailand (+20.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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