New Zealand: Frozen Whole Fish Market 2024

Frozen Whole Fish Market Size in New Zealand

After four years of growth, the New Zealand frozen whole fish market decreased by -36.1% to $X in 2021. In general, consumption, however, recorded a significant increase. As a result, consumption reached the peak level of $X, and then dropped markedly in the following year.

Frozen Whole Fish Production in New Zealand

In value terms, frozen whole fish production stood at $X in 2021 estimated in export price. Over the period under review, production, however, saw a perceptible downturn. The pace of growth appeared the most rapid in 2017 when the production volume increased by 11%. Frozen whole fish production peaked at $X in 2012; however, from 2013 to 2021, production failed to regain momentum.

Frozen Whole Fish Exports

Exports from New Zealand

In 2021, after three years of decline, there was growth in overseas shipments of frozen whole fish, when their volume increased by 3.7% to X tons. Overall, exports, however, showed a pronounced slump. The most prominent rate of growth was recorded in 2017 with an increase of 16% against the previous year. Over the period under review, the exports attained the peak figure at X tons in 2014; however, from 2015 to 2021, the exports remained at a lower figure.

In value terms, frozen whole fish exports soared to $X in 2021. Over the period under review, exports, however, continue to indicate a pronounced decline. The exports peaked at $X in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

Exports by Country

China (X tons) was the main destination for frozen whole fish exports from New Zealand, with a 27% share of total exports. Moreover, frozen whole fish exports to China exceeded the volume sent to the second major destination, South Africa (X tons), threefold. Cameroon (X tons) ranked third in terms of total exports with a 9.2% share.

From 2012 to 2021, the average annual growth rate of volume to China totaled -5.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: South Africa (+6.6% per year) and Cameroon (+16.0% per year).

In value terms, China ($X) remains the key foreign market for frozen whole fish exports from New Zealand, comprising 28% of total exports. The second position in the ranking was taken by South Africa ($X), with a 7.3% share of total exports. It was followed by Japan, with a 6.9% share.

From 2012 to 2021, the average annual rate of growth in terms of value to China totaled -3.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: South Africa (+5.7% per year) and Japan (-9.4% per year).

Export Prices by Country

In 2021, the average frozen whole fish export price amounted to $X per ton, picking up by 12% against the previous year. Over the period under review, the export price continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 an increase of 14%. Over the period under review, the average export prices reached the maximum in 2021 and is likely to continue growth in years to come.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Japan ($X per ton), while the average price for exports to Cote d'Ivoire ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Vietnam (+8.0%), while the prices for the other major destinations experienced more modest paces of growth.

Frozen Whole Fish Imports

Imports into New Zealand

In 2021, overseas purchases of frozen whole fish decreased by -11.4% to X tons for the first time since 2018, thus ending a two-year rising trend. Overall, imports continue to indicate a mild downturn. The most prominent rate of growth was recorded in 2015 when imports increased by 55%. As a result, imports reached the peak of X tons. From 2016 to 2021, the growth of imports failed to regain momentum.

In value terms, frozen whole fish imports shrank rapidly to $X in 2021. Over the period under review, imports, however, saw notable growth. The growth pace was the most rapid in 2014 when imports increased by 96% against the previous year. Imports peaked at $X in 2020, and then declined markedly in the following year.

Imports by Country

China (X tons), Mauritius (X tons) and Australia (X tons) were the main suppliers of frozen whole fish imports to New Zealand, with a combined 68% share of total imports. Taiwan (Chinese), Vietnam, South Africa, Norway, Indonesia, Fiji and the United States lagged somewhat behind, together comprising a further 21%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Vietnam (with a CAGR of +78.8%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Mauritius ($X), Australia ($X) and China ($X) were the largest frozen whole fish suppliers to New Zealand, with a combined 70% share of total imports. These countries were followed by Taiwan (Chinese), Norway, South Africa, Vietnam, Fiji, Indonesia and the United States, which together accounted for a further 21%.

In terms of the main suppliers, Vietnam, with a CAGR of +64.7%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average frozen whole fish import price stood at $X per ton in 2021, reducing by -10.8% against the previous year. Over the period under review, the import price, however, continues to indicate strong growth. The pace of growth was the most pronounced in 2014 an increase of 66% against the previous year. The import price peaked at $X per ton in 2017; however, from 2018 to 2021, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Norway ($X per ton), while the price for Vietnam ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Fiji (+26.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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