New Zealand: Grape Market 2025

Grape Market Size in New Zealand

The New Zealand grape market reached $X in 2022, increasing by 6.2% against the previous year. Overall, the total consumption indicated a buoyant expansion from 2012 to 2022: its value increased at an average annual rate of +6.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -5.4% against 2020 indices. Over the period under review, the market hit record highs at $X in 2020; however, from 2021 to 2022, consumption remained at a lower figure.

Grape Production in New Zealand

In value terms, grape production expanded significantly to $X in 2022 estimated in export price. In general, the total production indicated a prominent increase from 2012 to 2022: its value increased at an average annual rate of +6.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -5.0% against 2020 indices. The growth pace was the most rapid in 2013 when the production volume increased by 45%. Over the period under review, production reached the maximum level at $X in 2020; however, from 2021 to 2022, production failed to regain momentum.

The average yield of grapes in New Zealand totaled X tons per ha in 2022, picking up by 12% compared with the previous year's figure. The yield figure increased at an average annual rate of +4.1% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2014 when the yield increased by 35%. As a result, the yield attained the peak level of X tons per ha. From 2015 to 2022, the growth of the average grape yield remained at a lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, the total area harvested in terms of grapes production in New Zealand stood at X ha, approximately reflecting 2021. Over the period under review, the harvested area continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2016 with an increase of 31%. As a result, the harvested area reached the peak level of X ha. From 2017 to 2022, the growth of the grape harvested area remained at a lower figure.

Grape Exports

Exports from New Zealand

In 2022, shipments abroad of grapes increased by 17% to X tons, rising for the second year in a row after three years of decline. Overall, exports, however, saw a deep reduction. The pace of growth was the most pronounced in 2017 with an increase of 71% against the previous year. The exports peaked at X tons in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

In value terms, grape exports skyrocketed to $X in 2022. In general, exports, however, continue to indicate a pronounced descent. The most prominent rate of growth was recorded in 2017 with an increase of 73% against the previous year. Over the period under review, the exports reached the peak figure at $X in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

Exports by Country

Tonga (X tons), Cook Islands (X tons) and Fiji (X tons) were the main destinations of grape exports from New Zealand, with a combined 53% share of total exports. French Polynesia, Singapore, Samoa, Vanuatu, Wallis and Futuna Islands and New Caledonia lagged somewhat behind, together accounting for a further 39%.

From 2012 to 2022, the biggest increases were recorded for Singapore (with a CAGR of +16.2%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Tonga ($X), Cook Islands ($X) and Fiji ($X) appeared to be the largest markets for grape exported from New Zealand worldwide, with a combined 53% share of total exports.

Among the main countries of destination, Tonga, with a CAGR of +26.9%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average grape export price amounted to $X per ton, with an increase of 15% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +3.1%. The most prominent rate of growth was recorded in 2019 an increase of 18% against the previous year. Over the period under review, the average export prices hit record highs in 2022 and is likely to continue growth in the near future.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Samoa ($X per ton), while the average price for exports to Singapore ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Tonga (+10.0%), while the prices for the other major destinations experienced more modest paces of growth.

Grape Imports

Imports into New Zealand

In 2022, overseas purchases of grapes were finally on the rise to reach X tons for the first time since 2018, thus ending a three-year declining trend. In general, imports, however, recorded a mild slump. Over the period under review, imports hit record highs at X tons in 2014; however, from 2015 to 2022, imports failed to regain momentum.

In value terms, grape imports rose rapidly to $X in 2022. Over the period under review, imports saw a relatively flat trend pattern. The growth pace was the most rapid in 2013 with an increase of 14% against the previous year. Imports peaked at $X in 2014; however, from 2015 to 2022, imports failed to regain momentum.

Imports by Country

The United States (X tons), Australia (X tons) and Chile (X tons) were the main suppliers of grape imports to New Zealand, together comprising 88% of total imports. Peru and Mexico lagged somewhat behind, together accounting for a further 11%.

From 2012 to 2022, the biggest increases were recorded for Peru (with a CAGR of +29.1%), while purchases for the other leaders experienced mixed trend patterns.

In value terms, the United States ($X), Australia ($X) and Chile ($X) appeared to be the largest grape suppliers to New Zealand, with a combined 86% share of total imports. Peru and Mexico lagged somewhat behind, together comprising a further 11%.

In terms of the main suppliers, Peru, with a CAGR of +28.8%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

In 2022, the average grape import price amounted to $X per ton, approximately mirroring the previous year. Over the last decade, it increased at an average annual rate of +2.8%. The growth pace was the most rapid in 2021 an increase of 14%. Over the period under review, average import prices hit record highs in 2022 and is expected to retain growth in years to come.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the United States ($X per ton), while the price for Australia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Chile (+4.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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