New Zealand: Household Sewing Machine Market 2024

Household Sewing Machine Market Size in New Zealand

In 2021, the New Zealand household sewing machine market increased by 6.2% to $X, rising for the second consecutive year after two years of decline. Overall, consumption recorded a noticeable descent. Over the period under review, the market attained the peak level at $X in 2012; however, from 2013 to 2021, consumption failed to regain momentum.

Household Sewing Machine Exports

Exports from New Zealand

In 2021, overseas shipments of household sewing machines increased by 790% to X units, rising for the second year in a row after three years of decline. In general, exports saw a significant increase. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, household sewing machine exports soared to $X in 2021. Over the period under review, exports saw a prominent expansion. The growth pace was the most rapid in 2013 with an increase of 193%. As a result, the exports attained the peak of $X. From 2014 to 2021, the growth of the exports remained at a lower figure.

Exports by Country

Thailand (X units) was the main destination for household sewing machine exports from New Zealand, with a 86% share of total exports. Moreover, household sewing machine exports to Thailand exceeded the volume sent to the second major destination, Tonga (X units), more than tenfold. Samoa (X units) ranked third in terms of total exports with a 2.8% share.

From 2012 to 2021, the average annual growth rate of volume to Thailand was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Tonga (+35.9% per year) and Samoa (+51.5% per year).

In value terms, Thailand ($X), Tonga ($X) and Cook Islands ($X) constituted the largest markets for household sewing machine exported from New Zealand worldwide, together comprising 75% of total exports. These countries were followed by Samoa, Australia and Fiji, which together accounted for a further 16%.

Among the main countries of destination, Samoa, with a CAGR of +34.4%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average household sewing machine export price stood at $X per unit in 2021, with a decrease of -84.2% against the previous year. In general, the export price faced a abrupt decline. The most prominent rate of growth was recorded in 2013 when the average export price increased by 53%. As a result, the export price attained the peak level of $X per unit. From 2014 to 2021, the average export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Cook Islands ($X per unit), while the average price for exports to Thailand ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Fiji (+4.1%), while the prices for the other major destinations experienced a decline.

Household Sewing Machine Imports

Imports into New Zealand

In 2021, supplies from abroad of household sewing machines increased by 13% to X units, rising for the second year in a row after two years of decline. Overall, imports, however, saw a perceptible decrease. The most prominent rate of growth was recorded in 2020 with an increase of 33% against the previous year. Over the period under review, imports reached the peak figure at X units in 2014; however, from 2015 to 2021, imports stood at a somewhat lower figure.

In value terms, household sewing machine imports skyrocketed to $X in 2021. Over the period under review, total imports indicated a modest expansion from 2012 to 2021: its value increased at an average annual rate of +1.1% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +63.6% against 2019 indices. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

China (X units), Vietnam (X units) and Taiwan (Chinese) (X units) were the main suppliers of household sewing machine imports to New Zealand, together accounting for 88% of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Taiwan (Chinese) (with a CAGR of -0.5%), while imports for the other leaders experienced a decline.

In value terms, the largest household sewing machine suppliers to New Zealand were Taiwan (Chinese) ($X), Thailand ($X) and Vietnam ($X), with a combined 76% share of total imports.

Among the main suppliers, Vietnam, with a CAGR of +6.9%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average household sewing machine import price amounted to $X per unit, increasing by 17% against the previous year. Over the last nine-year period, it increased at an average annual rate of +4.4%. The pace of growth was the most pronounced in 2015 when the average import price increased by 33%. The import price peaked in 2021 and is likely to see steady growth in years to come.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Thailand ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Vietnam (+10.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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