New Zealand: Paper Label Market 2025

Paper Label Market Size in New Zealand

In 2021, the New Zealand paper label market was finally on the rise to reach $X after two years of decline. Over the period under review, the total consumption indicated perceptible growth from 2012 to 2021: its value increased at an average annual rate of +4.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption decreased by -25.8% against 2018 indices. As a result, consumption attained the peak level of $X. From 2019 to 2021, the growth of the market failed to regain momentum.

Paper Label Production in New Zealand

In value terms, paper label production totaled $X in 2021 estimated in export price. In general, the total production indicated a perceptible expansion from 2012 to 2021: its value increased at an average annual rate of +4.6% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -23.1% against 2018 indices. The pace of growth appeared the most rapid in 2018 when the production volume increased by 84% against the previous year. As a result, production attained the peak level of $X. From 2019 to 2021, production growth remained at a lower figure.

Paper Label Exports

Exports from New Zealand

In 2021, approx. X tons of labels of paper or paperboard were exported from New Zealand; with a decrease of -23.2% against 2020. Over the period under review, exports, however, recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2016 with an increase of 64%. As a result, the exports attained the peak of X tons. From 2017 to 2021, the growth of the exports failed to regain momentum.

In value terms, paper label exports reduced rapidly to $X in 2021. Overall, exports saw a pronounced contraction. The most prominent rate of growth was recorded in 2016 when exports increased by 61%. Over the period under review, the exports attained the maximum at $X in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

Exports by Country

Australia (X tons) was the main destination for paper label exports from New Zealand, accounting for a 79% share of total exports. Moreover, paper label exports to Australia exceeded the volume sent to the second major destination, the United States (X tons), more than tenfold. Fiji (X tons) ranked third in terms of total exports with a 3.7% share.

From 2012 to 2021, the average annual growth rate of volume to Australia was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+50.0% per year) and Fiji (+2.0% per year).

In value terms, Australia ($X) remains the key foreign market for labels of paper or paperboard exports from New Zealand, comprising 80% of total exports. The second position in the ranking was taken by the United States ($X), with a 4.5% share of total exports. It was followed by Fiji, with a 3.7% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Australia totaled -4.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+15.8% per year) and Fiji (-2.3% per year).

Export Prices by Country

The average paper label export price stood at $X per ton in 2021, increasing by 8.1% against the previous year. In general, the export price, however, continues to indicate a pronounced descent. The pace of growth appeared the most rapid in 2018 an increase of 11%. Over the period under review, the average export prices attained the peak figure at $X per ton in 2012; however, from 2013 to 2021, the export prices stood at a somewhat lower figure.

Average prices varied somewhat for the major overseas markets. In 2021, amid the top suppliers, the highest price was recorded for prices to Australia ($X per ton) and Thailand ($X per ton), while the average price for exports to China ($X per ton) and French Polynesia ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Thailand (-2.6%), while the prices for the other major destinations experienced a decline.

Paper Label Imports

Imports into New Zealand

In 2021, supplies from abroad of labels of paper or paperboard decreased by -9.9% to X tons, falling for the fourth consecutive year after three years of growth. In general, imports showed a pronounced contraction. The pace of growth was the most pronounced in 2016 with an increase of 11%. Over the period under review, imports hit record highs at X tons in 2017; however, from 2018 to 2021, imports stood at a somewhat lower figure.

In value terms, paper label imports reduced slightly to $X in 2021. Overall, imports showed a slight reduction. The most prominent rate of growth was recorded in 2017 with an increase of 15% against the previous year. Over the period under review, imports hit record highs at $X in 2018; however, from 2019 to 2021, imports failed to regain momentum.

Imports by Country

Australia (X tons), China (X tons) and Malaysia (X tons) were the main suppliers of paper label imports to New Zealand, with a combined 70% share of total imports. The United States, Thailand, Belgium and South Korea lagged somewhat behind, together comprising a further 18%.

From 2012 to 2021, the biggest increases were recorded for Thailand (with a CAGR of +49.2%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest paper label suppliers to New Zealand were Australia ($X), China ($X) and Malaysia ($X), with a combined 73% share of total imports. The United States, Thailand, Belgium and South Korea lagged somewhat behind, together accounting for a further 15%.

Thailand, with a CAGR of +44.6%, recorded the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average paper label import price stood at $X per ton in 2021, growing by 7% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +2.9%. The growth pace was the most rapid in 2013 when the average import price increased by 18% against the previous year. The import price peaked at $X per ton in 2018; however, from 2019 to 2021, import prices stood at a somewhat lower figure.

Average prices varied somewhat amongst the major supplying countries. In 2021, amid the top importers, the countries with the highest prices were Australia ($X per ton) and China ($X per ton), while the price for Thailand ($X per ton) and Belgium ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Australia (+4.7%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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