New Zealand: Market for Laptops and Palm-Top Computers 2025

Market Size for Laptops and Palm-Top Computers in New Zealand

In 2021, the New Zealand laptop and tablet computer market increased by 20% to $X, rising for the second consecutive year after two years of decline. The market value increased at an average annual rate of +3.4% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Laptop and tablet computer consumption peaked in 2021 and is expected to retain growth in the immediate term.

Exports of Laptops and Palm-Top Computers

Exports from New Zealand

In 2021, after two years of decline, there was significant growth in shipments abroad of laptops and palm-top computers, when their volume increased by 77% to X units. Overall, exports, however, recorded a mild downturn. Over the period under review, the exports attained the peak figure at X units in 2013; however, from 2014 to 2021, the exports remained at a lower figure.

In value terms, laptop and tablet computer exports soared to $X in 2021. Over the period under review, exports enjoyed a resilient expansion. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

Australia (X units) was the main destination for laptop and tablet computer exports from New Zealand, accounting for a 44% share of total exports. Moreover, laptop and tablet computer exports to Australia exceeded the volume sent to the second major destination, Fiji (X units), twofold. Papua New Guinea (X units) ranked third in terms of total exports with a 6.4% share.

From 2012 to 2021, the average annual growth rate of volume to Australia was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Fiji (-5.1% per year) and Papua New Guinea (+1.4% per year).

In value terms, Australia ($X) remains the key foreign market for laptops and palm-top computers exports from New Zealand, comprising 44% of total exports. The second position in the ranking was held by Fiji ($X), with a 20% share of total exports. It was followed by Papua New Guinea, with a 6.4% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Australia stood at +17.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Fiji (+15.0% per year) and Papua New Guinea (+11.8% per year).

Export Prices by Country

In 2021, the average laptop and tablet computer export price amounted to $X per unit, increasing by 4.7% against the previous year. In general, the export price continues to indicate buoyant growth. The pace of growth appeared the most rapid in 2017 an increase of 66%. Over the period under review, the average export prices reached the peak figure in 2021 and is expected to retain growth in years to come.

Average prices varied noticeably for the major external markets. In 2021, amid the top suppliers, the countries with the highest prices were Hong Kong SAR ($X per unit) and the Netherlands ($X per unit), while the average price for exports to Australia ($X per unit) and Samoa ($X per unit) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Hong Kong SAR (+27.5%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Laptops and Palm-Top Computers

Imports into New Zealand

In 2021, supplies from abroad of laptops and palm-top computers increased by 15% to X units, rising for the second consecutive year after two years of decline. In general, imports showed a relatively flat trend pattern. The growth pace was the most rapid in 2020 when imports increased by 18% against the previous year. Over the period under review, imports hit record highs in 2021 and are expected to retain growth in the immediate term.

In value terms, laptop and tablet computer imports soared to $X in 2021. Overall, total imports indicated a noticeable expansion from 2012 to 2021: its value increased at an average annual rate of +4.0% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +85.5% against 2016 indices. The growth pace was the most rapid in 2017 when imports increased by 25% against the previous year. Over the period under review, imports reached the maximum in 2021 and are likely to continue growth in the immediate term.

Imports by Country

In 2021, China (X units) was the main laptop and tablet computer supplier to New Zealand, with a 95% share of total imports. It was followed by Vietnam (X units), with a 1.4% share of total imports.

From 2012 to 2021, the average annual growth rate of volume from China was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (-3.9% per year) and Australia (-2.9% per year).

In value terms, China ($X) constituted the largest supplier of laptops and palm-top computers to New Zealand, comprising 95% of total imports. The second position in the ranking was held by Vietnam ($X), with a 1.4% share of total imports.

From 2012 to 2021, the average annual growth rate of value from China stood at +4.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (-1.4% per year) and Australia (+2.8% per year).

Import Prices by Country

The average laptop and tablet computer import price stood at $X per unit in 2021, surging by 8.8% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +3.5%. The growth pace was the most rapid in 2018 an increase of 16%. The import price peaked in 2021 and is expected to retain growth in the near future.

Average prices varied noticeably amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Vietnam ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Australia (+5.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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