New Zealand: Plain Postcard Market 2024

Plain Postcard Market Size in New Zealand

The New Zealand plain postcard market shrank notably to $X in 2021, with a decrease of -23.3% against the previous year. Overall, consumption, however, continues to indicate prominent growth. Plain postcard consumption peaked at $X in 2018; however, from 2019 to 2021, consumption failed to regain momentum.

Plain Postcard Production in New Zealand

In value terms, plain postcard production declined rapidly to $X in 2021 estimated in export price. Overall, production, however, recorded a prominent expansion. The pace of growth appeared the most rapid in 2016 when the production volume increased by 105% against the previous year. Plain postcard production peaked at $X in 2017; however, from 2018 to 2021, production remained at a lower figure.

Plain Postcard Exports

Exports from New Zealand

In 2021, after three years of growth, there was significant decline in shipments abroad of letter cards, plain postcards and correspondence cards, when their volume decreased by -86.9% to X tons. Overall, exports, however, saw a buoyant expansion. The most prominent rate of growth was recorded in 2018 when exports increased by 2,016% against the previous year. The exports peaked at X tons in 2020, and then declined rapidly in the following year.

In value terms, plain postcard exports fell significantly to $X in 2021. In general, exports, however, enjoyed a temperate expansion. The pace of growth was the most pronounced in 2018 when exports increased by 1,979%. Over the period under review, the exports hit record highs at $X in 2020, and then reduced markedly in the following year.

Exports by Country

The UK (X kg) was the main destination for plain postcard exports from New Zealand, with a 59% share of total exports. Moreover, plain postcard exports to the UK exceeded the volume sent to the second major destination, the United States (X kg), twofold. The third position in this ranking was taken by Australia (X kg), with an 11% share.

From 2012 to 2021, the average annual growth rate of volume to the UK totaled +64.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+5.0% per year) and Australia (+57.0% per year).

In value terms, the UK ($X) emerged as the key foreign market for letter cards, plain postcards and correspondence cards exports from New Zealand, comprising 59% of total exports. The second position in the ranking was held by the United States ($X), with a 26% share of total exports. It was followed by Australia, with an 11% share.

From 2012 to 2021, the average annual rate of growth in terms of value to the UK totaled +48.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (-1.1% per year) and Australia (+48.4% per year).

Export Prices by Country

In 2021, the average plain postcard export price amounted to $X per ton, with a decrease of -19% against the previous year. Over the period under review, the export price showed a pronounced curtailment. The most prominent rate of growth was recorded in 2016 an increase of 27%. As a result, the export price reached the peak level of $X per ton. From 2017 to 2021, the average export prices failed to regain momentum.

Average prices varied noticeably for the major overseas markets. In 2021, amid the top suppliers, the highest price was recorded for prices to Tonga ($X per ton) and Cook Islands ($X per ton), while the average price for exports to the UK ($X per ton) and the United States ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Tonga (+1.3%), while the prices for the other major destinations experienced a decline.

Plain Postcard Imports

Imports into New Zealand

In 2021, approx. X tons of letter cards, plain postcards and correspondence cards were imported into New Zealand; growing by 4.9% compared with 2020 figures. In general, imports saw a buoyant increase. The pace of growth was the most pronounced in 2018 when imports increased by 170% against the previous year. Over the period under review, imports hit record highs at X tons in 2019; however, from 2020 to 2021, imports remained at a lower figure.

In value terms, plain postcard imports soared to $X in 2021. Over the period under review, imports showed prominent growth. The pace of growth appeared the most rapid in 2018 when imports increased by 115%. Imports peaked at $X in 2019; however, from 2020 to 2021, imports remained at a lower figure.

Imports by Country

South Korea (X tons), China (X tons) and Switzerland (X tons) were the main suppliers of plain postcard imports to New Zealand, with a combined 89% share of total imports.

From 2012 to 2021, the biggest increases were recorded for South Korea (with a CAGR of +189.1%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest plain postcard suppliers to New Zealand were South Korea ($X), China ($X) and Switzerland ($X), with a combined 89% share of total imports.

Among the main suppliers, South Korea, with a CAGR of +202.5%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average plain postcard import price amounted to $X per ton, growing by 16% against the previous year. Over the period under review, the import price, however, saw a noticeable downturn. The most prominent rate of growth was recorded in 2017 when the average import price increased by 22%. Over the period under review, average import prices hit record highs at $X per ton in 2013; however, from 2014 to 2021, import prices stood at a somewhat lower figure.

Average prices varied noticeably amongst the major supplying countries. In 2021, amid the top importers, the highest price was recorded for prices from Australia ($X per ton) and the United States ($X per ton), while the price for the UK ($X per ton) and China ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (-0.6%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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