New Zealand: Lettuce And Chicory Market 2024

Lettuce And Chicory Market Size in New Zealand

The New Zealand lettuce and chicory market totaled $X in 2022, standing approx. at the previous year. The market value increased at an average annual rate of +1.9% over the period from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption attained the peak level of $X. From 2015 to 2022, the growth of the market failed to regain momentum.

Lettuce And Chicory Production in New Zealand

In value terms, lettuce and chicory production expanded to $X in 2022 estimated in export price. The total output value increased at an average annual rate of +1.8% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2014 with an increase of 40% against the previous year. As a result, production reached the peak level of $X. From 2015 to 2022, production growth remained at a somewhat lower figure.

The average yield of lettuce and chicory in New Zealand reduced slightly to X tons per ha in 2022, approximately equating the year before. Overall, the yield, however, showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2015 with an increase of 1% against the previous year. The lettuce and chicory yield peaked at X tons per ha in 2021, and then fell modestly in the following year. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, approx. X ha of lettuce and chicory were harvested in New Zealand; leveling off at the previous year. The harvested area increased at an average annual rate of +2.4% over the period from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The most prominent rate of growth was recorded in 2014 when the harvested area increased by 16%. As a result, the harvested area reached the peak level of X ha; afterwards, it flattened through to 2022.

Lettuce And Chicory Exports

Exports from New Zealand

In 2022, shipments abroad of lettuce and chicory was finally on the rise to reach X tons for the first time since 2019, thus ending a two-year declining trend. Overall, exports, however, continue to indicate a deep reduction. The exports peaked at X tons in 2013; however, from 2014 to 2022, the exports remained at a lower figure.

In value terms, lettuce and chicory exports skyrocketed to $X in 2022. In general, exports, however, showed a perceptible descent. The exports peaked at $X in 2013; however, from 2014 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Fiji (X tons) was the main destination for lettuce and chicory exports from New Zealand, accounting for a 48% share of total exports. Moreover, lettuce and chicory exports to Fiji exceeded the volume sent to the second major destination, Australia (X tons), twofold. Samoa (X tons) ranked third in terms of total exports with a 16% share.

From 2012 to 2022, the average annual growth rate of volume to Fiji was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Australia (+12.1% per year) and Samoa (+4.5% per year).

In value terms, Fiji ($X) remains the key foreign market for lettuce and chicory exports from New Zealand, comprising 44% of total exports. The second position in the ranking was held by Australia ($X), with a 21% share of total exports. It was followed by Samoa, with a 17% share.

From 2012 to 2022, the average annual growth rate of value to Fiji amounted to +4.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Australia (+16.4% per year) and Samoa (+11.4% per year).

Export Prices by Country

The average lettuce and chicory export price stood at $X per ton in 2022, surging by 12% against the previous year. Over the last decade, it increased at an average annual rate of +2.9%. The pace of growth appeared the most rapid in 2021 an increase of 22% against the previous year. Over the period under review, the average export prices reached the peak figure in 2022 and is likely to continue growth in the near future.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Japan ($X per ton), while the average price for exports to Hong Kong SAR ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Japan (+10.3%), while the prices for the other major destinations experienced more modest paces of growth.

Lettuce And Chicory Imports

Imports into New Zealand

After two years of growth, purchases abroad of lettuce and chicory decreased by -46.7% to X tons in 2022. In general, imports showed a mild reduction. The pace of growth appeared the most rapid in 2013 when imports increased by 549% against the previous year. Over the period under review, imports reached the maximum at X tons in 2017; however, from 2018 to 2022, imports failed to regain momentum.

In value terms, lettuce and chicory imports reduced sharply to $X in 2022. Overall, imports saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 with an increase of 531%. Imports peaked at $X in 2017; however, from 2018 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, Tonga (X tons) constituted the largest supplier of lettuce and chicory to New Zealand, accounting for a 65% share of total imports. Moreover, lettuce and chicory imports from Tonga exceeded the figures recorded by the second-largest supplier, Australia (X tons), twofold. The third position in this ranking was taken by the United States (X kg), with a 3.7% share.

From 2012 to 2022, the average annual growth rate of volume from Tonga stood at +3.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Australia (+5.1% per year) and the United States (-12.5% per year).

In value terms, Tonga ($X), Australia ($X) and the United States ($X) were the largest lettuce and chicory suppliers to New Zealand, together comprising 99.9% of total imports.

Australia, with a CAGR of +6.4%, saw the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

The average lettuce and chicory import price stood at $X per ton in 2022, rising by 22% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.5%. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Fiji ($X per ton), while the price for Tonga ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Fiji (+10.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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