New Zealand: Perfume Market 2025

Perfume Market Size in New Zealand

The New Zealand perfume market stood at $X in 2022, remaining stable against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated pronounced growth from 2012 to 2022: its value increased at an average annual rate of +2.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +46.8% against 2020 indices. Over the period under review, the market reached the peak level in 2022 and is expected to retain growth in years to come.

Perfume Exports

Exports from New Zealand

For the third year in a row, New Zealand recorded growth in shipments abroad of perfumes and toilet waters, which increased by 2.7% to X tons in 2022. In general, exports, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 when exports increased by 137% against the previous year. The exports peaked at X tons in 2014; however, from 2015 to 2022, the exports failed to regain momentum.

In value terms, perfume exports surged to $X in 2022. Overall, exports, however, showed a slight setback. The growth pace was the most rapid in 2018 with an increase of 135% against the previous year. The exports peaked at $X in 2014; however, from 2015 to 2022, the exports failed to regain momentum.

Exports by Country

The Netherlands (X tons), Australia (X tons) and Singapore (X tons) were the main destinations of perfume exports from New Zealand, with a combined 85% share of total exports.

From 2012 to 2022, the biggest increases were recorded for Singapore (with a CAGR of +76.5%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for perfume exported from New Zealand were Australia ($X), the Netherlands ($X) and Singapore ($X), with a combined 89% share of total exports.

Singapore, with a CAGR of +95.9%, saw the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average perfume export price amounted to $X per ton, jumping by 17% against the previous year. In general, the export price, however, showed a mild shrinkage. The most prominent rate of growth was recorded in 2019 when the average export price increased by 24%. As a result, the export price attained the peak level of $X per ton. From 2020 to 2022, the average export prices remained at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Australia ($X per ton), while the average price for exports to Samoa ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Singapore (+11.0%), while the prices for the other major destinations experienced more modest paces of growth.

Perfume Imports

Imports into New Zealand

In 2022, perfume imports into New Zealand shrank to X tons, dropping by -8.5% compared with the previous year. In general, imports, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 with an increase of 69% against the previous year. Imports peaked at X tons in 2021, and then reduced in the following year.

In value terms, perfume imports rose remarkably to $X in 2022. Over the period under review, total imports indicated a perceptible increase from 2012 to 2022: its value increased at an average annual rate of +4.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +59.4% against 2020 indices. The pace of growth appeared the most rapid in 2021 with an increase of 51%. Imports peaked in 2022 and are expected to retain growth in years to come.

Imports by Country

France (X tons), the United States (X tons) and Spain (X tons) were the main suppliers of perfume imports to New Zealand, with a combined 76% share of total imports.

From 2012 to 2022, the biggest increases were recorded for Spain (with a CAGR of +20.7%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest perfume suppliers to New Zealand were France ($X), the United States ($X) and Spain ($X), together accounting for 79% of total imports.

In terms of the main suppliers, Spain, with a CAGR of +29.6%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average perfume import price amounted to $X per ton, picking up by 15% against the previous year. Over the period under review, import price indicated a notable increase from 2012 to 2022: its price increased at an average annual rate of +4.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, perfume import price increased by +28.0% against 2019 indices. The pace of growth appeared the most rapid in 2015 an increase of 23% against the previous year. Over the period under review, average import prices attained the maximum at $X per ton in 2018; however, from 2019 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was France ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+11.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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