New Zealand: Piano Market 2024

Piano Market Size in New Zealand

The New Zealand piano market soared to $X in 2021, increasing by 73% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption continues to indicate resilient growth. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

Piano Exports

Exports from New Zealand

In 2021, approx. X tons of pianos and other keyboard stringed musical instruments were exported from New Zealand; which is down by -20% against the previous year's figure. Over the period under review, exports, however, enjoyed prominent growth. The growth pace was the most rapid in 2015 when exports increased by 220% against the previous year. As a result, the exports reached the peak of X tons. From 2016 to 2021, the growth of the exports remained at a lower figure.

In value terms, piano exports declined to $X in 2021. Overall, exports, however, saw a tangible expansion. The pace of growth was the most pronounced in 2015 when exports increased by 210%. Over the period under review, the exports attained the maximum at $X in 2016; however, from 2017 to 2021, the exports remained at a lower figure.

Exports by Country

Samoa (X kg), Australia (X kg) and Tonga (X kg) were the main destinations of piano exports from New Zealand, with a combined 67% share of total exports.

From 2012 to 2021, the biggest increases were recorded for Samoa (with a CAGR of +54.3%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Australia ($X) remains the key foreign market for pianos and other keyboard stringed musical instruments exports from New Zealand, comprising 52% of total exports. The second position in the ranking was taken by Samoa ($X), with a 13% share of total exports. It was followed by Tonga, with a 7.7% share.

From 2012 to 2021, the average annual growth rate of value to Australia stood at +4.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Samoa (+47.9% per year) and Tonga (+22.6% per year).

Export Prices by Country

In 2021, the average piano export price amounted to $X per ton, surging by 10% against the previous year. Overall, the export price, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 when the average export price increased by 121% against the previous year. As a result, the export price attained the peak level of $X per ton. From 2017 to 2021, the average export prices remained at a somewhat lower figure.

Prices varied noticeably country of destination: the country with the highest price was Australia ($X per ton), while the average price for exports to Georgia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Australia (+8.1%), while the prices for the other major destinations experienced more modest paces of growth.

Piano Imports

Imports into New Zealand

In 2021, piano imports into New Zealand skyrocketed to X tons, growing by 48% against the year before. In general, total imports indicated a buoyant increase from 2012 to 2021: its volume increased at an average annual rate of +6.5% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +65.8% against 2018 indices. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, piano imports soared to $X in 2021. Overall, imports enjoyed buoyant growth. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, Japan (X tons) constituted the largest supplier of piano to New Zealand, accounting for a 61% share of total imports. Moreover, piano imports from Japan exceeded the figures recorded by the second-largest supplier, Germany (X tons), eightfold. The third position in this ranking was taken by China (X tons), with a 7.2% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Japan totaled +9.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+22.1% per year) and China (-7.8% per year).

In value terms, Japan ($X) constituted the largest supplier of pianos and other keyboard stringed musical instruments to New Zealand, comprising 52% of total imports. The second position in the ranking was taken by Germany ($X), with a 13% share of total imports. It was followed by China, with a 7.1% share.

From 2012 to 2021, the average annual growth rate of value from Japan amounted to +11.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+7.4% per year) and China (+2.9% per year).

Import Prices by Country

The average piano import price stood at $X per ton in 2021, jumping by 19% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +3.5%. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was Australia ($X per ton), while the price for South Africa ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+11.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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