New Zealand: Room Deodorants Market 2025

Room Deodorants Market Size in New Zealand

The New Zealand room deodorants market reached $X in 2022, growing by 1.8% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, the total consumption indicated a strong expansion from 2012 to 2022: its value increased at an average annual rate of +5.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +86.2% against 2014 indices. Room deodorants consumption peaked in 2022 and is expected to retain growth in years to come.

Room Deodorants Exports

Exports from New Zealand

In 2022, the amount of preparations for perfuming or deodorising rooms exported from New Zealand fell slightly to X tons, reducing by -5% against the previous year's figure. Over the period under review, exports, however, recorded a pronounced expansion. The growth pace was the most rapid in 2021 with an increase of 76%. Over the period under review, the exports reached the maximum at X tons in 2018; however, from 2019 to 2022, the exports failed to regain momentum.

In value terms, room deodorants exports expanded significantly to $X in 2022. Overall, total exports indicated a notable increase from 2012 to 2022: its value increased at an average annual rate of +3.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +76.8% against 2020 indices. The most prominent rate of growth was recorded in 2021 when exports increased by 57%. Over the period under review, the exports reached the peak figure at $X in 2018; however, from 2019 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Australia (X tons) was the main destination for room deodorants exports from New Zealand, accounting for a 75% share of total exports. Moreover, room deodorants exports to Australia exceeded the volume sent to the second major destination, South Korea (X tons), more than tenfold. The third position in this ranking was taken by the Philippines (X tons), with a 3.2% share.

From 2012 to 2022, the average annual growth rate of volume to Australia amounted to +5.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: South Korea (-0.5% per year) and the Philippines (-0.8% per year).

In value terms, Australia ($X) emerged as the key foreign market for preparations for perfuming or deodorising rooms exports from New Zealand, comprising 75% of total exports. The second position in the ranking was taken by South Korea ($X), with a 3.9% share of total exports. It was followed by the Philippines, with a 3.2% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Australia totaled +6.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: South Korea (-5.0% per year) and the Philippines (-6.7% per year).

Export Prices by Country

The average room deodorants export price stood at $X per ton in 2022, growing by 18% against the previous year. Overall, the export price, however, showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2013 an increase of 46%. Over the period under review, the average export prices attained the peak figure at $X per ton in 2015; however, from 2016 to 2022, the export prices stood at a somewhat lower figure.

Average prices varied noticeably for the major overseas markets. In 2022, amid the top suppliers, the highest price was recorded for prices to Israel ($X per ton) and Singapore ($X per ton), while the average price for exports to the United States ($X per ton) and Australia ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Israel (+5.8%), while the prices for the other major destinations experienced mixed trend patterns.

Room Deodorants Imports

Imports into New Zealand

Room deodorants imports into New Zealand stood at X tons in 2022, increasing by 2.2% on the year before. In general, total imports indicated a prominent expansion from 2012 to 2022: its volume increased at an average annual rate of +6.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +19.6% against 2020 indices. The pace of growth was the most pronounced in 2015 with an increase of 47% against the previous year. Over the period under review, imports reached the peak figure in 2022 and are expected to retain growth in the immediate term.

In value terms, room deodorants imports amounted to $X in 2022. Overall, total imports indicated a temperate increase from 2012 to 2022: its value increased at an average annual rate of +4.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +29.8% against 2020 indices. The most prominent rate of growth was recorded in 2021 with an increase of 29% against the previous year. Imports peaked in 2022 and are expected to retain growth in the immediate term.

Imports by Country

China (X tons), Australia (X tons) and the United States (X tons) were the main suppliers of room deodorants imports to New Zealand, with a combined 67% share of total imports. The UK, Malaysia, India, Poland and Thailand lagged somewhat behind, together comprising a further 22%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Malaysia (with a CAGR of +28.7%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest room deodorants suppliers to New Zealand were China ($X), Australia ($X) and the United States ($X), together comprising 68% of total imports. The UK, Malaysia, Poland, Thailand and India lagged somewhat behind, together comprising a further 22%.

In terms of the main suppliers, Malaysia, with a CAGR of +17.9%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average room deodorants import price stood at $X per ton in 2022, reducing by -1.7% against the previous year. In general, the import price continues to indicate a pronounced slump. The most prominent rate of growth was recorded in 2021 an increase of 10% against the previous year. Over the period under review, average import prices attained the maximum at $X per ton in 2012; however, from 2013 to 2022, import prices remained at a lower figure.

Average prices varied somewhat amongst the major supplying countries. In 2022, amid the top importers, the highest price was recorded for prices from Poland ($X per ton) and Malaysia ($X per ton), while the price for India ($X per ton) and China ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (-0.7%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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