New Zealand: Market for Raspberries, Blackberries, Blueberries, and Cranberries 2024

Market Size for Raspberries, Blackberries, Blueberries, and Cranberries in New Zealand

The New Zealand market for raspberries, blackberries, blueberries, and cranberries dropped to $X in 2022, declining by -9.9% against the previous year. In general, consumption, however, showed a relatively flat trend pattern. Raspberry, blackberry, blueberry, and cranberry consumption peaked at $X in 2018; however, from 2019 to 2022, consumption stood at a somewhat lower figure.

Production of Raspberries, Blackberries, Blueberries, and Cranberries in New Zealand

In value terms, raspberry, blackberry, blueberry, and cranberry production contracted slightly to $X in 2022 estimated in export price. The total output value increased at an average annual rate of +3.0% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2015 when the production volume increased by 29%. Over the period under review, production attained the maximum level at $X in 2018; however, from 2019 to 2022, production stood at a somewhat lower figure.

In 2022, the average yield of raspberries, blackberries, blueberries, and cranberries in New Zealand amounted to X tons per ha, growing by 2.3% against 2021 figures. Overall, the yield, however, showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2015 when the yield increased by 5.2%. The raspberry, blackberry, blueberry, and cranberry yield peaked at X tons per ha in 2013; however, from 2014 to 2022, the yield failed to regain momentum. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, the total area harvested in terms of raspberries, blackberries, blueberries, and cranberries production in New Zealand dropped to X ha, waning by -2.5% on 2021. Overall, the harvested area, however, recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 when the harvested area increased by 7.5% against the previous year. Over the period under review, the harvested area dedicated to raspberry, blackberry, blueberry, and cranberry production reached the peak figure at X ha in 2021, and then fell slightly in the following year.

Exports of Raspberries, Blackberries, Blueberries, and Cranberries

Exports from New Zealand

In 2022, raspberry, blackberry, blueberry, and cranberry exports from New Zealand surged to X tons, increasing by 23% on 2021 figures. In general, total exports indicated a strong expansion from 2012 to 2022: its volume increased at an average annual rate of +5.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2016 with an increase of 37%. Over the period under review, the exports hit record highs in 2022 and are likely to see steady growth in the immediate term.

In value terms, raspberry, blackberry, blueberry, and cranberry exports skyrocketed to $X in 2022. Over the period under review, total exports indicated strong growth from 2012 to 2022: its value increased at an average annual rate of +9.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +59.9% against 2018 indices. The pace of growth was the most pronounced in 2016 with an increase of 47%. Over the period under review, the exports reached the peak figure in 2022 and are expected to retain growth in the immediate term.

Exports by Country

Australia (X tons) was the main destination for raspberry, blackberry, blueberry, and cranberry exports from New Zealand, accounting for a 89% share of total exports. Moreover, raspberry, blackberry, blueberry, and cranberry exports to Australia exceeded the volume sent to the second major destination, Vietnam (X tons), more than tenfold.

From 2012 to 2022, the average annual rate of growth in terms of volume to Australia stood at +5.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Vietnam (+76.8% per year) and Taiwan (Chinese) (+22.5% per year).

In value terms, Australia ($X) remains the key foreign market for raspberries, blackberries, blueberries, and cranberries exports from New Zealand, comprising 87% of total exports. The second position in the ranking was taken by Vietnam ($X), with a 5.7% share of total exports.

From 2012 to 2022, the average annual growth rate of value to Australia stood at +9.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Vietnam (+89.7% per year) and Taiwan (Chinese) (+29.1% per year).

Export Prices by Country

The average export price for raspberries, blackberries, blueberries, and cranberries stood at $X per ton in 2022, with an increase of 6.3% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +4.2%. The pace of growth was the most pronounced in 2015 when the average export price increased by 19% against the previous year. The export price peaked at $X per ton in 2018; however, from 2019 to 2022, the export prices stood at a somewhat lower figure.

Average prices varied noticeably for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Taiwan (Chinese) ($X per ton), while the average price for exports to Australia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Vietnam (+7.3%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Raspberries, Blackberries, Blueberries, and Cranberries

Imports into New Zealand

In 2022, overseas purchases of raspberries, blackberries, blueberries, and cranberries increased by 70% to X tons, rising for the second consecutive year after two years of decline. In general, imports showed a modest expansion. The growth pace was the most rapid in 2018 with an increase of 275% against the previous year. As a result, imports reached the peak of X tons. From 2019 to 2022, the growth of imports remained at a lower figure.

In value terms, raspberry, blackberry, blueberry, and cranberry imports skyrocketed to $X in 2022. Over the period under review, imports, however, saw a mild slump. The most prominent rate of growth was recorded in 2021 when imports increased by 161% against the previous year. Imports peaked at $X in 2018; however, from 2019 to 2022, imports stood at a somewhat lower figure.

Imports by Country

In 2022, China (X tons) constituted the largest supplier of raspberry, blackberry, blueberry, and cranberry to New Zealand, accounting for a 79% share of total imports. Moreover, raspberry, blackberry, blueberry, and cranberry imports from China exceeded the figures recorded by the second-largest supplier, the United States (X kg), fourfold.

From 2012 to 2022, the average annual rate of growth in terms of volume from China amounted to +13.1%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (+10.6% per year) and India (+42.1% per year).

In value terms, China ($X) constituted the largest supplier of raspberries, blackberries, blueberries, and cranberries to New Zealand, comprising 71% of total imports. The second position in the ranking was taken by the United States ($X), with a 25% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value from China totaled +9.8%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (+8.5% per year) and India (+64.5% per year).

Import Prices by Country

The average import price for raspberries, blackberries, blueberries, and cranberries stood at $X per ton in 2022, falling by -5% against the previous year. In general, the import price continues to indicate a pronounced shrinkage. The pace of growth appeared the most rapid in 2017 when the average import price increased by 31%. As a result, import price attained the peak level of $X per ton. From 2018 to 2022, the average import prices failed to regain momentum.

Average prices varied somewhat amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the United States ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by India (+15.7%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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