New Zealand: Market for Rusks, Toasted Bread and Similar Toasted Products 2024

Market Size for Rusks, Toasted Bread and Similar Toasted Products in New Zealand

After two years of growth, the New Zealand rusks and toasted bread market decreased by -21% to $X in 2021. In general, consumption, however, posted a tangible increase. As a result, consumption reached the peak level of $X, and then declined sharply in the following year.

Production of Rusks, Toasted Bread and Similar Toasted Products in New Zealand

In value terms, rusks and toasted bread production contracted sharply to $X in 2021 estimated in export price. Over the period under review, production, however, showed buoyant growth. The pace of growth appeared the most rapid in 2015 when the production volume increased by 71% against the previous year. Over the period under review, production reached the maximum level at $X in 2020, and then contracted notably in the following year.

Exports of Rusks, Toasted Bread and Similar Toasted Products

Exports from New Zealand

In 2021, exports of rusks, toasted bread and similar toasted products from New Zealand surged to X tons, rising by 53% on 2020 figures. Overall, exports saw a significant expansion. The pace of growth was the most pronounced in 2017 with an increase of 981% against the previous year. The exports peaked at X tons in 2018; however, from 2019 to 2021, the exports remained at a lower figure.

In value terms, rusks and toasted bread exports expanded rapidly to $X in 2021. Over the period under review, exports showed significant growth. The pace of growth was the most pronounced in 2017 when exports increased by 1,337% against the previous year. The exports peaked at $X in 2018; however, from 2019 to 2021, the exports failed to regain momentum.

Exports by Country

Australia (X tons) was the main destination for rusks and toasted bread exports from New Zealand, accounting for a 96% share of total exports. It was followed by Fiji (X tons), with a 1.6% share of total exports.

From 2012 to 2021, the average annual growth rate of volume to Australia stood at +68.2%.

In value terms, Australia ($X) remains the key foreign market for rusks, toasted bread and similar toasted products exports from New Zealand, comprising 96% of total exports. The second position in the ranking was held by Fiji ($X), with a 1.5% share of total exports.

From 2012 to 2021, the average annual growth rate of value to Australia amounted to +76.9%.

Export Prices by Country

The average rusks and toasted bread export price stood at $X per ton in 2021, shrinking by -26.2% against the previous year. Overall, the export price, however, showed a resilient increase. The growth pace was the most rapid in 2013 when the average export price increased by 34%. The export price peaked at $X per ton in 2019; however, from 2020 to 2021, the export prices failed to regain momentum.

Average prices varied noticeably for the major export markets. In 2021, amid the top suppliers, the country with the highest price was Australia ($X per ton), while the average price for exports to Fiji totaled $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to French Polynesia (+24.7%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Rusks, Toasted Bread and Similar Toasted Products

Imports into New Zealand

In 2021, imports of rusks, toasted bread and similar toasted products into New Zealand rose to X tons, surging by 4.2% against the previous year. Overall, imports recorded a strong expansion. The pace of growth appeared the most rapid in 2018 when imports increased by 31%. Over the period under review, imports hit record highs in 2021 and are likely to see gradual growth in the immediate term.

In value terms, rusks and toasted bread imports expanded rapidly to $X in 2021. In general, total imports indicated a buoyant increase from 2012 to 2021: its value increased at an average annual rate of +7.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +84.9% against 2012 indices. The pace of growth appeared the most rapid in 2014 when imports increased by 17% against the previous year. Imports peaked in 2021 and are expected to retain growth in the near future.

Imports by Country

South Korea (X tons), Malaysia (X tons) and the United States (X tons) were the main suppliers of rusks and toasted bread imports to New Zealand, with a combined 60% share of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Malaysia (with a CAGR of +59.8%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest rusks and toasted bread suppliers to New Zealand were South Korea ($X), China ($X) and Australia ($X), with a combined 40% share of total imports. These countries were followed by Malaysia, India, the United States, South Africa, Greece, the United Arab Emirates, Germany, the Netherlands and Italy, which together accounted for a further 47%.

Malaysia, with a CAGR of +53.1%, recorded the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average rusks and toasted bread import price stood at $X per ton in 2021, with an increase of 2.7% against the previous year. Overall, the import price, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2015 an increase of 26%. The import price peaked at $X per ton in 2016; however, from 2017 to 2021, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Australia ($X per ton), while the price for Malaysia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Netherlands (+15.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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