New Zealand: Soap Market 2025

Soap Market Size in New Zealand

The New Zealand soap market fell markedly to $X in 2021, dropping by -31.7% against the previous year. In general, consumption showed a mild slump. Soap consumption peaked at $X in 2020, and then reduced notably in the following year.

Soap Production in New Zealand

In value terms, soap production totaled $X in 2021 estimated in export price. In general, production recorded a pronounced reduction. The growth pace was the most rapid in 2016 with an increase of 375% against the previous year. As a result, production reached the peak level of $X. From 2017 to 2021, production growth remained at a somewhat lower figure.

Soap Exports

Exports from New Zealand

Soap exports from New Zealand soared to X tons in 2021, growing by 40% compared with 2020. In general, exports posted a significant increase. The pace of growth was the most pronounced in 2020 when exports increased by 98% against the previous year. Over the period under review, the exports reached the peak figure in 2021 and are expected to retain growth in the immediate term.

In value terms, soap exports surged to $X in 2021. Over the period under review, exports recorded a significant expansion. The growth pace was the most rapid in 2020 when exports increased by 75% against the previous year. The exports peaked in 2021 and are expected to retain growth in the near future.

Exports by Country

Australia (X tons) was the main destination for soap exports from New Zealand, accounting for a 75% share of total exports. Moreover, soap exports to Australia exceeded the volume sent to the second major destination, China (X tons), eightfold. The United States (X tons) ranked third in terms of total exports with a 4.8% share.

From 2012 to 2021, the average annual growth rate of volume to Australia stood at +27.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: China (+31.4% per year) and the United States (+35.1% per year).

In value terms, Australia ($X) remains the key foreign market for soap exports from New Zealand, comprising 49% of total exports. The second position in the ranking was taken by China ($X), with a 22% share of total exports. It was followed by the United States, with a 13% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Australia stood at +21.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: China (+41.3% per year) and the United States (+45.5% per year).

Export Prices by Country

In 2021, the average soap export price amounted to $X per ton, rising by 11% against the previous year. Over the period under review, the export price continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2015 when the average export price increased by 77%. As a result, the export price reached the peak level of $X per ton. From 2016 to 2021, the average export prices remained at a lower figure.

Prices varied noticeably country of destination: the country with the highest price was the United States ($X per ton), while the average price for exports to Australia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the United States (+7.7%), while the prices for the other major destinations experienced more modest paces of growth.

Soap Imports

Imports into New Zealand

After four years of growth, supplies from abroad of soap decreased by -18.8% to X tons in 2021. Overall, imports, however, showed a relatively flat trend pattern. The growth pace was the most rapid in 2020 when imports increased by 32%. As a result, imports attained the peak of X tons, and then dropped significantly in the following year.

In value terms, soap imports shrank rapidly to $X in 2021. Over the period under review, total imports indicated noticeable growth from 2012 to 2021: its value increased at an average annual rate of +4.2% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +31.3% against 2014 indices. The most prominent rate of growth was recorded in 2020 when imports increased by 47% against the previous year. As a result, imports reached the peak of $X, and then declined sharply in the following year.

Imports by Country

China (X tons), Thailand (X tons) and Australia (X tons) were the main suppliers of soap imports to New Zealand, with a combined 70% share of total imports. Indonesia, Malaysia, Germany, the UK and the United States lagged somewhat behind, together accounting for a further 23%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Indonesia (with a CAGR of +9.2%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Australia ($X), China ($X) and Thailand ($X) appeared to be the largest soap suppliers to New Zealand, together comprising 63% of total imports. These countries were followed by Indonesia, Germany, the United States, Malaysia and the UK, which together accounted for a further 25%.

Indonesia, with a CAGR of +12.3%, recorded the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average soap import price stood at $X per ton in 2021, increasing by 4.4% against the previous year. Over the last nine-year period, it increased at an average annual rate of +3.7%. The most prominent rate of growth was recorded in 2015 when the average import price increased by 25% against the previous year. The import price peaked in 2021 and is likely to see steady growth in the near future.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was the United States ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United States (+16.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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