New Zealand: Soft Drink Market 2024

Soft Drink Market Size in New Zealand

In 2021, the New Zealand soft drink market decreased by -9% to $X for the first time since 2018, thus ending a two-year rising trend. Over the period under review, consumption recorded a perceptible decline. As a result, consumption reached the peak level of $X. From 2014 to 2021, the growth of the market remained at a somewhat lower figure.

Soft Drink Production in New Zealand

In value terms, soft drink production fell modestly to $X in 2021 estimated in export price. Over the period under review, production showed a perceptible setback. The growth pace was the most rapid in 2013 when the production volume increased by 15% against the previous year. As a result, production reached the peak level of $X. From 2014 to 2021, production growth failed to regain momentum.

Soft Drink Exports

Exports from New Zealand

After three years of decline, shipments abroad of soft drinks increased by 84% to X litres in 2021. In general, exports continue to indicate a prominent increase. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, soft drink exports surged to $X in 2021. Over the period under review, exports showed a strong increase. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

Australia (X litres) was the main destination for soft drink exports from New Zealand, with a 93% share of total exports. It was followed by China (X litres), with a 2.6% share of total exports.

From 2012 to 2021, the average annual rate of growth in terms of volume to Australia stood at +13.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: China (+114.8% per year) and Cook Islands (+0.6% per year).

In value terms, Australia ($X) remains the key foreign market for soft drink exports from New Zealand, comprising 92% of total exports. The second position in the ranking was taken by China ($X), with a 2.6% share of total exports.

From 2012 to 2021, the average annual growth rate of value to Australia stood at +10.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: China (+110.1% per year) and Cook Islands (+7.5% per year).

Export Prices by Country

The average soft drink export price stood at $X per litre in 2021, picking up by 20% against the previous year. In general, the export price, however, recorded a perceptible slump. The export price peaked at $X per litre in 2013; however, from 2014 to 2021, the export prices remained at a lower figure.

Average prices varied noticeably for the major export markets. In 2021, the country with the highest price was China ($X per litre), while the average price for exports to Australia ($X per litre) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Cook Islands (+6.9%), while the prices for the other major destinations experienced a decline.

Soft Drink Imports

Imports into New Zealand

For the tenth year in a row, New Zealand recorded growth in supplies from abroad of soft drinks, which increased by 25% to X litres in 2021. Overall, imports recorded strong growth. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, soft drink imports skyrocketed to $X in 2021. In general, total imports indicated a resilient expansion from 2012 to 2021: its value increased at an average annual rate of +7.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +108.5% against 2015 indices. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, Australia (X litres) constituted the largest soft drink supplier to New Zealand, with a 59% share of total imports. Moreover, soft drink imports from Australia exceeded the figures recorded by the second-largest supplier, Austria (X litres), tenfold. The third position in this ranking was held by Belgium (X litres), with a 4.7% share.

From 2012 to 2021, the average annual growth rate of volume from Australia stood at +8.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Austria (+2.7% per year) and Belgium (+89.0% per year).

In value terms, Australia ($X) constituted the largest supplier of soft drink to New Zealand, comprising 55% of total imports. The second position in the ranking was taken by the United States ($X), with a 6.9% share of total imports. It was followed by Austria, with a 5.5% share.

From 2012 to 2021, the average annual growth rate of value from Australia stood at +5.2%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (+14.2% per year) and Austria (-0.9% per year).

Import Prices by Country

In 2021, the average soft drink import price amounted to $X per litre, growing by 12% against the previous year. Overall, the import price, however, continues to indicate a slight shrinkage. Over the period under review, average import prices hit record highs at $X per litre in 2012; however, from 2013 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was the UK ($X per litre), while the price for Malaysia ($X per litre) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United States (+7.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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