New Zealand: Strawberry Market 2025

Strawberry Market Size in New Zealand

The New Zealand strawberry market reduced to $X in 2022, dropping by -10.6% against the previous year. Overall, consumption recorded a slight decrease. Strawberry consumption peaked at $X in 2016; however, from 2017 to 2022, consumption failed to regain momentum.

Strawberry Production in New Zealand

In value terms, strawberry production fell modestly to $X in 2022 estimated in export price. In general, production, however, continues to indicate a mild setback. The growth pace was the most rapid in 2014 with an increase of 20% against the previous year. Strawberry production peaked at $X in 2016; however, from 2017 to 2022, production remained at a lower figure.

In 2022, the average strawberry yield in New Zealand was estimated at X tons per ha, standing approx. at the previous year. Overall, the yield, however, showed a pronounced downturn. The growth pace was the most rapid in 2018 when the yield increased by 8.9% against the previous year. Over the period under review, the average strawberry yield attained the peak level at X tons per ha in 2013; however, from 2014 to 2022, the yield failed to regain momentum. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, the strawberry harvested area in New Zealand amounted to X ha, remaining relatively unchanged against 2021 figures. Overall, the harvested area saw a slight descent. The growth pace was the most rapid in 2019 with an increase of 9.3%. The strawberry harvested area peaked at X ha in 2014; however, from 2015 to 2022, the harvested area failed to regain momentum.

Strawberry Exports

Exports from New Zealand

In 2022, shipments abroad of strawberries was finally on the rise to reach X tons for the first time since 2018, thus ending a three-year declining trend. Overall, exports, however, showed a pronounced decrease. The exports peaked at X tons in 2014; however, from 2015 to 2022, the exports failed to regain momentum.

In value terms, strawberry exports skyrocketed to $X in 2022. Over the period under review, exports showed a relatively flat trend pattern. The exports peaked at $X in 2015; however, from 2016 to 2022, the exports failed to regain momentum.

Exports by Country

Thailand (X tons), Taiwan (Chinese) (X tons) and Singapore (X tons) were the main destinations of strawberry exports from New Zealand, together accounting for 84% of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Taiwan (Chinese) (with a CAGR of +9.9%), while the other leaders experienced mixed trend patterns.

In value terms, the largest markets for strawberry exported from New Zealand were Thailand ($X), Taiwan (Chinese) ($X) and Singapore ($X), with a combined 79% share of total exports.

Among the main countries of destination, Taiwan (Chinese), with a CAGR of +14.0%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced mixed trend patterns.

Export Prices by Country

The average strawberry export price stood at $X per ton in 2022, dropping by -2.4% against the previous year. Overall, export price indicated a resilient increase from 2012 to 2022: its price increased at an average annual rate of +5.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, strawberry export price increased by +28.4% against 2019 indices. The most prominent rate of growth was recorded in 2021 when the average export price increased by 30%. As a result, the export price attained the peak level of $X per ton, and then dropped in the following year.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Hong Kong SAR ($X per ton), while the average price for exports to Taiwan (Chinese) ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Hong Kong SAR (+10.2%), while the prices for the other major destinations experienced more modest paces of growth.

Strawberry Imports

Imports into New Zealand

In 2022, the amount of strawberries imported into New Zealand declined remarkably to X tons, reducing by -39.3% compared with the previous year's figure. Overall, imports, however, continue to indicate a tangible expansion. The pace of growth appeared the most rapid in 2014 with an increase of 68% against the previous year. Over the period under review, imports reached the peak figure at X tons in 2017; however, from 2018 to 2022, imports failed to regain momentum.

In value terms, strawberry imports dropped dramatically to $X in 2022. In general, total imports indicated a noticeable expansion from 2012 to 2022: its value increased at an average annual rate of +3.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by -36.1% against 2017 indices. The pace of growth was the most pronounced in 2014 with an increase of 41%. Over the period under review, imports hit record highs at $X in 2017; however, from 2018 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, Australia (X tons) was the main supplier of strawberry to New Zealand, accounting for a approx. 100% share of total imports.

From 2012 to 2022, the average annual growth rate of volume from Australia stood at +5.6%.

In value terms, Australia ($X) constituted the largest supplier of strawberries to New Zealand.

From 2012 to 2022, the average annual rate of growth in terms of value from Australia amounted to +7.3%.

Import Prices by Country

In 2022, the average strawberry import price amounted to $X per ton, growing by 22% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.8%. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

As there is only one major supplying country, the average price level is determined by prices for Australia.

From 2012 to 2022, the rate of growth in terms of prices for the United States amounted to +12.6% per year.

Source: IndexBox Platform

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