Report Update May 1, 2025

New Zealand - Tea - Market Analysis, Forecast, Size, Trends and Insights

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New Zealand: Tea Market 2025

Tea Market Size in New Zealand

For the third consecutive year, the New Zealand tea market recorded decline in sales value, which decreased by -16.2% to $X in 2022. Overall, consumption showed a pronounced reduction. As a result, consumption reached the peak level of $X. From 2018 to 2022, the growth of the market remained at a somewhat lower figure.

Tea Exports

Exports from New Zealand

In 2022, tea exports from New Zealand dropped notably to X tons, which is down by -67.7% compared with 2021 figures. In general, exports, however, continue to indicate a buoyant increase. The pace of growth appeared the most rapid in 2021 with an increase of 328%. As a result, the exports reached the peak of X tons, and then dropped sharply in the following year.

In value terms, tea exports reduced notably to $X in 2022. Overall, exports, however, saw a prominent increase. The pace of growth appeared the most rapid in 2021 when exports increased by 240%. As a result, the exports attained the peak of $X, and then dropped dramatically in the following year.

Exports by Country

Australia (X tons) was the main destination for tea exports from New Zealand, accounting for a 87% share of total exports. Moreover, tea exports to Australia exceeded the volume sent to the second major destination, China (X tons), more than tenfold.

From 2012 to 2022, the average annual rate of growth in terms of volume to Australia amounted to +16.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: China (+19.9% per year) and Fiji (-16.5% per year).

In value terms, Australia ($X) remains the key foreign market for tea exports from New Zealand, comprising 81% of total exports. The second position in the ranking was held by China ($X), with an 8.6% share of total exports.

From 2012 to 2022, the average annual rate of growth in terms of value to Australia totaled +25.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: China (+3.1% per year) and Fiji (-7.6% per year).

Export Prices by Country

The average tea export price stood at $X per ton in 2022, increasing by 76% against the previous year. In general, the export price continues to indicate a resilient increase. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Average prices varied somewhat for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was China ($X per ton), while the average price for exports to Australia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Fiji (+10.7%), while the prices for the other major destinations experienced mixed trend patterns.

Tea Imports

Imports into New Zealand

In 2022, tea imports into New Zealand dropped notably to X tons, which is down by -16.3% against the year before. Over the period under review, imports continue to indicate a perceptible contraction. The most prominent rate of growth was recorded in 2019 when imports increased by 16%. Over the period under review, imports hit record highs at X tons in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

In value terms, tea imports dropped significantly to $X in 2022. Overall, imports saw a pronounced descent. The most prominent rate of growth was recorded in 2017 with an increase of 12% against the previous year. As a result, imports reached the peak of $X. From 2018 to 2022, the growth of imports remained at a lower figure.

Imports by Country

Sri Lanka (X tons), India (X tons) and Indonesia (X tons) were the main suppliers of tea imports to New Zealand, together accounting for 67% of total imports. Rwanda, Australia, Poland, Argentina and China lagged somewhat behind, together comprising a further 23%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Rwanda (with a CAGR of +708.1%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Sri Lanka ($X) constituted the largest supplier of tea to New Zealand, comprising 40% of total imports. The second position in the ranking was held by Indonesia ($X), with a 14% share of total imports. It was followed by India, with a 12% share.

From 2012 to 2022, the average annual growth rate of value from Sri Lanka amounted to -7.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Indonesia (-8.4% per year) and India (+14.4% per year).

Import Prices by Country

In 2022, the average tea import price amounted to $X per ton, reducing by -10.7% against the previous year. Overall, the import price continues to indicate a slight downturn. The most prominent rate of growth was recorded in 2015 an increase of 17% against the previous year. Over the period under review, average import prices hit record highs at $X per ton in 2017; however, from 2018 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was China ($X per ton), while the price for Argentina ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Indonesia (+6.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for tea in the world?

The country with the largest volume of tea consumption was China, comprising approx. 40% of total volume. Moreover, tea consumption in China exceeded the figures recorded by the second-largest consumer, India, twofold. Turkey ranked third in terms of total consumption with a 4% share.

What are the largest producers of tea in the world?

The country with the largest volume of tea production was China, accounting for 43% of total volume. Moreover, tea production in China exceeded the figures recorded by the second-largest producer, India, twofold. Kenya ranked third in terms of total production with an 8% share.

What are the leading suppliers of tea to New Zealand?

In value terms, Sri Lanka constituted the largest supplier of tea to New Zealand, comprising 51% of total imports. The second position in the ranking was occupied by Indonesia, with a 16% share of total imports. It was followed by the UK, with a 9.2% share.

What are the leading importers of tea from New Zealand?

In value terms, Australia remains the key foreign market for tea exports from New Zealand, comprising 41% of total exports. The second position in the ranking was occupied by China, with a 20% share of total exports. It was followed by Taiwan Chinese), with a 15% share.

What is the average export price for tea in New Zealand?

The average tea export price stood at $11,638 per ton in 2020, rising by 43% against the previous year.

What is the average import price for tea in New Zealand?

In 2020, the average tea import price amounted to $7,336 per ton, picking up by 8.1% against the previous year.

This report provides an in-depth analysis of the tea market in New Zealand. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

FCL 667 - Tea

Country coverage:

New Zealand

Data coverage:

Market volume and value
Per Capita consumption
Forecast of the market dynamics in the medium term
Trade (exports and imports) in New Zealand
Export and import prices
Market trends, drivers and restraints
Key market players and their profiles

Reasons to buy this report:

Take advantage of the latest data
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Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

How to diversify your business and benefit from new market opportunities
How to load your idle production capacity
How to boost your sales on overseas markets
How to increase your profit margins
How to make your supply chain more sustainable
How to reduce your production and supply chain costs
How to outsource production to other countries
How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects
1. MARKET SIZE
2. MARKET STRUCTURE
3. TRADE BALANCE
4. PER CAPITA CONSUMPTION
5. MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCT
4. MOST TRADED PRODUCT
5. MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. COUNTRIES WITH TOP YIELDS
4. TOP EXPORTING COUNTRIES
5. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION, HARVESTED AREA AND YIELD
8. IMPORTS
The Largest Import Supplying Countries
1. IMPORTS FROM 2012–2024
2. IMPORTS BY COUNTRY
3. IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Destinations for Exports
1. EXPORTS FROM 2012–2024
2. EXPORTS BY COUNTRY
3. EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO
LIST OF TABLES
1. Key Findings In 2024
2. Market Volume, In Physical Terms, 2012–2024
3. Market Value, 2012–2024
4. Per Capita Consumption In 2012-2024
5. Imports, In Physical Terms, By Country, 2012–2024
6. Imports, In Value Terms, By Country, 2012–2024
7. Import Prices, By Country Of Origin, 2012–2024
8. Exports, In Physical Terms, By Country, 2012–2024
9. Exports, In Value Terms, By Country, 2012–2024
10. Export Prices, By Country Of Destination, 2012–2024
LIST OF FIGURES
1. Market Volume, In Physical Terms, 2012–2024
2. Market Value, 2012–2024
3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2024
4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2024
5. Trade Balance, In Physical Terms, 2012-2024
6. Trade Balance, In Value Terms, 2012-2024
7. Per Capita Consumption, 2012-2024
8. Market Volume Forecast to 2030
9. Market Value Forecast to 2030
10. Products: Market Size And Growth, By Type
11. Products: Average Per Capita Consumption, By Type
12. Products: Exports And Growth, By Type
13. Products: Export Prices And Growth, By Type
14. Production Volume And Growth
15. Yield And Growth
16. Exports And Growth
17. Export Prices And Growth
18. Market Size And Growth
19. Per Capita Consumption
20. Imports And Growth
21. Import Prices
22. Production, In Physical Terms, 2012–2024
23. Production, In Value Terms, 2012–2024
24. Area Harvested, 2012–2024
25. Yield, 2012–2024
26. Imports, In Physical Terms, 2012–2024
27. Imports, In Value Terms, 2012–2024
28. Imports, In Physical Terms, By Country, 2024
29. Imports, In Physical Terms, By Country, 2012–2024
30. Imports, In Value Terms, By Country, 2012–2024
31. Import Prices, By Country Of Origin, 2012–2024
32. Exports, In Physical Terms, 2012–2024
33. Exports, In Value Terms, 2012–2024
34. Exports, In Physical Terms, By Country, 2024
35. Exports, In Physical Terms, By Country, 2012–2024
36. Exports, In Value Terms, By Country, 2012–2024
37. Export Prices, By Country Of Destination, 2012–2024