New Zealand: Market for Toilet And Kitchen Linen 2025

Market Size for Toilet And Kitchen Linen in New Zealand

In 2021, the New Zealand toilet and kitchen linen market was finally on the rise to reach $X for the first time since 2017, thus ending a three-year declining trend. The market value increased at an average annual rate of +3.3% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Exports of Toilet And Kitchen Linen

Exports from New Zealand

In 2021, shipments abroad of toilet and kitchen linen decreased by -27.6% to X units, falling for the second year in a row after two years of growth. In general, exports continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when exports increased by 50% against the previous year. The exports peaked at X units in 2019; however, from 2020 to 2021, the exports stood at a somewhat lower figure.

In value terms, toilet and kitchen linen exports shrank sharply to $X in 2021. Overall, exports continue to indicate a pronounced decline. The most prominent rate of growth was recorded in 2018 with an increase of 57% against the previous year. Over the period under review, the exports hit record highs at $X in 2014; however, from 2015 to 2021, the exports failed to regain momentum.

Exports by Country

Australia (X units), Cook Islands (X units) and French Polynesia (X units) were the main destinations of toilet and kitchen linen exports from New Zealand, together comprising 69% of total exports. These countries were followed by Fiji, Norfolk Island, Samoa and Canada, which together accounted for a further 20%.

From 2012 to 2021, the biggest increases were recorded for Canada (with a CAGR of +33.5%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Australia ($X), Cook Islands ($X) and French Polynesia ($X) constituted the largest markets for toilet and kitchen linen exported from New Zealand worldwide, with a combined 69% share of total exports. Fiji, Norfolk Island, Samoa and Canada lagged somewhat behind, together accounting for a further 20%.

In terms of the main countries of destination, Norfolk Island, with a CAGR of +23.7%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average toilet and kitchen linen export price stood at $X per unit in 2021, jumping by 16% against the previous year. Over the period under review, the export price, however, continues to indicate a noticeable reduction. Over the period under review, the average export prices hit record highs at $X per unit in 2015; however, from 2016 to 2021, the export prices failed to regain momentum.

Average prices varied noticeably for the major foreign markets. In 2021, amid the top suppliers, the countries with the highest prices were French Polynesia ($X per unit) and Australia ($X per unit), while the average price for exports to Norfolk Island ($X per unit) and Canada ($X per unit) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Samoa (+8.2%), while the prices for the other major destinations experienced a decline.

Imports of Toilet And Kitchen Linen

Imports into New Zealand

After three years of decline, supplies from abroad of toilet and kitchen linen increased by 16% to X units in 2021. Over the period under review, imports continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 with an increase of 24%. As a result, imports attained the peak of X units. From 2015 to 2021, the growth of imports failed to regain momentum.

In value terms, toilet and kitchen linen imports surged to $X in 2021. The total import value increased at an average annual rate of +4.1% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, India (X units) constituted the largest toilet and kitchen linen supplier to New Zealand, with a 54% share of total imports. Moreover, toilet and kitchen linen imports from India exceeded the figures recorded by the second-largest supplier, Pakistan (X units), threefold. The third position in this ranking was held by China (X units), with a 16% share.

From 2012 to 2021, the average annual growth rate of volume from India totaled +4.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Pakistan (-8.0% per year) and China (+1.6% per year).

In value terms, India ($X) constituted the largest supplier of toilet and kitchen linen to New Zealand, comprising 53% of total imports. The second position in the ranking was held by Pakistan ($X), with an 18% share of total imports. It was followed by China, with a 17% share.

From 2012 to 2021, the average annual growth rate of value from India amounted to +7.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Pakistan (-3.0% per year) and China (+1.8% per year).

Import Prices by Country

The average toilet and kitchen linen import price stood at $X per unit in 2021, with an increase of 25% against the previous year. Over the last nine-year period, it increased at an average annual rate of +3.4%. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

Average prices varied noticeably amongst the major supplying countries. In 2021, amid the top importers, the countries with the highest prices were China ($X per unit) and India ($X per unit), while the price for Turkey ($X per unit) and Bangladesh ($X per unit) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Pakistan (+5.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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