New Zealand: Tomato Juice Market 2024

Tomato Juice Market Size in New Zealand

The New Zealand tomato juice market was estimated at $X in 2022, increasing by 1.6% against the previous year. Over the period under review, the total consumption indicated a strong expansion from 2012 to 2022: its value increased at an average annual rate of +6.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -0.2% against 2020 indices. As a result, consumption reached the peak level of $X. From 2016 to 2022, the growth of the market remained at a lower figure.

Tomato Juice Production in New Zealand

In value terms, tomato juice production stood at $X in 2022 estimated in export price. In general, production continues to indicate a strong expansion. The growth pace was the most rapid in 2015 when the production volume increased by 106% against the previous year. As a result, production attained the peak level of $X. From 2016 to 2022, production growth remained at a somewhat lower figure.

Tomato Juice Exports

Exports from New Zealand

After three years of decline, shipments abroad of tomato juice increased by 283% to X tons in 2022. Overall, exports, however, continue to indicate a abrupt decline. The most prominent rate of growth was recorded in 2018 with an increase of 292% against the previous year. The exports peaked at X tons in 2013; however, from 2014 to 2022, the exports stood at a somewhat lower figure.

In value terms, tomato juice exports skyrocketed to $X in 2022. In general, exports, however, recorded a abrupt slump. The pace of growth appeared the most rapid in 2018 when exports increased by 286% against the previous year. As a result, the exports attained the peak of $X. From 2019 to 2022, the growth of the exports failed to regain momentum.

Exports by Country

Cook Islands (X tons), Fiji (X tons) and Samoa (X tons) were the main destinations of tomato juice exports from New Zealand, together accounting for 84% of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Cook Islands (with a CAGR of +1.9%), while the other leaders experienced a decline.

In value terms, the largest markets for tomato juice exported from New Zealand were Cook Islands ($X), Fiji ($X) and Samoa ($X), with a combined 82% share of total exports.

Cook Islands, with a CAGR of +4.6%, recorded the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced mixed trend patterns.

Export Prices by Country

The average tomato juice export price stood at $X per ton in 2022, falling by -14.4% against the previous year. Overall, the export price, however, enjoyed a strong increase. The pace of growth was the most pronounced in 2014 when the average export price increased by 91%. The export price peaked at $X per ton in 2021, and then dropped in the following year.

Average prices varied somewhat for the major foreign markets. In 2022, amid the top suppliers, the countries with the highest prices were Fiji ($X per ton) and Vanuatu ($X per ton), while the average price for exports to Samoa ($X per ton) and Cook Islands ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Fiji (+13.6%), while the prices for the other major destinations experienced more modest paces of growth.

Tomato Juice Imports

Imports into New Zealand

In 2022, overseas purchases of tomato juice decreased by -12.3% to X tons for the first time since 2014, thus ending a seven-year rising trend. In general, imports, however, showed a significant increase. The growth pace was the most rapid in 2016 when imports increased by 1,052% against the previous year. Imports peaked at X tons in 2021, and then contracted in the following year.

In value terms, tomato juice imports dropped to $X in 2022. Over the period under review, imports, however, showed a prominent expansion. The pace of growth was the most pronounced in 2016 with an increase of 670%. Imports peaked at $X in 2021, and then dropped in the following year.

Imports by Country

In 2022, Australia (X tons) was the main tomato juice supplier to New Zealand, with a 93% share of total imports. It was followed by the United States (X tons), with a 2.6% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of volume from Australia stood at +26.7%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (-7.3% per year) and the United Arab Emirates (+583.5% per year).

In value terms, Australia ($X) constituted the largest supplier of tomato juice to New Zealand, comprising 86% of total imports. The second position in the ranking was taken by the United States ($X), with a 6.4% share of total imports.

From 2012 to 2022, the average annual growth rate of value from Australia amounted to +14.5%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (-5.1% per year) and the United Arab Emirates (+448.1% per year).

Import Prices by Country

The average tomato juice import price stood at $X per ton in 2022, rising by 1.9% against the previous year. Overall, the import price, however, recorded a abrupt slump. The most prominent rate of growth was recorded in 2015 when the average import price increased by 58% against the previous year. Over the period under review, average import prices hit record highs at $X per ton in 2012; however, from 2013 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the United States ($X per ton), while the price for Australia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Turkey (+14.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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