New Zealand: Tomato Ketchup Market 2024

Tomato Ketchup Market Size in New Zealand

After two years of growth, the New Zealand tomato ketchup market decreased by -12.6% to $X in 2022. In general, consumption recorded a perceptible shrinkage. Over the period under review, the market hit record highs at $X in 2012; however, from 2013 to 2022, consumption remained at a lower figure.

Tomato Ketchup Production in New Zealand

In value terms, tomato ketchup production fell slightly to $X in 2022 estimated in export price. In general, production recorded a pronounced shrinkage. The most prominent rate of growth was recorded in 2017 when the production volume increased by 17%. Over the period under review, production reached the peak level at $X in 2014; however, from 2015 to 2022, production stood at a somewhat lower figure.

Tomato Ketchup Exports

Exports from New Zealand

In 2022, shipments abroad of tomato ketchup and tomato sauces increased by 57% to X tons for the first time since 2018, thus ending a three-year declining trend. In general, exports showed a relatively flat trend pattern. Over the period under review, the exports attained the maximum at X tons in 2015; however, from 2016 to 2022, the exports failed to regain momentum.

In value terms, tomato ketchup exports surged to $X in 2022. Over the period under review, exports, however, recorded a relatively flat trend pattern. The exports peaked at $X in 2013; however, from 2014 to 2022, the exports failed to regain momentum.

Exports by Country

Australia (X tons) was the main destination for tomato ketchup exports from New Zealand, with a 95% share of total exports. It was followed by Samoa (X tons), with a 2.5% share of total exports.

From 2012 to 2022, the average annual rate of growth in terms of volume to Australia was relatively modest.

In value terms, Australia ($X) remains the key foreign market for tomato ketchup and tomato sauces exports from New Zealand, comprising 90% of total exports. The second position in the ranking was held by Samoa ($X), with a 4.4% share of total exports.

From 2012 to 2022, the average annual rate of growth in terms of value to Australia was relatively modest.

Export Prices by Country

The average tomato ketchup export price stood at $X per ton in 2022, with a decrease of -1.7% against the previous year. Overall, the export price recorded a relatively flat trend pattern. The growth pace was the most rapid in 2021 when the average export price increased by 23%. Over the period under review, the average export prices hit record highs at $X per ton in 2012; however, from 2013 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Samoa ($X per ton), while the average price for exports to Australia totaled $X per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Samoa (+1.4%).

Tomato Ketchup Imports

Imports into New Zealand

For the third consecutive year, New Zealand recorded growth in purchases abroad of tomato ketchup and tomato sauces, which increased by 12% to X tons in 2022. Over the period under review, imports recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 with an increase of 13%. Imports peaked in 2022 and are likely to see gradual growth in the near future.

In value terms, tomato ketchup imports stood at $X in 2022. Overall, imports continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 when imports increased by 23% against the previous year. Over the period under review, imports attained the peak figure in 2022 and are expected to retain growth in the near future.

Imports by Country

In 2022, Australia (X tons) constituted the largest tomato ketchup supplier to New Zealand, with a 63% share of total imports. Moreover, tomato ketchup imports from Australia exceeded the figures recorded by the second-largest supplier, China (X tons), fivefold. The United States (X tons) ranked third in terms of total imports with an 11% share.

From 2012 to 2022, the average annual growth rate of volume from Australia amounted to -1.7%. The remaining supplying countries recorded the following average annual rates of imports growth: China (-0.7% per year) and the United States (+18.7% per year).

In value terms, Australia ($X) constituted the largest supplier of tomato ketchup and tomato sauces to New Zealand, comprising 59% of total imports. The second position in the ranking was taken by China ($X), with a 13% share of total imports. It was followed by Italy, with an 11% share.

From 2012 to 2022, the average annual rate of growth in terms of value from Australia stood at -2.9%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+4.9% per year) and Italy (+24.1% per year).

Import Prices by Country

In 2022, the average tomato ketchup import price amounted to $X per ton, remaining relatively unchanged against the previous year. Overall, the import price, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 when the average import price increased by 9%. Over the period under review, average import prices hit record highs at $X per ton in 2016; afterwards, it flattened through to 2022.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Italy ($X per ton), while the price for the Netherlands ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+5.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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