New Zealand: Tomato Market 2024

Tomato Market Size in New Zealand

In 2021, the New Zealand tomato market increased by 23% to $X for the first time since 2018, thus ending a two-year declining trend. Overall, consumption, however, recorded a abrupt decline. Tomato consumption peaked at $X in 2012; however, from 2013 to 2021, consumption failed to regain momentum.

Tomato Production in New Zealand

In value terms, tomato production soared to $X in 2021 estimated in export price. Over the period under review, production, however, continues to indicate a abrupt decrease. Tomato production peaked at $X in 2012; however, from 2013 to 2021, production failed to regain momentum.

The average yield of tomatoes in New Zealand amounted to X tons per ha in 2021, leveling off at the year before. In general, the yield, however, saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 when the yield increased by 1.7%. Over the period under review, the average tomato yield attained the maximum level at X tons per ha in 2017; however, from 2018 to 2021, the yield failed to regain momentum. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2021, approx. X ha of tomatoes were harvested in New Zealand; jumping by 16% compared with the previous year. Overall, the harvested area, however, saw a deep slump. The pace of growth was the most pronounced in 2018 when the harvested area increased by 24%. Over the period under review, the harvested area dedicated to tomato production reached the maximum at X ha in 2012; however, from 2013 to 2021, the harvested area stood at a somewhat lower figure.

Tomato Exports

Exports from New Zealand

In 2021, the amount of tomatoes exported from New Zealand shrank to X tons, which is down by -14.9% compared with the previous year's figure. In general, exports recorded a pronounced shrinkage. The most prominent rate of growth was recorded in 2019 with an increase of 15% against the previous year. The exports peaked at X tons in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

In value terms, tomato exports reached $X in 2021. Over the period under review, exports continue to indicate a noticeable descent. The growth pace was the most rapid in 2017 with an increase of 22% against the previous year. As a result, the exports attained the peak of $X. From 2018 to 2021, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Japan (X tons) was the main destination for tomato exports from New Zealand, accounting for a 53% share of total exports. Moreover, tomato exports to Japan exceeded the volume sent to the second major destination, New Caledonia (X tons), threefold. The third position in this ranking was taken by Canada (X tons), with a 12% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Japan amounted to +14.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: New Caledonia (+2.2% per year) and Canada (+9.0% per year).

In value terms, Japan ($X) remains the key foreign market for tomato exports from New Zealand, comprising 50% of total exports. The second position in the ranking was taken by New Caledonia ($X), with an 18% share of total exports. It was followed by Hong Kong SAR, with a 12% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Japan amounted to +12.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: New Caledonia (+3.0% per year) and Hong Kong SAR (+9.5% per year).

Export Prices by Country

The average tomato export price stood at $X per ton in 2021, rising by 20% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +1.4%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably country of destination: the country with the highest price was Hong Kong SAR ($X per ton), while the average price for exports to Canada ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the United States (+8.4%), while the prices for the other major destinations experienced more modest paces of growth.

Tomato Imports

Imports into New Zealand

In 2021, after two years of decline, there was significant growth in purchases abroad of tomatoes, when their volume increased by 383% to X tons. Over the period under review, imports continue to indicate significant growth. The most prominent rate of growth was recorded in 2013 when imports increased by 695%. Imports peaked at X tons in 2018; however, from 2019 to 2021, imports failed to regain momentum.

In value terms, tomato imports soared to $X in 2021. In general, imports showed a significant increase. The growth pace was the most rapid in 2013 with an increase of 792%. Over the period under review, imports attained the maximum in 2021 and are expected to retain growth in years to come.

Imports by Country

In 2021, Australia (X tons) was the main tomato supplier to New Zealand, with a approx. 100% share of total imports.

From 2012 to 2021, the average annual growth rate of volume from Australia totaled +50.1%.

In value terms, Australia ($X) constituted the largest supplier of tomato to New Zealand.

From 2012 to 2021, the average annual rate of growth in terms of value from Australia totaled +65.2%.

Import Prices by Country

The average tomato import price stood at $X per ton in 2021, dropping by -1.6% against the previous year. Overall, the import price, however, posted a buoyant expansion. The pace of growth appeared the most rapid in 2020 when the average import price increased by 81% against the previous year. As a result, import price attained the peak level of $X per ton, and then dropped in the following year.

As there is only one major supplying country, the average price level is determined by prices for Australia.

From 2012 to 2021, the rate of growth in terms of prices for Australia amounted to +10.0% per year.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :