New Zealand: Vegetable Product Market 2025

Vegetable Product Market Size in New Zealand

In 2022, the New Zealand vegetable product market increased by 14% to $X, rising for the second consecutive year after two years of decline. Over the period under review, consumption continues to indicate a strong increase. Vegetable product consumption peaked in 2022 and is likely to see steady growth in the immediate term.

Vegetable Product Exports

Exports from New Zealand

In 2022, overseas shipments of vegetable products decreased by -20.6% to X tons, falling for the second consecutive year after three years of growth. Over the period under review, exports, however, continue to indicate a significant increase. The pace of growth was the most pronounced in 2019 when exports increased by 918%. Over the period under review, the exports attained the peak figure at X tons in 2020; however, from 2021 to 2022, the exports remained at a lower figure.

In value terms, vegetable product exports dropped dramatically to $X in 2022. In general, exports, however, recorded resilient growth. The pace of growth was the most pronounced in 2019 with an increase of 799%. Over the period under review, the exports hit record highs at $X in 2020; however, from 2021 to 2022, the exports remained at a lower figure.

Exports by Country

The Philippines (X tons) was the main destination for vegetable product exports from New Zealand, with a 59% share of total exports. Moreover, vegetable product exports to the Philippines exceeded the volume sent to the second major destination, Japan (X tons), threefold. The third position in this ranking was held by Australia (X tons), with an 8.5% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to the Philippines totaled +49.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Japan (+15.7% per year) and Australia (+34.9% per year).

In value terms, the Philippines ($X) remains the key foreign market for vegetable products exports from New Zealand, comprising 55% of total exports. The second position in the ranking was held by Japan ($X), with a 16% share of total exports. It was followed by Australia, with an 8.9% share.

From 2012 to 2022, the average annual growth rate of value to the Philippines amounted to +36.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Japan (+4.2% per year) and Australia (+44.7% per year).

Export Prices by Country

In 2022, the average vegetable product export price amounted to $X per ton, dropping by -9.5% against the previous year. Overall, the export price continues to indicate a abrupt curtailment. The pace of growth appeared the most rapid in 2021 when the average export price increased by 59%. The export price peaked at $X per ton in 2012; however, from 2013 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United States ($X per ton), while the average price for exports to South Korea ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Australia (+7.3%), while the prices for the other major destinations experienced more modest paces of growth.

Vegetable Product Imports

Imports into New Zealand

In 2022, the amount of vegetable products imported into New Zealand reached X tons, almost unchanged from the previous year's figure. Over the period under review, imports saw a resilient expansion. The growth pace was the most rapid in 2018 when imports increased by 126% against the previous year. Over the period under review, imports reached the maximum in 2022 and are likely to see steady growth in years to come.

In value terms, vegetable product imports rose rapidly to $X in 2022. In general, imports posted buoyant growth. The pace of growth was the most pronounced in 2018 when imports increased by 70% against the previous year. Imports peaked in 2022 and are expected to retain growth in years to come.

Imports by Country

In 2022, China (X tons) constituted the largest vegetable product supplier to New Zealand, with a 82% share of total imports. Moreover, vegetable product imports from China exceeded the figures recorded by the second-largest supplier, Fiji (X tons), more than tenfold. The third position in this ranking was held by Australia (X tons), with a 2.3% share.

From 2012 to 2022, the average annual growth rate of volume from China stood at +21.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Fiji (+0.5% per year) and Australia (+16.4% per year).

In value terms, China ($X) constituted the largest supplier of vegetable products to New Zealand, comprising 61% of total imports. The second position in the ranking was held by Fiji ($X), with a 28% share of total imports. It was followed by Australia, with a 2.4% share.

From 2012 to 2022, the average annual rate of growth in terms of value from China amounted to +23.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Fiji (+10.7% per year) and Australia (+11.9% per year).

Import Prices by Country

In 2022, the average vegetable product import price amounted to $X per ton, surging by 9.5% against the previous year. Overall, the import price recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 an increase of 53% against the previous year. As a result, import price attained the peak level of $X per ton. From 2018 to 2022, the average import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Fiji ($X per ton), while the price for Vietnam ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Fiji (+10.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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