Report New Zealand - Vegetables and Melons - Market Analysis, Forecast, Size, Trends and Insights for 499$
Report Update Jun 1, 2025

New Zealand - Vegetables and Melons - Market Analysis, Forecast, Size, Trends and Insights

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New Zealand: Vegetable Market 2025

Vegetable Market Size in New Zealand

In 2022, the New Zealand vegetable market increased by X% to $X, rising for the second consecutive year after two years of decline. In general, consumption, however, saw a relatively flat trend pattern. Over the period under review, the market reached the maximum level at $X in 2018; however, from 2019 to 2022, consumption failed to regain momentum.

Vegetable Production in New Zealand

In value terms, vegetable production dropped slightly to $X in 2022 estimated in export price. Overall, production, however, saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 when the production volume increased by X% against the previous year. Vegetable production peaked at $X in 2017; however, from 2018 to 2022, production stood at a somewhat lower figure.

The average yield of vegetables in New Zealand declined modestly to X tons per ha in 2022, stabilizing at 2021. Over the period under review, the yield, however, recorded a relatively flat trend pattern. The growth pace was the most rapid in 2014 when the yield increased by X% against the previous year. The vegetable yield peaked at X tons per ha in 2021, and then shrank slightly in the following year. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, approx. X ha of vegetables were harvested in New Zealand; approximately mirroring the year before. Overall, the harvested area saw a slight descent. The most prominent rate of growth was recorded in 2018 with an increase of X%. The vegetable harvested area peaked at X ha in 2012; however, from 2013 to 2022, the harvested area failed to regain momentum.

Vegetable Exports

Exports from New Zealand

In 2022, overseas shipments of vegetables decreased by X% to X tons, falling for the second consecutive year after two years of growth. In general, exports continue to indicate a noticeable slump. The pace of growth appeared the most rapid in 2019 when exports increased by X% against the previous year. Over the period under review, the exports attained the maximum at X tons in 2020; however, from 2021 to 2022, the exports remained at a lower figure.

In value terms, vegetable exports shrank significantly to $X in 2022. Over the period under review, exports continue to indicate a slight downturn. The most prominent rate of growth was recorded in 2019 when exports increased by X% against the previous year. As a result, the exports attained the peak of $X. From 2020 to 2022, the growth of the exports remained at a lower figure.

Exports by Country

Japan (X tons), Indonesia (X tons) and Fiji (X tons) were the main destinations of vegetable exports from New Zealand, with a combined X% share of total exports.

From 2012 to 2022, the biggest increases were recorded for Indonesia (with a CAGR of X%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Japan ($X), Fiji ($X) and Indonesia ($X) constituted the largest markets for vegetable exported from New Zealand worldwide, together comprising X% of total exports.

Indonesia, with a CAGR of X%, recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average vegetable export price amounted to $X per ton, with an increase of X% against the previous year. Over the last decade, it increased at an average annual rate of X%. The most prominent rate of growth was recorded in 2019 an increase of X%. As a result, the export price reached the peak level of $X per ton. From 2020 to 2022, the average export prices remained at a lower figure.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Fiji ($X per ton), while the average price for exports to the Netherlands ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the UK (X%), while the prices for the other major destinations experienced more modest paces of growth.

Vegetable Imports

Imports into New Zealand

Vegetable imports into New Zealand reduced dramatically to X tons in 2022, with a decrease of X% compared with the previous year's figure. In general, imports continue to indicate a noticeable contraction. The most prominent rate of growth was recorded in 2021 with an increase of X% against the previous year. Over the period under review, imports hit record highs at X tons in 2018; however, from 2019 to 2022, imports failed to regain momentum.

In value terms, vegetable imports contracted significantly to $X in 2022. Overall, imports showed a slight downturn. The growth pace was the most rapid in 2021 when imports increased by X%. Over the period under review, imports attained the peak figure at $X in 2017; however, from 2018 to 2022, imports stood at a somewhat lower figure.

Imports by Country

China (X tons), Australia (X tons) and the United States (X tons) were the main suppliers of vegetable imports to New Zealand, with a combined X% share of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by the United States (with a CAGR of X%), while imports for the other leaders experienced mixed trend patterns.

In value terms, the largest vegetable suppliers to New Zealand were Australia ($X), China ($X) and Fiji ($X), together accounting for X% of total imports. The United States and Tonga lagged somewhat behind, together comprising a further X%.

The United States, with a CAGR of X%, recorded the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average vegetable import price amounted to $X per ton, with a decrease of X% against the previous year. Over the last decade, it increased at an average annual rate of X%. The pace of growth was the most pronounced in 2020 an increase of X%. The import price peaked at $X per ton in 2021, and then shrank in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Fiji ($X per ton), while the price for Tonga ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

China remains the largest vegetable consuming country worldwide, accounting for 46% of total volume. Moreover, vegetable consumption in China exceeded the figures recorded by the second-largest consumer, India, fourfold. The third position in this ranking was occupied by the United States, with a 3.6% share.
China remains the largest vegetable producing country worldwide, comprising approx. 46% of total volume. Moreover, vegetable production in China exceeded the figures recorded by the second-largest producer, India, fourfold. The third position in this ranking was occupied by the United States, with a 3.2% share.
In value terms, Australia constituted the largest supplier of vegetable to New Zealand, comprising 63% of total imports. The second position in the ranking was occupied by China, with a 26% share of total imports. It was followed by Fiji, with an 18% share.
In value terms, Japan remains the key foreign market for vegetable exports from New Zealand, comprising 31% of total exports. The second position in the ranking was occupied by Indonesia, with a 15% share of total exports. It was followed by Fiji, with a 13% share.
The average vegetable export price stood at $738 per ton in 2021, growing by 5.5% against the previous year.
In 2021, the average vegetable import price amounted to $2,239 per ton, increasing by 18% against the previous year.

This report provides an in-depth analysis of the vegetable market in New Zealand. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 116 - Potatoes
  • FCL 388 - Tomatoes, fresh
  • FCL 402 - Onions, shallots (green)
  • FCL 403 - Onions, dry
  • FCL 406 - Garlic
  • FCL 407 - Leeks and other alliaceous vegetables
  • FCL 393 - Cauliflowers and broccoli
  • FCL 372 - Lettuce and chicory
  • FCL 426 - Carrot
  • FCL 397 - Cucumbers and gherkins
  • FCL 417 - Peas, green
  • FCL 414 - Beans, green
  • FCL 423 - String Beans
  • FCL 367 - Asparagus
  • FCL 399 - Eggplants
  • FCL 401 - Chillies and peppers (green)
  • FCL 373 - Spinach
  • FCL 260 - Olives
  • FCL 394 - Pumpkins, squash and gourds
  • FCL 463 - Vegetables, Fresh n.e.s.
  • FCL 446 - Green Corn (Maize)
  • FCL 430 - Okra
  • FCL 394 - Pumpkins, squash and gourds
  • FCL 378 - Cassava leaves
  • FCL 366 - Artichokes
  • FCL 260 - Olives
  • FCL 358 - Cabbages
  • FCL 449 - Mushrooms
  • FCL 366 - Artichokes

Country coverage:

  • New Zealand

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in New Zealand
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND THE AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS
  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional EditionPRO
  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and its Prospects

    1. MARKET SIZE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. MARKET STRUCTURE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    3. TRADE BALANCE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    4. PER CAPITA CONSUMPTION: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    5. MARKET FORECAST TO 2035
  4. 4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION

    Finding New Products to Diversify Your Business

    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCTS
    4. MOST TRADED PRODUCTS
    5. MOST PROFITABLE PRODUCTS FOR EXPORTS
  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. COUNTRIES WITH TOP YIELDS
    4. TOP EXPORTING COUNTRIES
    5. LOW-COST EXPORTING COUNTRIES
  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Export

    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS
  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. IMPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
    3. IMPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)
  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. EXPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
    3. EXPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)
  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

  11. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    3. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
    4. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
    5. Imports, In Physical Terms, By Country, 2012-2024
    6. Imports, In Value Terms, By Country, 2012-2024
    7. Import Prices, By Country, 2012-2024
    8. Exports, In Physical Terms, By Country, 2012-2024
    9. Exports, In Value Terms, By Country, 2012-2024
    10. Exports Prices, By Country, 2012-2024
  12. LIST OF FIGURES

    1. Market Volume, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    2. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
    3. Market Structure – Domestic Supply Vs. Imports, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    4. Market Structure – Domestic Supply Vs. Imports, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    5. Trade Balance, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    6. Trade Balance, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    7. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
    8. Market Volume Forecast to 2035
    9. Market Value Forecast to 2035
    10. Market Size and Growth, by Product
    11. Average Per Capita Consumption, by Product
    12. Exports and Growth, by Product
    13. Export Prices and Growth, by Product
    14. Production Volume and Growth
    15. Yield and Growth
    16. Exports and Growth
    17. Export Prices and Growth
    18. Market Size and Growth
    19. Per Capita Consumption
    20. Imports and Growth
    21. Import Prices
    22. Production, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    23. Production, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    24. Harvested Area: Historical Data (2012–2024) and Forecast (2025–2035)
    25. Yield: Historical Data (2012–2024) and Forecast (2025–2035)
    26. Imports, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    27. Imports, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    28. Imports, in Physical Terms, by Country, 2024
    29. Imports, in Physical Terms, by Country, 2012-2024
    30. Imports, in Value Terms, by Country, 2012-2024
    31. Import Prices, by Country, 2012-2024
    32. Exports, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    33. Exports, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    34. Exports, in Physical Terms, by Country, 2024
    35. Exports, in Physical Terms, by Country, 2012-2024
    36. Exports, in Value Terms, by Country, 2012-2024
    37. Export Prices, by Country, 2012-2024

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