New Zealand: Market for Spirits, Liqueurs And Other Spirituous Beverages 2024

Market Size for Spirits, Liqueurs And Other Spirituous Beverages in New Zealand

The New Zealand market for spirits, liqueurs and other spirituous beverages was estimated at $X in 2022, with an increase of 12% against the previous year. Over the period under review, consumption showed a resilient expansion. As a result, consumption attained the peak level of $X. From 2018 to 2022, the growth of the market failed to regain momentum.

Production of Spirits, Liqueurs And Other Spirituous Beverages in New Zealand

In value terms, production of spirits, liqueurs and other spirituous beverages dropped modestly to $X in 2022 estimated in export price. In general, production, however, showed a mild increase. The most prominent rate of growth was recorded in 2017 when the production volume increased by 371% against the previous year. As a result, production reached the peak level of $X. From 2018 to 2022, production of growth failed to regain momentum.

Exports of Spirits, Liqueurs And Other Spirituous Beverages

Exports from New Zealand

After two years of growth, overseas shipments of spirits, liqueurs and other spirituous beverages decreased by -18.4% to X litres in 2022. Overall, exports recorded a deep reduction. The pace of growth appeared the most rapid in 2018 when exports increased by 97%. The exports peaked at X litres in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

In value terms, exports of spirits, liqueurs and other spirituous beverages contracted dramatically to $X in 2022. In general, exports recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 when exports increased by 54% against the previous year. As a result, the exports reached the peak of $X, and then fell significantly in the following year.

Exports by Country

Canada (X litres), the United States (X litres) and Fiji (X litres) were the main destinations of exports of spirits, liqueurs and other spirituous beverages from New Zealand, with a combined 57% share of total exports. These countries were followed by Australia, South Korea, Macao SAR and Tonga, which together accounted for a further 34%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Macao SAR (with a CAGR of +31.2%), while the other leaders experienced more modest paces of growth.

In value terms, the United States ($X), Canada ($X) and Australia ($X) were the largest markets for spirits, liqueurs and other spirituous beverages exported from New Zealand worldwide, with a combined 62% share of total exports. These countries were followed by Macao SAR, South Korea, Fiji and Tonga, which together accounted for a further 28%.

In terms of the main countries of destination, Macao SAR, with a CAGR of +41.5%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average export price for spirits, liqueurs and other spirituous beverages amounted to $X per litre, dropping by -2.3% against the previous year. Overall, the export price, however, showed a strong expansion. The most prominent rate of growth was recorded in 2015 an increase of 115% against the previous year. Over the period under review, the average export prices reached the maximum at $X per litre in 2016; however, from 2017 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Macao SAR ($X per litre), while the average price for exports to Fiji ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to South Korea (+10.8%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Spirits, Liqueurs And Other Spirituous Beverages

Imports into New Zealand

Imports of spirits, liqueurs and other spirituous beverages into New Zealand shrank to X litres in 2022, with a decrease of -6.8% against 2021 figures. In general, imports saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 with an increase of 48%. Over the period under review, imports of hit record highs at X litres in 2013; however, from 2014 to 2022, imports remained at a lower figure.

In value terms, imports of spirits, liqueurs and other spirituous beverages amounted to $X in 2022. Over the period under review, total imports indicated a noticeable increase from 2012 to 2022: its value increased at an average annual rate of +3.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +80.4% against 2015 indices. The most prominent rate of growth was recorded in 2021 when imports increased by 28% against the previous year. Imports peaked in 2022 and are expected to retain growth in the immediate term.

Imports by Country

In 2022, Australia (X litres) constituted the largest spirits, liqueurs and other spirituous beverages supplier to New Zealand, accounting for a 40% share of total imports. Moreover, imports of spirits, liqueurs and other spirituous beverages from Australia exceeded the figures recorded by the second-largest supplier, Mexico (X litres), threefold. The third position in this ranking was held by China (X litres), with a 6.2% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Australia totaled +1.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Mexico (+3.7% per year) and China (+29.4% per year).

In value terms, Australia ($X) constituted the largest supplier of spirits, liqueurs and other spirituous beverages to New Zealand, comprising 33% of total imports. The second position in the ranking was taken by Mexico ($X), with a 13% share of total imports. It was followed by China, with an 8% share.

From 2012 to 2022, the average annual growth rate of value from Australia amounted to +10.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Mexico (+4.2% per year) and China (+27.3% per year).

Import Prices by Country

The average import price for spirits, liqueurs and other spirituous beverages stood at $X per litre in 2022, with an increase of 12% against the previous year. Over the last decade, it increased at an average annual rate of +4.2%. The pace of growth appeared the most rapid in 2015 when the average import price increased by 13%. The import price peaked at $X per litre in 2020; however, from 2021 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Spain ($X per litre), while the price for South Korea ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Australia (+8.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform