Nigeria: Market for Beauty, Make-Up And Skin Care Preparations 2025

Market Size for Beauty, Make-Up And Skin Care Preparations in Nigeria

The Nigerien market for beauty, make-up and skin care preparations soared to $X in 2022, with an increase of 104% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption showed a notable increase. As a result, consumption attained the peak level of $X. From 2021 to 2022, the growth of the market failed to regain momentum.

Exports of Beauty, Make-Up And Skin Care Preparations

Exports from Nigeria

In 2022, the amount of beauty, make-up and skin care preparations exported from Nigeria skyrocketed to X tons, with an increase of 167% compared with 2021. Over the period under review, exports saw a significant expansion. The most prominent rate of growth was recorded in 2018 with an increase of 840%. The exports peaked in 2022 and are likely to continue growth in years to come.

In value terms, exports of beauty, make-up and skin care preparations surged to $X in 2022. Overall, exports recorded a significant increase. The growth pace was the most rapid in 2020 with an increase of 1,702% against the previous year. The exports peaked in 2022 and are expected to retain growth in years to come.

Exports by Country

The United Arab Emirates (X tons) was the main destination for exports of beauty, make-up and skin care preparations from Nigeria, with a approx. 100% share of total exports.

From 2012 to 2022, the average annual growth rate of volume to the United Arab Emirates amounted to +312.1%.

In value terms, the United Arab Emirates ($X) emerged as the key foreign market for beauty, make-up and skin care preparations exports from Nigeria.

From 2012 to 2022, the average annual rate of growth in terms of value to the United Arab Emirates stood at +278.5%.

Export Prices by Country

The average export price for beauty, make-up and skin care preparations stood at $X per ton in 2022, waning by -49.9% against the previous year. In general, the export price saw a deep setback. The pace of growth appeared the most rapid in 2021 an increase of 227%. Over the period under review, the average export prices reached the maximum at $X per ton in 2017; however, from 2018 to 2022, the export prices failed to regain momentum.

As there is only one major export destination, the average price level is determined by prices for the United Arab Emirates.

From 2012 to 2022, the rate of growth in terms of prices for the United Arab Emirates amounted to -8.2% per year.

Imports of Beauty, Make-Up And Skin Care Preparations

Imports into Nigeria

Imports of beauty, make-up and skin care preparations into Nigeria skyrocketed to X tons in 2022, increasing by 96% on 2021. In general, imports enjoyed mild growth. The most prominent rate of growth was recorded in 2020 when imports increased by 299%. As a result, imports attained the peak of X tons. From 2021 to 2022, the growth of imports of remained at a somewhat lower figure.

In value terms, imports of beauty, make-up and skin care preparations surged to $X in 2022. Overall, imports recorded a remarkable increase. The most prominent rate of growth was recorded in 2020 with an increase of 324%. Over the period under review, imports of hit record highs in 2022 and are likely to see steady growth in the immediate term.

Imports by Country

In 2022, Cote d'Ivoire (X tons) constituted the largest supplier of beauty, make-up and skin care preparations to Nigeria, with a 63% share of total imports. Moreover, imports of beauty, make-up and skin care preparations from Cote d'Ivoire exceeded the figures recorded by the second-largest supplier, China (X tons), threefold. South Africa (X tons) ranked third in terms of total imports with a 2.5% share.

From 2012 to 2022, the average annual growth rate of volume from Cote d'Ivoire amounted to +3.0%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+9.5% per year) and South Africa (-1.5% per year).

In value terms, Cote d'Ivoire ($X) constituted the largest supplier of beauty, make-up and skin care preparations to Nigeria, comprising 42% of total imports. The second position in the ranking was taken by China ($X), with a 19% share of total imports. It was followed by Poland, with a 15% share.

From 2012 to 2022, the average annual rate of growth in terms of value from Cote d'Ivoire amounted to +22.0%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+15.0% per year) and Poland (+200.6% per year).

Import Prices by Country

The average import price for beauty, make-up and skin care preparations stood at $X per ton in 2022, jumping by 27% against the previous year. In general, import price indicated a prominent expansion from 2012 to 2022: its price increased at an average annual rate of +6.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, import price for beauty, make-up and skin care preparations increased by +88.2% against 2018 indices. The growth pace was the most rapid in 2013 an increase of 43%. The import price peaked in 2022 and is expected to retain growth in years to come.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Poland ($X per ton), while the price for Cote d'Ivoire ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Cote d'Ivoire (+18.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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