Nigeria: Book And Brochure Market 2025

Book And Brochure Market Size in Nigeria

The Nigerien book and brochure market amounted to $X in 2022, increasing by 10% against the previous year. Overall, the total consumption indicated temperate growth from 2012 to 2022: its value increased at an average annual rate of +4.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +73.9% against 2019 indices. Over the period under review, the market reached the peak level at $X in 2015; however, from 2016 to 2022, consumption failed to regain momentum.

Book And Brochure Production in Nigeria

In value terms, book and brochure production rose notably to $X in 2022 estimated in export price. In general, production showed a buoyant expansion. The pace of growth was the most pronounced in 2013 when the production volume increased by 146%. Book and brochure production peaked at $X in 2015; however, from 2016 to 2022, production stood at a somewhat lower figure.

Book And Brochure Exports

Exports from Nigeria

In 2022, shipments abroad of books, brochures and similar printed matter decreased by -62% to X units, falling for the third consecutive year after five years of growth. In general, exports continue to indicate a abrupt slump. The most prominent rate of growth was recorded in 2017 when exports increased by 47%. The exports peaked at X units in 2013; however, from 2014 to 2022, the exports remained at a lower figure.

In value terms, book and brochure exports declined sharply to $X in 2022. Over the period under review, exports continue to indicate a deep contraction. The pace of growth appeared the most rapid in 2013 with an increase of 148%. As a result, the exports reached the peak of $X. From 2014 to 2022, the growth of the exports remained at a lower figure.

Exports by Country

Ghana (X units), Kenya (X units) and Sierra Leone (X units) were the main destinations of book and brochure exports from Nigeria, together accounting for 40% of total exports. Benin, Cameroon, China, Gambia, Barbados, South Africa, the United States, Democratic Republic of the Congo, the UK and Canada lagged somewhat behind, together comprising a further 46%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Cameroon (with a CAGR of +44.5%), while the other leaders experienced more modest paces of growth.

In value terms, China ($X), Kenya ($X) and Gambia ($X) were the largest markets for book and brochure exported from Nigeria worldwide, with a combined 45% share of total exports.

In terms of the main countries of destination, Kenya, with a CAGR of +29.1%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average book and brochure export price stood at $X per unit in 2022, growing by 3.7% against the previous year. Over the period under review, the export price, however, showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2013 when the average export price increased by 74% against the previous year. As a result, the export price reached the peak level of $X per unit. From 2014 to 2022, the average export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United States ($X per unit), while the average price for exports to Democratic Republic of the Congo ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Gambia (+24.2%), while the prices for the other major destinations experienced more modest paces of growth.

Book And Brochure Imports

Imports into Nigeria

In 2022, approx. X units of books, brochures and similar printed matter were imported into Nigeria; waning by -19.8% on 2021 figures. In general, imports showed a abrupt descent. The most prominent rate of growth was recorded in 2018 with an increase of 151%. Imports peaked at X units in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

In value terms, book and brochure imports rose to $X in 2022. Overall, imports continue to indicate a abrupt decline. The pace of growth was the most pronounced in 2018 when imports increased by 46%. Over the period under review, imports hit record highs at $X in 2012; however, from 2013 to 2022, imports failed to regain momentum.

Imports by Country

China (X units), India (X units) and the UK (X units) were the main suppliers of book and brochure imports to Nigeria, with a combined 78% share of total imports. Antigua and Barbuda, the United States, Malaysia, Lebanon and Egypt lagged somewhat behind, together comprising a further 16%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Antigua and Barbuda (with a CAGR of +15.7%), while imports for the other leaders experienced a decline.

In value terms, China ($X), India ($X) and Antigua and Barbuda ($X) were the largest book and brochure suppliers to Nigeria, with a combined 74% share of total imports.

Among the main suppliers, Antigua and Barbuda, with a CAGR of +19.1%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

In 2022, the average book and brochure import price amounted to $X per unit, surging by 29% against the previous year. In general, the import price posted measured growth. The most prominent rate of growth was recorded in 2014 when the average import price increased by 37% against the previous year. The import price peaked at $X per unit in 2016; however, from 2017 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Antigua and Barbuda ($X per unit), while the price for Egypt ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Lebanon (+11.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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