Nigeria: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in Nigeria

The Nigerien market for calendars and trade advertising material expanded modestly to $X in 2022, rising by 2.3% against the previous year. In general, consumption, however, saw a resilient increase. Over the period under review, the market attained the peak level at $X in 2020; however, from 2021 to 2022, consumption remained at a lower figure.

Production of Calendars And Trade Advertising Material in Nigeria

In value terms, calendars and trade advertising material production amounted to $X in 2022 estimated in export price. Overall, production, however, recorded a prominent expansion. The most prominent rate of growth was recorded in 2016 when the production volume increased by 69%. Calendars and trade advertising material production peaked at $X in 2020; however, from 2021 to 2022, production stood at a somewhat lower figure.

Exports of Calendars And Trade Advertising Material

Exports from Nigeria

After three years of decline, shipments abroad of calendars and trade advertising material increased by 95% to X tons in 2022. Over the period under review, exports, however, continue to indicate a deep downturn. The most prominent rate of growth was recorded in 2016 when exports increased by 585% against the previous year. The exports peaked at X tons in 2018; however, from 2019 to 2022, the exports failed to regain momentum.

In value terms, calendars and trade advertising material exports surged to $X in 2022. In general, exports, however, saw a abrupt slump. The pace of growth appeared the most rapid in 2016 when exports increased by 452%. The exports peaked at $X in 2018; however, from 2019 to 2022, the exports failed to regain momentum.

Exports by Country

Cote d'Ivoire (X tons), Uganda (X tons) and Benin (X tons) were the main destinations of calendars and trade advertising material exports from Nigeria, together accounting for 44% of total exports. Burkina Faso, Rwanda, Italy, Senegal, Ghana, Angola, Zambia, Kenya, Niger and Canada lagged somewhat behind, together accounting for a further 35%.

From 2012 to 2022, the biggest increases were recorded for Canada (with a CAGR of +54.5%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Cote d'Ivoire ($X) remains the key foreign market for calendars and trade advertising material exports from Nigeria, comprising 23% of total exports. The second position in the ranking was held by Burkina Faso ($X), with a 4.4% share of total exports. It was followed by Italy, with a 4.3% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Cote d'Ivoire totaled -15.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Burkina Faso (+25.5% per year) and Italy (+14.9% per year).

Export Prices by Country

In 2022, the average export price for calendars and trade advertising material amounted to $X per ton, with a decrease of -3.2% against the previous year. Overall, the export price saw a slight reduction. The growth pace was the most rapid in 2017 when the average export price increased by 24%. The export price peaked at $X per ton in 2013; however, from 2014 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Cote d'Ivoire ($X per ton), while the average price for exports to Benin ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Ghana (+6.3%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports into Nigeria

In 2022, approx. X tons of calendars and trade advertising material were imported into Nigeria; rising by 42% on 2021. In general, imports posted a temperate increase. The pace of growth was the most pronounced in 2013 with an increase of 536%. As a result, imports attained the peak of X tons. From 2014 to 2022, the growth of imports remained at a somewhat lower figure.

In value terms, calendars and trade advertising material imports skyrocketed to $X in 2022. Overall, imports recorded a resilient increase. The most prominent rate of growth was recorded in 2013 when imports increased by 848%. As a result, imports attained the peak of $X. From 2014 to 2022, the growth of imports remained at a lower figure.

Imports by Country

In 2022, China (X tons) constituted the largest supplier of calendars and trade advertising material to Nigeria, with a 43% share of total imports. Moreover, calendars and trade advertising material imports from China exceeded the figures recorded by the second-largest supplier, Turkey (X tons), twofold. The third position in this ranking was taken by the United Arab Emirates (X tons), with a 6.5% share.

From 2012 to 2022, the average annual growth rate of volume from China amounted to +5.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Turkey (+45.8% per year) and the United Arab Emirates (+28.0% per year).

In value terms, the largest calendars and trade advertising material suppliers to Nigeria were the United Arab Emirates ($X), China ($X) and Germany ($X), with a combined 48% share of total imports.

The United Arab Emirates, with a CAGR of +40.7%, saw the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average import price for calendars and trade advertising material stood at $X per ton in 2022, which is down by -13.9% against the previous year. In general, the import price, however, showed a resilient increase. The most prominent rate of growth was recorded in 2013 an increase of 49%. The import price peaked at $X per ton in 2021, and then shrank in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Germany ($X per ton), while the price for Antigua and Barbuda ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Germany (+26.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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