Nigeria: Hair Curler Market 2025

Hair Curler Market Size in Nigeria

The Nigerien hair curler market fell to $X in 2022, dropping by -13% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption saw a modest expansion. Hair curler consumption peaked at $X in 2019; however, from 2020 to 2022, consumption failed to regain momentum.

Hair Curler Exports

Exports from Nigeria

In 2022, hair curler exports from Nigeria declined dramatically to X units, waning by -20% on 2021 figures. Overall, exports showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2015 with an increase of 403%. The exports peaked at X units in 2018; however, from 2019 to 2022, the exports failed to regain momentum.

In value terms, hair curler exports fell to $X in 2022. In general, exports, however, showed a slight expansion. The pace of growth was the most pronounced in 2015 with an increase of 361% against the previous year. Over the period under review, the exports reached the maximum at $X in 2019; however, from 2020 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Zambia (X units) was the main destination for hair curler exports from Nigeria, accounting for a 51% share of total exports. Moreover, hair curler exports to Zambia exceeded the volume sent to the second major destination, Cote d'Ivoire (X units), fourfold. Ghana (X units) ranked third in terms of total exports with a 12% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Zambia amounted to +16.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Cote d'Ivoire (-1.2% per year) and Ghana (+12.5% per year).

In value terms, Ghana ($X) remains the key foreign market for hair curlers and curling tongs exports from Nigeria, comprising 80% of total exports. The second position in the ranking was held by Cote d'Ivoire ($X), with an 8.1% share of total exports. It was followed by Zambia, with a 3.4% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Ghana amounted to +43.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Cote d'Ivoire (-2.0% per year) and Zambia (-7.0% per year).

Export Prices by Country

The average hair curler export price stood at $X per unit in 2022, with an increase of 17% against the previous year. In general, the export price posted a temperate increase. The most prominent rate of growth was recorded in 2019 when the average export price increased by 97%. As a result, the export price attained the peak level of $X per unit. From 2020 to 2022, the average export prices remained at a somewhat lower figure.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Ghana ($X per unit), while the average price for exports to Canada ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Ghana (+27.4%), while the prices for the other major destinations experienced mixed trend patterns.

Hair Curler Imports

Imports into Nigeria

After two years of decline, overseas purchases of hair curlers and curling tongs increased by 13% to X units in 2022. Overall, imports showed a perceptible increase. The pace of growth appeared the most rapid in 2016 when imports increased by 557%. Imports peaked at X units in 2019; however, from 2020 to 2022, imports stood at a somewhat lower figure.

In value terms, hair curler imports shrank remarkably to $X in 2022. Over the period under review, imports recorded a mild increase. The growth pace was the most rapid in 2016 with an increase of 537% against the previous year. Imports peaked at $X in 2019; however, from 2020 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, China (X units) constituted the largest supplier of hair curler to Nigeria, with a 33% share of total imports. Moreover, hair curler imports from China exceeded the figures recorded by the second-largest supplier, South Korea (X units), twofold. The third position in this ranking was taken by Germany (X units), with a 13% share.

From 2012 to 2022, the average annual growth rate of volume from China was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: South Korea (-0.9% per year) and Germany (+14.1% per year).

In value terms, China ($X) constituted the largest supplier of hair curlers and curling tongs to Nigeria, comprising 33% of total imports. The second position in the ranking was taken by South Korea ($X), with a 16% share of total imports. It was followed by France, with a 15% share.

From 2012 to 2022, the average annual growth rate of value from China stood at -1.5%. The remaining supplying countries recorded the following average annual rates of imports growth: South Korea (-1.5% per year) and France (+26.7% per year).

Import Prices by Country

In 2022, the average hair curler import price amounted to $X per unit, which is down by -31.1% against the previous year. Overall, the import price showed a slight decrease. The most prominent rate of growth was recorded in 2013 when the average import price increased by 25%. Over the period under review, average import prices attained the peak figure at $X per unit in 2020; however, from 2021 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was France ($X per unit), while the price for the UK ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by France (+4.0%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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