Nigeria: Newspaper Market 2025

Newspaper Market Size in Nigeria

The Nigerien newspaper market shrank to $X in 2022, waning by -7.2% against the previous year. Over the period under review, consumption, however, continues to indicate a relatively flat trend pattern. Newspaper consumption peaked at $X in 2019; however, from 2020 to 2022, consumption failed to regain momentum.

Newspaper Production in Nigeria

In value terms, newspaper production dropped to $X in 2022 estimated in export price. In general, production showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 when the production volume increased by 58%. As a result, production reached the peak level of $X. From 2020 to 2022, production growth remained at a lower figure.

Newspaper Exports

Exports from Nigeria

In 2022, overseas shipments of newspapers, journals and periodicals were finally on the rise to reach X units for the first time since 2019, thus ending a two-year declining trend. In general, exports, however, showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 when exports increased by 236%. Over the period under review, the exports reached the maximum at X units in 2019; however, from 2020 to 2022, the exports failed to regain momentum.

In value terms, newspaper exports soared to $X in 2022. Overall, exports continue to indicate a noticeable expansion. The pace of growth was the most pronounced in 2018 when exports increased by 114% against the previous year. Over the period under review, the exports reached the maximum at $X in 2019; however, from 2020 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Benin (X units) was the main destination for newspaper exports from Nigeria, with a 70% share of total exports. Moreover, newspaper exports to Benin exceeded the volume sent to the second major destination, Niger (X units), threefold.

From 2012 to 2022, the average annual growth rate of volume to Benin stood at +17.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Niger (-10.4% per year) and Burkina Faso (-7.1% per year).

In value terms, Benin ($X) remains the key foreign market for newspapers, journals and periodicals exports from Nigeria, comprising 78% of total exports. The second position in the ranking was taken by Niger ($X), with a 12% share of total exports.

From 2012 to 2022, the average annual rate of growth in terms of value to Benin amounted to +20.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Niger (-9.9% per year) and Burkina Faso (+7.8% per year).

Export Prices by Country

In 2022, the average newspaper export price amounted to $X per unit, therefore, remained relatively stable against the previous year. Overall, export price indicated a tangible expansion from 2012 to 2022: its price increased at an average annual rate of +2.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, newspaper export price decreased by -28.1% against 2017 indices. The most prominent rate of growth was recorded in 2017 when the average export price increased by 64% against the previous year. As a result, the export price attained the peak level of $X per unit. From 2018 to 2022, the average export prices remained at a lower figure.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Burkina Faso ($X per unit), while the average price for exports to Niger ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Burkina Faso (+16.0%), while the prices for the other major destinations experienced more modest paces of growth.

Newspaper Imports

Imports into Nigeria

In 2022, the amount of newspapers, journals and periodicals imported into Nigeria surged to X units, increasing by 17% on the previous year's figure. Overall, imports, however, recorded a precipitous slump. The pace of growth appeared the most rapid in 2021 with an increase of 58% against the previous year. Over the period under review, imports hit record highs at X units in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

In value terms, newspaper imports reached $X in 2022. In general, imports, however, recorded a significant decrease. The most prominent rate of growth was recorded in 2021 with an increase of 90%. Imports peaked at $X in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

Imports by Country

In 2022, Iran (X units) constituted the largest newspaper supplier to Nigeria, with a 59% share of total imports. Moreover, newspaper imports from Iran exceeded the figures recorded by the second-largest supplier, China (X units), threefold. The United States (X units) ranked third in terms of total imports with a 5.2% share.

From 2012 to 2022, the average annual growth rate of volume from Iran amounted to +44.2%. The remaining supplying countries recorded the following average annual rates of imports growth: China (-18.1% per year) and the United States (-27.8% per year).

In value terms, the largest newspaper suppliers to Nigeria were China ($X), the United States ($X) and South Africa ($X), with a combined 30% share of total imports. The UK, Iran, the United Arab Emirates and the Netherlands lagged somewhat behind, together accounting for a further 16%.

Iran, with a CAGR of +18.1%, saw the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced a decline.

Import Prices by Country

In 2022, the average newspaper import price amounted to $X per unit, shrinking by -13.6% against the previous year. In general, import price indicated buoyant growth from 2012 to 2022: its price increased at an average annual rate of +8.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, newspaper import price increased by +4.0% against 2020 indices. The pace of growth was the most pronounced in 2013 when the average import price increased by 166% against the previous year. The import price peaked at $X per unit in 2018; however, from 2019 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the UK ($X per unit), while the price for Iran (less than $X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Saudi Arabia (+159.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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