Nigeria: Bath Preparations Market 2024

Bath Preparations Market Size in Nigeria

The Nigerien bath preparations market reached $X in 2021, growing by 15% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption, however, continues to indicate a abrupt shrinkage. Over the period under review, the market reached the maximum level at $X in 2012; however, from 2013 to 2021, consumption remained at a lower figure.

Bath Preparations Exports

Exports from Nigeria

In 2021, shipments abroad of perfumed bath salts and other bath preparations decreased by -18.8% to X tons, falling for the third consecutive year after two years of growth. In general, exports recorded a abrupt setback. The most prominent rate of growth was recorded in 2017 with an increase of 70%. The exports peaked at X tons in 2013; however, from 2014 to 2021, the exports failed to regain momentum.

In value terms, bath preparations exports skyrocketed to $X in 2021. Over the period under review, exports saw a pronounced shrinkage. The most prominent rate of growth was recorded in 2017 when exports increased by 261% against the previous year. The exports peaked at $X in 2019; however, from 2020 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Tanzania (X kg) was the main destination for bath preparations exports from Nigeria, with a 48% share of total exports. Moreover, bath preparations exports to Tanzania exceeded the volume sent to the second major destination, Germany (X kg), sixfold. Sweden (X kg) ranked third in terms of total exports with a 5.9% share.

From 2012 to 2021, the average annual growth rate of volume to Tanzania totaled +17.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (+28.3% per year) and Sweden (+121.6% per year).

In value terms, Germany ($X), Tanzania ($X) and Belgium ($X) constituted the largest markets for bath preparations exported from Nigeria worldwide, with a combined 34% share of total exports.

Among the main countries of destination, Germany, with a CAGR of +99.6%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average bath preparations export price amounted to $X per ton, growing by 172% against the previous year. In general, the export price continues to indicate a buoyant increase. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices for the major foreign markets. In 2021, the country with the highest price was Germany ($X per ton), while the average price for exports to Sweden ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Gambia (+36.3%), while the prices for the other major destinations experienced more modest paces of growth.

Bath Preparations Imports

Imports into Nigeria

In 2021, the amount of perfumed bath salts and other bath preparations imported into Nigeria soared to X tons, with an increase of 39% against the previous year's figure. Over the period under review, imports continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when imports increased by 249%. Over the period under review, imports reached the maximum in 2021 and are likely to continue growth in years to come.

In value terms, bath preparations imports rose remarkably to $X in 2021. In general, imports, however, recorded a abrupt shrinkage. The most prominent rate of growth was recorded in 2018 when imports increased by 237%. Imports peaked at $X in 2012; however, from 2013 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, Thailand (X tons) constituted the largest supplier of bath preparations to Nigeria, accounting for a 34% share of total imports. Moreover, bath preparations imports from Thailand exceeded the figures recorded by the second-largest supplier, the United States (X tons), threefold. The third position in this ranking was taken by Malaysia (X tons), with a 9% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Thailand stood at +57.5%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (-17.8% per year) and Malaysia (-5.4% per year).

In value terms, Thailand ($X), the United States ($X) and Malaysia ($X) appeared to be the largest bath preparations suppliers to Nigeria, together accounting for 53% of total imports.

Thailand, with a CAGR of +53.6%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

The average bath preparations import price stood at $X per ton in 2021, reducing by -23.5% against the previous year. Over the period under review, the import price recorded a abrupt descent. The growth pace was the most rapid in 2019 an increase of 13%. Over the period under review, average import prices attained the maximum at $X per ton in 2012; however, from 2013 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was Italy ($X per ton), while the price for the UK ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (-1.8%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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