Nigeria: Postcard Market 2025

Postcard Market Size in Nigeria

The Nigerien postcard market surged to $X in 2021, growing by 21% against the previous year. Over the period under review, consumption, however, recorded a deep slump. Over the period under review, the market hit record highs at $X in 2012; however, from 2013 to 2021, consumption remained at a lower figure.

Postcard Production in Nigeria

In value terms, postcard production rose markedly to $X in 2021 estimated in export price. Overall, the total production indicated a prominent expansion from 2012 to 2021: its value increased at an average annual rate of +8.2% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -5.7% against 2019 indices. The most prominent rate of growth was recorded in 2014 with an increase of 44%. Over the period under review, production hit record highs at $X in 2019; however, from 2020 to 2021, production stood at a somewhat lower figure.

Postcard Exports

Exports from Nigeria

In 2021, after two years of decline, there was significant growth in overseas shipments of printed or illustrated postcards and printed cards, when their volume increased by 372% to X kg. In general, exports, however, saw a deep contraction. Over the period under review, the exports attained the peak figure at X tons in 2015; however, from 2016 to 2021, the exports remained at a lower figure.

In value terms, postcard exports surged to $X in 2021. Overall, exports recorded a strong expansion. Over the period under review, the exports hit record highs at $X in 2018; however, from 2019 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Sierra Leone (X kg) was the main destination for postcard exports from Nigeria, with a 64% share of total exports. Moreover, postcard exports to Sierra Leone exceeded the volume sent to the second major destination, Congo (X kg), eightfold. The third position in this ranking was taken by Ghana (X kg), with a 5% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Sierra Leone amounted to +20.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Congo (-30.5% per year) and Ghana (-2.8% per year).

In value terms, the largest markets for postcard exported from Nigeria were Cote d'Ivoire ($X), the Netherlands ($X) and Congo ($X), with a combined 45% share of total exports.

Among the main countries of destination, the Netherlands, with a CAGR of +116.1%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average postcard export price amounted to $X per ton, with an increase of 34% against the previous year. Overall, the export price saw a resilient expansion. The pace of growth was the most pronounced in 2016 when the average export price increased by 98% against the previous year. Over the period under review, the average export prices hit record highs at $X per ton in 2019; however, from 2020 to 2021, the export prices failed to regain momentum.

There were significant differences in the average prices for the major foreign markets. In 2021, the country with the highest price was Cote d'Ivoire ($X per ton), while the average price for exports to Sierra Leone ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Kenya (+47.5%), while the prices for the other major destinations experienced more modest paces of growth.

Postcard Imports

Imports into Nigeria

Postcard imports into Nigeria surged to X tons in 2021, rising by 21% on 2020. Over the period under review, imports, however, continue to indicate a deep reduction. The pace of growth appeared the most rapid in 2020 when imports increased by 108%. Over the period under review, imports hit record highs at X tons in 2012; however, from 2013 to 2021, imports failed to regain momentum.

In value terms, postcard imports soared to $X in 2021. In general, imports, however, showed a abrupt shrinkage. The growth pace was the most rapid in 2018 with an increase of 57% against the previous year. Imports peaked at $X in 2012; however, from 2013 to 2021, imports remained at a lower figure.

Imports by Country

India (X tons), Hong Kong SAR (X tons) and the UK (X tons) were the main suppliers of postcard imports to Nigeria, together accounting for 82% of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Hong Kong SAR (with a CAGR of +59.9%), while imports for the other leaders experienced more modest paces of growth.

In value terms, India ($X) constituted the largest supplier of printed or illustrated postcards and printed cards to Nigeria, comprising 34% of total imports. The second position in the ranking was taken by the United States ($X), with a 16% share of total imports. It was followed by the UK, with an 8.3% share.

From 2012 to 2021, the average annual growth rate of value from India amounted to +1.1%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (+41.5% per year) and the UK (-6.5% per year).

Import Prices by Country

In 2021, the average postcard import price amounted to $X per ton, jumping by 15% against the previous year. Overall, the import price, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 when the average import price increased by 42%. The import price peaked at $X per ton in 2015; however, from 2016 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was the United States ($X per ton), while the price for Hong Kong SAR ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+12.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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