Nigeria: Non-Cotton Terry Towelling Market 2025

Non-Cotton Terry Towelling Market Size in Nigeria

In 2021, the Nigerien non-cotton terry towelling market increased by 96% to $X, rising for the third year in a row after two years of decline. In general, consumption, however, saw a abrupt downturn. As a result, consumption reached the peak level of $X. From 2017 to 2021, the growth of the market remained at a somewhat lower figure.

Non-Cotton Terry Towelling Exports

Exports from Nigeria

In 2021, the amount of terry towelling (excluding of cotton) exported from Nigeria dropped significantly to X square meters, declining by -33.5% compared with the previous year's figure. Overall, exports continue to indicate a deep setback. The pace of growth appeared the most rapid in 2013 when exports increased by 131%. As a result, the exports attained the peak of X square meters. From 2014 to 2021, the growth of the exports remained at a lower figure.

In value terms, non-cotton terry towelling exports soared to $X in 2021. Over the period under review, exports recorded a deep slump. Over the period under review, the exports attained the peak figure at $X in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Niger (X square meters) was the main destination for non-cotton terry towelling exports from Nigeria, with a 62% share of total exports. Moreover, non-cotton terry towelling exports to Niger exceeded the volume sent to the second major destination, Ukraine (X square meters), threefold. The third position in this ranking was held by Benin (X square meters), with a 9.4% share.

From 2012 to 2021, the average annual growth rate of volume to Niger totaled -19.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Ukraine (0.0% per year) and Benin (0.0% per year).

In value terms, Ukraine ($X) emerged as the key foreign market for terry towelling (excluding of cotton) exports from Nigeria, comprising 71% of total exports. The second position in the ranking was taken by Ghana ($X), with a 17% share of total exports. It was followed by Benin, with a 6.2% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Ukraine was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Ghana (-23.9% per year) and Benin (0.0% per year).

Export Prices by Country

The average non-cotton terry towelling export price stood at $X per square meter in 2021, jumping by 249% against the previous year. Overall, the export price showed a remarkable increase. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices for the major overseas markets. In 2021, amid the top suppliers, the country with the highest price was Ukraine ($X per square meter), while the average price for exports to Niger ($X per square meter) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Ghana (+7.6%).

Non-Cotton Terry Towelling Imports

Imports into Nigeria

In 2021, supplies from abroad of terry towelling (excluding of cotton) increased by 101% to X square meters, rising for the third year in a row after two years of decline. Overall, imports, however, showed a noticeable contraction. The pace of growth appeared the most rapid in 2016 when imports increased by 1,289% against the previous year. As a result, imports reached the peak of X square meters. From 2017 to 2021, the growth of imports failed to regain momentum.

In value terms, non-cotton terry towelling imports surged to $X in 2021. Over the period under review, imports, however, recorded a deep downturn. The most prominent rate of growth was recorded in 2016 with an increase of 941%. As a result, imports attained the peak of $X. From 2017 to 2021, the growth of imports failed to regain momentum.

Imports by Country

In 2021, China (X square meters) constituted the largest supplier of non-cotton terry towelling to Nigeria, with a 66% share of total imports. Moreover, non-cotton terry towelling imports from China exceeded the figures recorded by the second-largest supplier, Pakistan (X square meters), fourfold. Sri Lanka (X square meters) ranked third in terms of total imports with a 9.8% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China totaled +7.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Pakistan (-19.3% per year) and Sri Lanka (0.0% per year).

In value terms, China ($X) constituted the largest supplier of terry towelling (excluding of cotton) to Nigeria, comprising 70% of total imports. The second position in the ranking was held by India ($X), with a 14% share of total imports. It was followed by Pakistan, with an 8.1% share.

From 2012 to 2021, the average annual growth rate of value from China stood at -3.5%. The remaining supplying countries recorded the following average annual rates of imports growth: India (-2.6% per year) and Pakistan (-23.0% per year).

Import Prices by Country

In 2021, the average non-cotton terry towelling import price amounted to $X per square meter, which is down by -17.4% against the previous year. Overall, the import price continues to indicate a abrupt slump. The pace of growth appeared the most rapid in 2019 an increase of 129% against the previous year. As a result, import price reached the peak level of $X per square meter. From 2020 to 2021, the average import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was India ($X per square meter), while the price for Sri Lanka ($X per square meter) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Pakistan (-4.6%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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