Nigeria: Tooth Brush Market 2024

Tooth Brush Market Size in Nigeria

The Nigerien tooth brush market expanded notably to $X in 2022, picking up by 14% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption, however, continues to indicate a abrupt curtailment. Over the period under review, the market attained the maximum level at $X in 2014; however, from 2015 to 2022, consumption stood at a somewhat lower figure.

Tooth Brush Exports

Exports from Nigeria

After two years of growth, shipments abroad of tooth brushes decreased by -28.9% to X units in 2022. In general, exports, however, recorded a resilient expansion. The most prominent rate of growth was recorded in 2021 with an increase of 133% against the previous year. The exports peaked at X units in 2017; however, from 2018 to 2022, the exports stood at a somewhat lower figure.

In value terms, tooth brush exports dropped remarkably to $X in 2022. Overall, exports, however, enjoyed a prominent increase. The pace of growth appeared the most rapid in 2016 with an increase of 163%. The exports peaked at $X in 2017; however, from 2018 to 2022, the exports failed to regain momentum.

Exports by Country

Benin (X units) was the main destination for tooth brush exports from Nigeria, with a 36% share of total exports. Moreover, tooth brush exports to Benin exceeded the volume sent to the second major destination, Burkina Faso (X units), twofold. The third position in this ranking was held by Italy (X units), with a 7.6% share.

From 2012 to 2022, the average annual growth rate of volume to Benin amounted to +24.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Burkina Faso (+24.7% per year) and Italy (0.0% per year).

In value terms, the largest markets for tooth brush exported from Nigeria were Benin ($X), Burkina Faso ($X) and Sao Tome and Principe ($X), with a combined 72% share of total exports. Congo, Italy, France, the UK, Canada, Uganda, Belgium and Ghana lagged somewhat behind, together accounting for a further 14%.

Among the main countries of destination, Congo, with a CAGR of +39.0%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average tooth brush export price stood at $X per unit in 2022, waning by -2.6% against the previous year. In general, the export price, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2015 an increase of 61%. Over the period under review, the average export prices attained the maximum at $X per unit in 2021, and then fell modestly in the following year.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Burkina Faso ($X per unit), while the average price for exports to Ghana ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Canada (+11.0%), while the prices for the other major destinations experienced more modest paces of growth.

Tooth Brush Imports

Imports into Nigeria

In 2022, supplies from abroad of tooth brushes increased by 19% to X units for the first time since 2019, thus ending a two-year declining trend. Over the period under review, imports, however, showed a deep setback. The most prominent rate of growth was recorded in 2019 with an increase of 34% against the previous year. Over the period under review, imports hit record highs at X units in 2014; however, from 2015 to 2022, imports failed to regain momentum.

In value terms, tooth brush imports reached $X in 2022. Overall, imports, however, saw a deep setback. The pace of growth was the most pronounced in 2014 with an increase of 34% against the previous year. As a result, imports attained the peak of $X. From 2015 to 2022, the growth of imports remained at a lower figure.

Imports by Country

In 2022, China (X units) constituted the largest tooth brush supplier to Nigeria, accounting for a 46% share of total imports. Moreover, tooth brush imports from China exceeded the figures recorded by the second-largest supplier, Thailand (X units), tenfold. The third position in this ranking was taken by Vietnam (X units), with a 3.6% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China totaled -5.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Thailand (-8.6% per year) and Vietnam (+20.9% per year).

In value terms, China ($X) constituted the largest supplier of tooth brushes to Nigeria, comprising 59% of total imports. The second position in the ranking was held by Thailand ($X), with a 4.9% share of total imports. It was followed by Malaysia, with a 4.2% share.

From 2012 to 2022, the average annual rate of growth in terms of value from China stood at -3.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Thailand (+14.0% per year) and Malaysia (+23.3% per year).

Import Prices by Country

The average tooth brush import price stood at $X per unit in 2022, declining by -5.8% against the previous year. Over the period under review, the import price, however, continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2014 an increase of 16%. Over the period under review, average import prices hit record highs at $X per unit in 2021, and then contracted in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was India ($X per unit), while the price for Belgium ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Thailand (+24.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :