Northern America: Toy Market 2024

Toy Market Size in Northern America

The North American toy market surged to $X in 2021, with an increase of 27% against the previous year. The total consumption indicated a buoyant expansion from 2012 to 2021: its value increased at an average annual rate of +7.6% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +93.8% against 2012 indices. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

Toy Production in Northern America

In value terms, toy production shrank slightly to $X in 2021 estimated in export price. The total production indicated a tangible increase from 2012 to 2021: its value increased at an average annual rate of +2.5% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production increased by +51.0% against 2016 indices. The most prominent rate of growth was recorded in 2019 with an increase of 19%. The level of production peaked at $X in 2020, and then shrank modestly in the following year.

Toy Exports

Exports in Northern America

In 2021, shipments abroad of dolls and toys decreased by -7% to X tons, falling for the sixth year in a row after two years of growth. Overall, exports continue to indicate a deep reduction. The most prominent rate of growth was recorded in 2015 with an increase of 6.9%. As a result, the exports reached the peak of X tons. From 2016 to 2021, the growth of the exports remained at a lower figure.

In value terms, toy exports soared to $X in 2021. The total export value increased at an average annual rate of +2.6% from 2012 to 2021; however, the trend pattern remained consistent, with only minor fluctuations being observed throughout the analyzed period. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

The United States was the major exporting country with an export of around X tons, which accounted for 75% of total exports. It was distantly followed by Canada (X tons), achieving a 25% share of total exports.

Exports from the United States decreased at an average annual rate of -10.6% from 2012 to 2021. Canada (-7.8%) illustrated a downward trend over the same period. From 2012 to 2021, the share of Canada increased by +4.9 percentage points.

In value terms, the United States ($X) remains the largest toy supplier in Northern America, comprising 90% of total exports. The second position in the ranking was taken by Canada ($X), with a 10% share of total exports.

From 2012 to 2021, the average annual growth rate of value in the United States totaled +3.9%.

Export Prices by Country

In 2021, the export price in Northern America amounted to $X per ton, surging by 31% against the previous year. In general, the export price enjoyed strong growth. The pace of growth appeared the most rapid in 2020 an increase of 98% against the previous year. Over the period under review, the export prices reached the peak figure in 2021 and is expected to retain growth in the immediate term.

There were significant differences in the average prices amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was the United States ($X per ton), while Canada totaled $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United States (+16.2%).

Toy Imports

Imports in Northern America

For the third consecutive year, Northern America recorded growth in overseas purchases of dolls and toys, which increased by 26% to X tons in 2021. In general, imports continue to indicate strong growth. The most prominent rate of growth was recorded in 2020 when imports increased by 49% against the previous year. Over the period under review, imports reached the peak figure in 2021 and are likely to see steady growth in years to come.

In value terms, toy imports skyrocketed to $X in 2021. The total import value increased at an average annual rate of +4.9% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

The United States dominates imports structure, recording X tons, which was near 95% of total imports in 2021. It was distantly followed by Canada (X tons), creating a 4.8% share of total imports.

The United States was also the fastest-growing in terms of the dolls and toys imports, with a CAGR of +10.1% from 2012 to 2021. Canada experienced a relatively flat trend pattern. While the share of the United States (+5.5 p.p.) increased significantly in terms of the total imports from 2012-2021, the share of Canada (-5.4 p.p.) displayed negative dynamics.

In value terms, the United States ($X) constitutes the largest market for imported dolls and toys in Northern America, comprising 91% of total imports. The second position in the ranking was taken by Canada ($X), with an 8.6% share of total imports.

From 2012 to 2021, the average annual rate of growth in terms of value in the United States stood at +5.1%.

Import Prices by Country

The import price in Northern America stood at $X per ton in 2021, growing by 5.3% against the previous year. In general, the import price, however, showed a noticeable decline. The most prominent rate of growth was recorded in 2018 when the import price increased by 5.8% against the previous year. As a result, import price attained the peak level of $X per ton. From 2019 to 2021, the import prices remained at a somewhat lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2021, amid the top importers, the country with the highest price was Canada ($X per ton), while the United States stood at $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Canada (+2.3%).

Source: IndexBox Platform

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