Northern America: Manuka Market 2024

Manuka Market Size in Northern America

In 2022, the North American manuka market increased by 11% to $X, rising for the second consecutive year after three years of decline. The market value increased at an average annual rate of +3.8% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market reached the peak level in 2022 and is likely to see steady growth in years to come.

Manuka Production in Northern America

In value terms, manuka production fell slightly to $X in 2022 estimated in export price. Overall, production, however, showed a mild slump. The pace of growth appeared the most rapid in 2014 when the production volume increased by 17%. As a result, production attained the peak level of $X. From 2015 to 2022, production growth remained at a lower figure.

Manuka Exports

Exports in Northern America

In 2022, after four years of decline, there was significant growth in shipments abroad of manuka, when their volume increased by 31% to X tons. In general, exports, however, recorded a mild reduction. The most prominent rate of growth was recorded in 2016 with an increase of 37%. Over the period under review, the exports hit record highs at X tons in 2017; however, from 2018 to 2022, the exports failed to regain momentum.

In value terms, manuka exports skyrocketed to $X in 2022. Over the period under review, exports, however, continue to indicate a relatively flat trend pattern. Over the period under review, the exports attained the maximum at $X in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

The shipments of the two major exporters of manuka, namely Canada and the United States, represented more than two-thirds of total export.

From 2012 to 2022, the biggest increases were recorded for the United States (with a CAGR of +5.8%).

In value terms, the largest manuka supplying countries in Northern America were Canada ($X) and the United States ($X).

In terms of the main exporting countries, the United States, with a CAGR of +4.9%, recorded the highest growth rate of the value of exports, over the period under review.

Export Prices by Country

The export price in Northern America stood at $X per ton in 2022, picking up by 5.6% against the previous year. Over the period under review, the export price continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 when the export price increased by 16%. The level of export peaked at $X per ton in 2013; however, from 2014 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Canada ($X per ton), while the United States stood at $X per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Canada (+2.5%).

Manuka Imports

Imports in Northern America

In 2022, after two years of growth, there was significant decline in purchases abroad of manuka, when their volume decreased by -5.2% to X tons. The total import volume increased at an average annual rate of +4.1% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2017 with an increase of 22%. Over the period under review, imports reached the maximum at X tons in 2021, and then declined in the following year.

In value terms, manuka imports skyrocketed to $X in 2022. Total imports indicated strong growth from 2012 to 2022: its value increased at an average annual rate of +5.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +75.3% against 2020 indices. The pace of growth appeared the most rapid in 2021 when imports increased by 48%. The level of import peaked in 2022 and is likely to see steady growth in the immediate term.

Imports by Country

The United States dominates imports structure, accounting for X tons, which was approx. 95% of total imports in 2022. It was distantly followed by Canada (X tons), constituting a 4.9% share of total imports.

From 2012 to 2022, average annual rates of growth with regard to manuka imports into the United States stood at +3.8%. At the same time, Canada (+12.5%) displayed positive paces of growth. Moreover, Canada emerged as the fastest-growing importer imported in Northern America, with a CAGR of +12.5% from 2012-2022. From 2012 to 2022, the share of Canada increased by +2.6 percentage points.

In value terms, the United States ($X) constitutes the largest market for imported manuka in Northern America, comprising 93% of total imports. The second position in the ranking was taken by Canada ($X), with a 7.2% share of total imports.

In the United States, manuka imports expanded at an average annual rate of +5.5% over the period from 2012-2022.

Import Prices by Country

In 2022, the import price in Northern America amounted to $X per ton, increasing by 25% against the previous year. Import price indicated slight growth from 2012 to 2022: its price increased at an average annual rate of +1.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, manuka import price increased by +65.1% against 2020 indices. The pace of growth was the most pronounced in 2021 when the import price increased by 32% against the previous year. Over the period under review, import prices reached the peak figure in 2022 and is expected to retain growth in years to come.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Canada ($X per ton), while the United States stood at $X per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Canada (+1.6%).

Source: IndexBox Platform

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