Northern America: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in Northern America

The North American market for calendars and trade advertising material expanded modestly to $X in 2022, growing by 2.2% against the previous year. The market value increased at an average annual rate of +1.8% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The level of consumption peaked in 2022 and is likely to continue growth in the immediate term.

Production of Calendars And Trade Advertising Material in Northern America

In value terms, calendars and trade advertising material production rose slightly to $X in 2022 estimated in export price. The total production indicated a notable increase from 2012 to 2022: its value increased at an average annual rate of +3.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -4.1% against 2020 indices. The pace of growth was the most pronounced in 2017 when the production volume increased by 36% against the previous year. The level of production peaked at $X in 2020; however, from 2021 to 2022, production stood at a somewhat lower figure.

Exports of Calendars And Trade Advertising Material

Exports in Northern America

In 2022, the amount of calendars and trade advertising material exported in Northern America contracted to X tons, which is down by -2.5% on 2021. Over the period under review, exports saw a pronounced setback. The growth pace was the most rapid in 2017 when exports increased by 22%. As a result, the exports attained the peak of X tons. From 2018 to 2022, the growth of the exports failed to regain momentum.

In value terms, calendars and trade advertising material exports expanded sharply to $X in 2022. Overall, exports continue to indicate a slight shrinkage. The growth pace was the most rapid in 2021 with an increase of 29%. Over the period under review, the exports attained the maximum at $X in 2013; however, from 2014 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

The United States was the main exporter of calendars and trade advertising material in Northern America, with the volume of exports accounting for X tons, which was approx. 72% of total exports in 2022. It was distantly followed by Canada (X tons), generating a 28% share of total exports.

The United States was also the fastest-growing in terms of the calendars and trade advertising material exports, with a CAGR of -1.6% from 2012 to 2022. Canada (-5.7%) illustrated a downward trend over the same period. While the share of the United States (+9.2 p.p.) increased significantly in terms of the total exports from 2012-2022, the share of Canada (-9.2 p.p.) displayed negative dynamics.

In value terms, the United States ($X) remains the largest calendars and trade advertising material supplier in Northern America, comprising 80% of total exports. The second position in the ranking was held by Canada ($X), with a 20% share of total exports.

From 2012 to 2022, the average annual growth rate of value in the United States was relatively modest.

Export Prices by Country

In 2022, the export price in Northern America amounted to $X per ton, with an increase of 8.7% against the previous year. Export price indicated mild growth from 2012 to 2022: its price increased at an average annual rate of +1.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, calendars and trade advertising material export price increased by +81.5% against 2017 indices. The pace of growth appeared the most rapid in 2021 an increase of 29% against the previous year. The level of export peaked in 2022 and is expected to retain growth in years to come.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was the United States ($X per ton), while Canada totaled $X per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (+1.4%).

Imports of Calendars And Trade Advertising Material

Imports in Northern America

In 2022, purchases abroad of calendars and trade advertising material increased by 0.2% to X tons, rising for the second consecutive year after two years of decline. Over the period under review, imports, however, continue to indicate a slight contraction. The growth pace was the most rapid in 2018 with an increase of 15% against the previous year. As a result, imports attained the peak of X tons. From 2019 to 2022, the growth of imports remained at a lower figure.

In value terms, calendars and trade advertising material imports reached $X in 2022. In general, imports saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2021 when imports increased by 24% against the previous year. The level of import peaked at $X in 2013; afterwards, it flattened through to 2022.

Imports by Country

In 2022, the United States (X tons) represented the main importer of calendars and trade advertising material, generating 72% of total imports. It was distantly followed by Canada (X tons), comprising a 28% share of total imports.

From 2012 to 2022, average annual rates of growth with regard to calendars and trade advertising material imports into the United States stood at -2.5%. At the same time, Canada (+3.2%) displayed positive paces of growth. Moreover, Canada emerged as the fastest-growing importer imported in Northern America, with a CAGR of +3.2% from 2012-2022. While the share of Canada (+10 p.p.) increased significantly in terms of the total imports from 2012-2022, the share of the United States (-10 p.p.) displayed negative dynamics.

In value terms, the United States ($X) constitutes the largest market for imported calendars and trade advertising material in Northern America, comprising 71% of total imports. The second position in the ranking was held by Canada ($X), with a 29% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value in the United States was relatively modest.

Import Prices by Country

In 2022, the import price in Northern America amounted to $X per ton, remaining relatively unchanged against the previous year. Over the last decade, it increased at an average annual rate of +1.5%. The pace of growth appeared the most rapid in 2021 when the import price increased by 15%. Over the period under review, import prices reached the maximum in 2022 and is likely to see steady growth in years to come.

Average prices varied noticeably amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Canada ($X per ton), while the United States totaled $X per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (+2.5%).

Source: IndexBox Platform

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