Northern America: Toothpaste Market 2025

Toothpaste Market Size in Northern America

In 2021, the North American toothpaste market increased by 1.5% to $X, rising for the third consecutive year after six years of decline. Overall, consumption, however, continues to indicate a pronounced setback. Over the period under review, the market reached the maximum level at $X in 2012; however, from 2013 to 2021, consumption remained at a lower figure.

Toothpaste Production in Northern America

In value terms, toothpaste production stood at $X in 2021 estimated in export price. Over the period under review, production, however, recorded a abrupt slump. The pace of growth was the most pronounced in 2019 with an increase of 9.4% against the previous year. Over the period under review, production reached the maximum level at $X in 2012; however, from 2013 to 2021, production failed to regain momentum.

Toothpaste Exports

Exports in Northern America

In 2021, exports of toothpaste, denture cleaners and other dentifrices in Northern America reduced to X tons, waning by -9.7% on the previous year's figure. In general, exports recorded a deep setback. The most prominent rate of growth was recorded in 2015 when exports increased by 11% against the previous year. As a result, the exports attained the peak of X tons. From 2016 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, toothpaste exports reduced slightly to $X in 2021. The total export value increased at an average annual rate of +2.1% over the period from 2012 to 2021; however, the trend pattern remained consistent, with somewhat noticeable fluctuations in certain years. The most prominent rate of growth was recorded in 2015 when exports increased by 12% against the previous year. Over the period under review, the exports attained the maximum at $X in 2018; however, from 2019 to 2021, the exports failed to regain momentum.

Exports by Country

The shipments of the one major exporters of toothpaste, denture cleaners and other dentifrices, namely the United States, represented more than two-thirds of total export.

The United States was also the fastest-growing in terms of the toothpaste, denture cleaners and other dentifrices exports, with a CAGR of -6.6% from 2012 to 2021. From 2012 to 2021, the share of the United States increased by +2.5 percentage points, while the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($X) also remains the largest toothpaste supplier in Northern America.

In the United States, toothpaste exports increased at an average annual rate of +2.4% over the period from 2012-2021.

Export Prices by Country

The export price in Northern America stood at $X per ton in 2021, increasing by 9.2% against the previous year. Overall, the export price enjoyed resilient growth. The pace of growth was the most pronounced in 2020 an increase of 62%. The level of export peaked in 2021 and is expected to retain growth in years to come.

As there is only one major export destination, the average price level is determined by prices for the United States.

From 2012 to 2021, the rate of growth in terms of prices for the United States amounted to +9.7% per year.

Toothpaste Imports

Imports in Northern America

After two years of growth, overseas purchases of toothpaste, denture cleaners and other dentifrices decreased by -8.1% to X tons in 2021. The total import volume increased at an average annual rate of +2.4% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2020 with an increase of 40%. As a result, imports reached the peak of X tons, and then shrank in the following year.

In value terms, toothpaste imports fell to $X in 2021. In general, imports, however, recorded a relatively flat trend pattern. The growth pace was the most rapid in 2015 with an increase of 9.2% against the previous year. As a result, imports reached the peak of $X. From 2016 to 2021, the growth of imports remained at a somewhat lower figure.

Imports by Country

In 2021, the United States (X tons) represented the key importer of toothpaste, denture cleaners and other dentifrices, achieving 71% of total imports. It was distantly followed by Canada (X tons), creating a 29% share of total imports.

The United States was also the fastest-growing in terms of the toothpaste, denture cleaners and other dentifrices imports, with a CAGR of +4.4% from 2012 to 2021. Canada (-1.4%) illustrated a downward trend over the same period. The United States (+12 p.p.) significantly strengthened its position in terms of the total imports, while Canada saw its share reduced by -11.6% from 2012 to 2021, respectively.

In value terms, the United States ($X) and Canada ($X) were the countries with the highest levels of imports in 2021.

In terms of the main importing countries, Canada, with a CAGR of +1.9%, saw the highest rates of growth with regard to the value of imports, over the period under review.

Import Prices by Country

The import price in Northern America stood at $X per ton in 2021, growing by 6.4% against the previous year. In general, the import price, however, saw a slight contraction. The most prominent rate of growth was recorded in 2014 when the import price increased by 8.6%. The level of import peaked at $X per ton in 2018; however, from 2019 to 2021, import prices failed to regain momentum.

Prices varied noticeably country of destination: the country with the highest price was Canada ($X per ton), while the United States totaled $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Canada (+3.4%).

Source: IndexBox Platform

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