Norway: Shaving Preparations Market 2025

Shaving Preparations Market Size in Norway

The Norwegian shaving preparations market shrank sharply to $X in 2021, waning by -23.1% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption continues to indicate a drastic downturn. The pace of growth was the most pronounced in 2017 when the market value increased by 2.8%. Shaving preparations consumption peaked at $X in 2013; however, from 2014 to 2021, consumption failed to regain momentum.

Shaving Preparations Exports

Exports from Norway

In 2021, approx. X tons of pre-shave, shaving and after-shave preparations (excluding soap in blocks) were exported from Norway; growing by 116% on the year before. In general, exports, however, continue to indicate a abrupt setback. The exports peaked at X tons in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

In value terms, shaving preparations exports skyrocketed to $X in 2021. Overall, exports posted pronounced growth. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

Sweden (X tons), Germany (X tons) and Australia (X kg) were the main destinations of shaving preparations exports from Norway, together comprising 93% of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Germany (with a CAGR of +174.8%), while the other leaders experienced mixed trend patterns.

In value terms, Germany ($X), Sweden ($X) and Australia ($X) were the largest markets for shaving preparations exported from Norway worldwide, together accounting for 88% of total exports.

Among the main countries of destination, Germany, with a CAGR of +193.2%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average shaving preparations export price amounted to $X per ton, growing by 20% against the previous year. Over the period under review, export price indicated a strong increase from 2012 to 2021: its price increased at an average annual rate of +10.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, shaving preparations export price increased by +43.2% against 2019 indices. The pace of growth appeared the most rapid in 2013 an increase of 120% against the previous year. The export price peaked in 2021 and is expected to retain growth in the near future.

There were significant differences in the average prices for the major foreign markets. In 2021, the country with the highest price was Australia ($X per ton), while the average price for exports to Sweden ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Iceland (+29.7%), while the prices for the other major destinations experienced more modest paces of growth.

Shaving Preparations Imports

Imports into Norway

In 2021, approx. X tons of pre-shave, shaving and after-shave preparations (excluding soap in blocks) were imported into Norway; waning by -9.9% compared with the year before. In general, imports showed a noticeable decline. The growth pace was the most rapid in 2020 with an increase of 16%. Over the period under review, imports attained the maximum at X tons in 2014; however, from 2015 to 2021, imports remained at a lower figure.

In value terms, shaving preparations imports dropped notably to $X in 2021. Overall, imports recorded a deep contraction. The pace of growth was the most pronounced in 2017 with an increase of 3% against the previous year. Imports peaked at $X in 2013; however, from 2014 to 2021, imports stood at a somewhat lower figure.

Imports by Country

In 2021, the UK (X tons) constituted the largest shaving preparations supplier to Norway, accounting for a 78% share of total imports. Moreover, shaving preparations imports from the UK exceeded the figures recorded by the second-largest supplier, Italy (X tons), more than tenfold. The Netherlands (X tons) ranked third in terms of total imports with a 3.5% share.

From 2012 to 2021, the average annual growth rate of volume from the UK stood at -2.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (-0.5% per year) and the Netherlands (-2.5% per year).

In value terms, the UK ($X) constituted the largest supplier of pre-shave, shaving and after-shave preparations (excluding soap in blocks) to Norway, comprising 48% of total imports. The second position in the ranking was taken by France ($X), with a 9.1% share of total imports. It was followed by Italy, with an 8.7% share.

From 2012 to 2021, the average annual rate of growth in terms of value from the UK totaled -14.9%. The remaining supplying countries recorded the following average annual rates of imports growth: France (-12.7% per year) and Italy (+11.3% per year).

Import Prices by Country

The average shaving preparations import price stood at $X per ton in 2021, which is down by -19.3% against the previous year. Over the period under review, the import price saw a deep reduction. The pace of growth appeared the most rapid in 2017 when the average import price increased by 1.8% against the previous year. Over the period under review, average import prices attained the maximum at $X per ton in 2013; however, from 2014 to 2021, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was France ($X per ton), while the price for the UK ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Denmark (+21.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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