Norway: Market for Preparations For Permanent Waving Or Straightening Of Hair 2025

Market Size for Preparations For Permanent Waving Or Straightening Of Hair in Norway

In 2021, the Norwegian market for preparations for permanent waving or straightening of hair was finally on the rise to reach $X for the first time since 2018, thus ending a two-year declining trend. In general, consumption recorded a noticeable descent. Hair waving or straightening preparations consumption peaked at $X in 2012; however, from 2013 to 2021, consumption failed to regain momentum.

Exports of Preparations For Permanent Waving Or Straightening Of Hair

Exports from Norway

In 2021, overseas shipments of preparations for permanent waving or straightening of hair decreased by -26.3% to X kg, falling for the third year in a row after three years of growth. Over the period under review, exports recorded a deep setback. The growth pace was the most rapid in 2013 when exports increased by 567% against the previous year. The exports peaked at X tons in 2018; however, from 2019 to 2021, the exports failed to regain momentum.

In value terms, hair waving or straightening preparations exports shrank notably to $X in 2021. Overall, exports continue to indicate a abrupt downturn. The most prominent rate of growth was recorded in 2018 with an increase of 456% against the previous year. As a result, the exports reached the peak of $X. From 2019 to 2021, the growth of the exports failed to regain momentum.

Exports by Country

Sweden (X kg) was the main destination for hair waving or straightening preparations exports from Norway, accounting for a 69% share of total exports. Moreover, hair waving or straightening preparations exports to Sweden exceeded the volume sent to the second major destination, Denmark (X kg), more than tenfold.

From 2012 to 2021, the average annual growth rate of volume to Sweden amounted to -11.1%.

In value terms, Sweden ($X) remains the key foreign market for preparations for permanent waving or straightening of hair exports from Norway, comprising 45% of total exports. The second position in the ranking was taken by Denmark ($X), with a 1.6% share of total exports.

From 2012 to 2021, the average annual growth rate of value to Sweden stood at -13.2%.

Export Prices by Country

The average export price for preparations for permanent waving or straightening of hair stood at $X per ton in 2021, which is down by -28% against the previous year. Overall, export price indicated modest growth from 2012 to 2021: its price increased at an average annual rate of +1.6% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2014 an increase of 45%. Over the period under review, the average export prices hit record highs at $X per ton in 2020, and then fell significantly in the following year.

Average prices varied noticeably for the major foreign markets. In 2021, the country with the highest price was Sweden ($X per ton), while the average price for exports to Denmark stood at $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+48.9%), while the prices for the other major destinations experienced a decline.

Imports of Preparations For Permanent Waving Or Straightening Of Hair

Imports into Norway

In 2021, purchases abroad of preparations for permanent waving or straightening of hair decreased by -7.4% to X tons, falling for the second year in a row after two years of growth. Overall, imports continue to indicate a deep reduction. The most prominent rate of growth was recorded in 2018 when imports increased by 24% against the previous year. Over the period under review, imports attained the peak figure at X tons in 2012; however, from 2013 to 2021, imports failed to regain momentum.

In value terms, hair waving or straightening preparations imports amounted to $X in 2021. Over the period under review, imports recorded a perceptible setback. The pace of growth appeared the most rapid in 2015 when imports increased by 24%. Imports peaked at $X in 2012; however, from 2013 to 2021, imports remained at a lower figure.

Imports by Country

Germany (X tons), the United States (X tons) and Finland (X tons) were the main suppliers of hair waving or straightening preparations imports to Norway, with a combined 60% share of total imports. Sweden, Denmark, Italy, Poland, Spain, the UK and France lagged somewhat behind, together accounting for a further 34%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Spain (with a CAGR of +32.1%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the United States ($X), Germany ($X) and Finland ($X) appeared to be the largest hair waving or straightening preparations suppliers to Norway, with a combined 52% share of total imports. These countries were followed by Sweden, Denmark, Italy, Spain, the UK, France and Poland, which together accounted for a further 32%.

Spain, with a CAGR of +40.7%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average import price for preparations for permanent waving or straightening of hair amounted to $X per ton, with an increase of 19% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +3.3%. The pace of growth was the most pronounced in 2017 when the average import price increased by 25%. As a result, import price attained the peak level of $X per ton. From 2018 to 2021, the average import prices remained at a lower figure.

Prices varied noticeably country of origin: the country with the highest price was the UK ($X per ton), while the price for Poland ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the UK (+11.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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