Norway: Soap Market 2025

Soap Market Size in Norway

The Norwegian soap market dropped to $X in 2021, shrinking by -10.4% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, the total consumption indicated buoyant growth from 2012 to 2021: its value increased at an average annual rate of +5.0% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +48.2% against 2017 indices. As a result, consumption reached the peak level of $X, and then shrank in the following year.

Soap Exports

Exports from Norway

In 2021, shipments abroad of soap decreased by -23.7% to X tons, falling for the third year in a row after three years of growth. Overall, exports, however, showed a significant increase. The pace of growth was the most pronounced in 2017 with an increase of 369%. Over the period under review, the exports attained the maximum at X tons in 2018; however, from 2019 to 2021, the exports remained at a lower figure.

In value terms, soap exports fell dramatically to $X in 2021. Over the period under review, exports, however, showed strong growth. The most prominent rate of growth was recorded in 2017 when exports increased by 89% against the previous year. Over the period under review, the exports reached the peak figure at $X in 2018; however, from 2019 to 2021, the exports remained at a lower figure.

Exports by Country

Sweden (X tons) was the main destination for soap exports from Norway, with a 87% share of total exports. Moreover, soap exports to Sweden exceeded the volume sent to the second major destination, Denmark (X tons), eightfold.

From 2012 to 2021, the average annual growth rate of volume to Sweden amounted to +42.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Denmark (+4.1% per year) and Germany (+22.0% per year).

In value terms, Sweden ($X) remains the key foreign market for soap exports from Norway, comprising 73% of total exports. The second position in the ranking was held by Denmark ($X), with a 15% share of total exports.

From 2012 to 2021, the average annual growth rate of value to Sweden amounted to +24.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Denmark (-3.0% per year) and Germany (+18.0% per year).

Export Prices by Country

The average soap export price stood at $X per ton in 2021, with a decrease of -9.6% against the previous year. Over the period under review, the export price continues to indicate a abrupt setback. The growth pace was the most rapid in 2020 when the average export price increased by 13% against the previous year. The export price peaked at $X per ton in 2012; however, from 2013 to 2021, the export prices remained at a lower figure.

Prices varied noticeably country of destination: the country with the highest price was Germany ($X per ton), while the average price for exports to Sweden ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Germany (-3.2%), while the prices for the other major destinations experienced a decline.

Soap Imports

Imports into Norway

In 2021, purchases abroad of soap decreased by -11.9% to X tons for the first time since 2016, thus ending a four-year rising trend. Over the period under review, total imports indicated prominent growth from 2012 to 2021: its volume increased at an average annual rate of +6.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +68.8% against 2012 indices. The pace of growth was the most pronounced in 2020 with an increase of 34% against the previous year. As a result, imports attained the peak of X tons, and then shrank in the following year.

In value terms, soap imports declined to $X in 2021. In general, total imports indicated a resilient expansion from 2012 to 2021: its value increased at an average annual rate of +6.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +59.0% against 2016 indices. The most prominent rate of growth was recorded in 2020 with an increase of 55% against the previous year. As a result, imports reached the peak of $X, and then shrank in the following year.

Imports by Country

In 2021, Sweden (X tons) constituted the largest soap supplier to Norway, with a 42% share of total imports. Moreover, soap imports from Sweden exceeded the figures recorded by the second-largest supplier, Poland (X tons), threefold. The third position in this ranking was taken by Denmark (X tons), with a 10% share.

From 2012 to 2021, the average annual growth rate of volume from Sweden totaled +12.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Poland (+17.6% per year) and Denmark (-1.8% per year).

In value terms, Sweden ($X) constituted the largest supplier of soap to Norway, comprising 30% of total imports. The second position in the ranking was held by the UK ($X), with a 10% share of total imports. It was followed by France, with a 9.5% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Sweden stood at +13.6%. The remaining supplying countries recorded the following average annual rates of imports growth: the UK (-0.5% per year) and France (+3.6% per year).

Import Prices by Country

The average soap import price stood at $X per ton in 2021, remaining constant against the previous year. Overall, the import price continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 an increase of 16%. Over the period under review, average import prices attained the peak figure at $X per ton in 2013; however, from 2014 to 2021, import prices remained at a lower figure.

Prices varied noticeably country of origin: the country with the highest price was the Netherlands ($X per ton), while the price for Poland ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Netherlands (+17.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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