Norway: Toothpaste Market 2024

Toothpaste Market Size in Norway

In 2021, after two years of decline, there was significant growth in the Norwegian toothpaste market, when its value increased by 14% to $X. In general, consumption saw a relatively flat trend pattern. Toothpaste consumption peaked at $X in 2014; however, from 2015 to 2021, consumption failed to regain momentum.

Toothpaste Exports

Exports from Norway

In 2021, approx. X tons of toothpaste, denture cleaners and other dentifrices were exported from Norway; picking up by 47% compared with the year before. In general, exports recorded significant growth. The most prominent rate of growth was recorded in 2017 when exports increased by 162% against the previous year. The exports peaked at X tons in 2019; however, from 2020 to 2021, the exports remained at a lower figure.

In value terms, toothpaste exports surged to $X in 2021. Overall, exports showed significant growth. The most prominent rate of growth was recorded in 2018 when exports increased by 334%. The exports peaked at $X in 2019; however, from 2020 to 2021, the exports failed to regain momentum.

Exports by Country

The Netherlands (X tons), France (X tons) and Lithuania (X tons) were the main destinations of toothpaste exports from Norway, together accounting for 49% of total exports. These countries were followed by Portugal, Estonia, Sweden, Finland, Denmark and South Africa, which together accounted for a further 34%.

From 2012 to 2021, the biggest increases were recorded for Portugal (with a CAGR of +191.4%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for toothpaste exported from Norway were France ($X), the Netherlands ($X) and Denmark ($X), together comprising 42% of total exports. Sweden, Lithuania, Portugal, South Africa, Estonia and Finland lagged somewhat behind, together accounting for a further 41%.

Portugal, with a CAGR of +99.5%, saw the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average toothpaste export price stood at $X per ton in 2021, waning by -20.4% against the previous year. Overall, the export price recorded a abrupt shrinkage. The most prominent rate of growth was recorded in 2018 when the average export price increased by 146% against the previous year. As a result, the export price attained the peak level of $X per ton. From 2019 to 2021, the average export prices remained at a somewhat lower figure.

Prices varied noticeably country of destination: the country with the highest price was South Africa ($X per ton), while the average price for exports to the Netherlands ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Sweden (+1.1%), while the prices for the other major destinations experienced mixed trend patterns.

Toothpaste Imports

Imports into Norway

In 2021, after two years of decline, there was significant growth in supplies from abroad of toothpaste, denture cleaners and other dentifrices, when their volume increased by 18% to X tons. The total import volume increased at an average annual rate of +2.3% from 2012 to 2021; the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. Over the period under review, imports hit record highs at X tons in 2018; however, from 2019 to 2021, imports stood at a somewhat lower figure.

In value terms, toothpaste imports surged to $X in 2021. The total import value increased at an average annual rate of +1.5% from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2018 with an increase of 21%. As a result, imports attained the peak of $X. From 2019 to 2021, the growth of imports remained at a lower figure.

Imports by Country

Poland (X tons), Sweden (X tons) and Denmark (X tons) were the main suppliers of toothpaste imports to Norway, with a combined 72% share of total imports. Ireland, France, Slovakia, the UK and the Netherlands lagged somewhat behind, together accounting for a further 22%.

From 2012 to 2021, the biggest increases were recorded for Ireland (with a CAGR of +68.8%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest toothpaste suppliers to Norway were Poland ($X), Sweden ($X) and Denmark ($X), with a combined 65% share of total imports. France, Ireland, Slovakia, the UK and the Netherlands lagged somewhat behind, together accounting for a further 21%.

Slovakia, with a CAGR of +62.7%, saw the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average toothpaste import price stood at $X per ton in 2021, waning by -1.7% against the previous year. Over the period under review, the import price continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2017 an increase of 9.5% against the previous year. Over the period under review, average import prices attained the maximum at $X per ton in 2014; however, from 2015 to 2021, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was France ($X per ton), while the price for Ireland ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by France (+13.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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