Report Update Nov 1, 2024

Norway - Whisky - Market Analysis, Forecast, Size, Trends and Insights

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Norway: Whisky Market 2024

Whisky Market Size in Norway

The Norwegian whisky market reached $X in 2022, flattening at the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, recorded a relatively flat trend pattern. As a result, consumption reached the peak level of $X. From 2014 to 2022, the growth of the market failed to regain momentum.

Whisky Exports

Exports from Norway

In 2022, overseas shipments of whisky increased by 10% to X litres, rising for the fifth consecutive year after four years of decline. In general, exports continue to indicate a buoyant expansion. The most prominent rate of growth was recorded in 2019 when exports increased by 242%. Over the period under review, the exports reached the maximum in 2022 and are expected to retain growth in years to come.

In value terms, whisky exports shrank to $X in 2022. Over the period under review, exports saw buoyant growth. The most prominent rate of growth was recorded in 2019 with an increase of 167% against the previous year. Over the period under review, the exports reached the peak figure at $X in 2021, and then declined in the following year.

Exports by Country

Sweden (X litres) was the main destination for whisky exports from Norway, with a 63% share of total exports. Moreover, whisky exports to Sweden exceeded the volume sent to the second major destination, Finland (X litres), fourfold. The third position in this ranking was taken by Denmark (X litres), with an 8.6% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Sweden stood at +5.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Finland (+48.8% per year) and Denmark (+60.8% per year).

In value terms, Sweden ($X) remains the key foreign market for whisky exports from Norway, comprising 54% of total exports. The second position in the ranking was taken by Finland ($X), with a 15% share of total exports. It was followed by the UK, with a 15% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Sweden stood at +18.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Finland (+49.8% per year) and the UK (+24.6% per year).

Whisky Imports

Imports into Norway

In 2022, the amount of whisky imported into Norway rose to X litres, with an increase of 4.9% compared with the previous year's figure. The total import volume increased at an average annual rate of +1.5% from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2020 when imports increased by 19% against the previous year. As a result, imports reached the peak of X litres. From 2021 to 2022, the growth of imports remained at a somewhat lower figure.

In value terms, whisky imports reached $X in 2022. Overall, imports, however, continue to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2013 with an increase of 13% against the previous year. As a result, imports reached the peak of $X. From 2014 to 2022, the growth of imports remained at a somewhat lower figure.

Imports by Country

In 2022, the UK (X litres) constituted the largest supplier of whisky to Norway, accounting for a 53% share of total imports. Moreover, whisky imports from the UK exceeded the figures recorded by the second-largest supplier, Ireland (X litres), twofold. The United States (X litres) ranked third in terms of total imports with a 13% share.

From 2012 to 2022, the average annual growth rate of volume from the UK was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Ireland (+4.9% per year) and the United States (+4.2% per year).

In value terms, the UK ($X) constituted the largest supplier of whisky to Norway, comprising 57% of total imports. The second position in the ranking was taken by Ireland ($X), with a 19% share of total imports. It was followed by the United States, with a 13% share.

From 2012 to 2022, the average annual rate of growth in terms of value from the UK totaled -1.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Ireland (+0.3% per year) and the United States (+0.3% per year).

Import Prices by Country

In 2022, the average whisky import price amounted to $X per litre, declining by -3.8% against the previous year. Over the period under review, the import price saw a slight downturn. The pace of growth was the most pronounced in 2021 an increase of 11%. Over the period under review, average import prices hit record highs at $X per litre in 2014; however, from 2015 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the UK ($X per litre), while the price for Canada ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Canada (+4.2%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for whisky in the world?

The countries with the highest volumes of in 2021 were the United States, India and Japan, with a combined 29% share of global consumption. These countries were followed by Indonesia, Canada, France, the UK, Russia, Pakistan, Bangladesh, Brazil, Iran and Thailand, which together accounted for a further 34%.

What are the largest producers of whisky in the world?

The UK constituted the country with the largest volume of whisky production, comprising approx. 40% of total volume. Moreover, whisky production in the UK exceeded the figures recorded by the second-largest producer, India, threefold. The third position in this ranking was occupied by the United States, with a 10% share.

What are the leading suppliers of whisky to Norway?

In value terms, the UK constituted the largest supplier of whisky to Norway, comprising 55% of total imports. The second position in the ranking was occupied by Ireland, with a 20% share of total imports. It was followed by the United States, with a 9% share.

What are the leading importers of whisky from Norway?

In value terms, Sweden remains the key foreign market for whisky exports from Norway, comprising 58% of total exports. The second position in the ranking was occupied by Finland, with a 24% share of total exports. It was followed by Cyprus, with a 5.1% share.

What is the average export price for whisky in Norway?

In 2021, the average whisky export price amounted to $8.1 per litre, with a decrease of -14.7% against the previous year.

What is the average import price for whisky in Norway?

In 2021, the average whisky import price amounted to $8.5 per litre, standing approx. at the previous year.

This report provides an in-depth analysis of the whisky market in Norway. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

Prodcom 11011030 - Whisky (important: excluding alcohol duty)

Country coverage:

Norway

Data coverage:

Market volume and value
Per Capita consumption
Forecast of the market dynamics in the medium term
Trade (exports and imports) in Norway
Export and import prices
Market trends, drivers and restraints
Key market players and their profiles

Reasons to buy this report:

Take advantage of the latest data
Find deeper insights into current market developments
Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

How to diversify your business and benefit from new market opportunities
How to load your idle production capacity
How to boost your sales on overseas markets
How to increase your profit margins
How to make your supply chain more sustainable
How to reduce your production and supply chain costs
How to outsource production to other countries
How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects
1. MARKET SIZE
2. MARKET STRUCTURE
3. TRADE BALANCE
4. PER CAPITA CONSUMPTION
5. MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCT
4. MOST TRADED PRODUCT
5. MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. TOP EXPORTING COUNTRIES
4. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION VOLUME AND VALUE
8. IMPORTS
The Largest Import Supplying Countries
1. IMPORTS FROM 2012–2023
2. IMPORTS BY COUNTRY
3. IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Destinations for Exports
1. EXPORTS FROM 2012–2023
2. EXPORTS BY COUNTRY
3. EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO
LIST OF TABLES
1. Key Findings In 2023
2. Market Volume, In Physical Terms, 2012–2023
3. Market Value, 2012–2023
4. Per Capita Consumption In 2012-2023
5. Imports, In Physical Terms, By Country, 2012–2023
6. Imports, In Value Terms, By Country, 2012–2023
7. Import Prices, By Country Of Origin, 2012–2023
8. Exports, In Physical Terms, By Country, 2012–2023
9. Exports, In Value Terms, By Country, 2012–2023
10. Export Prices, By Country Of Destination, 2012–2023
LIST OF FIGURES
1. Market Volume, In Physical Terms, 2012–2023
2. Market Value, 2012–2023
3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
5. Trade Balance, In Physical Terms, 2012-2023
6. Trade Balance, In Value Terms, 2012-2023
7. Per Capita Consumption, 2012-2023
8. Market Volume Forecast to 2030
9. Market Value Forecast to 2030
10. Products: Market Size And Growth, By Type
11. Products: Average Per Capita Consumption, By Type
12. Products: Exports And Growth, By Type
13. Products: Export Prices And Growth, By Type
14. Production Volume And Growth
15. Exports And Growth
16. Export Prices And Growth
17. Market Size And Growth
18. Per Capita Consumption
19. Imports And Growth
20. Import Prices
21. Production, In Physical Terms, 2012–2023
22. Production, In Value Terms, 2012–2023
23. Imports, In Physical Terms, 2012–2023
24. Imports, In Value Terms, 2012–2023
25. Imports, In Physical Terms, By Country, 2023
26. Imports, In Physical Terms, By Country, 2012–2023
27. Imports, In Value Terms, By Country, 2012–2023
28. Import Prices, By Country Of Origin, 2012–2023
29. Exports, In Physical Terms, 2012–2023
30. Exports, In Value Terms, 2012–2023
31. Exports, In Physical Terms, By Country, 2023
32. Exports, In Physical Terms, By Country, 2012–2023
33. Exports, In Value Terms, By Country, 2012–2023
34. Export Prices, By Country Of Destination, 2012–2023